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Are mini-sites dying...

by sal64
11 replies
In the offline world?

I've been pondering this for a while as I browse through site designers' portfolios.

It's a given in the IM world that single page mini sites are the way to go, but I wonder if they are still as effective in markets outside the IM niche?

With growing consumer awareness, will they still cut the mustard?

Has anyone been using a site which at least has an "about" and "contact" link on it?

I'd be inetersted to know the results.

The reason I bring this up is that there has been a tendency for many to move towards the "add to cart" button because consumers are more "familiar" with this type of button... in particular with sites such as Amazon.

The other issue is site design. I notice a lot of commercial sites use a more neutral look with grey text and very understated graphics. SO is there a place for the bold vivid mini-site desings of the past?

Once again, has anyone broken out of the "traditional" model?

Thoughts please...
#dying #minisites
  • Profile picture of the author InternetMarketingIQ
    You can't make value judgments for an industry based on your own narrow view. Oh wait I guess you can. But based on what concrete evidence? There are Billions of webpages.

    It doesn't matter the tool or the size... it's all about what you can do with it.
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    • Profile picture of the author eCovers4uGfx
      G'day Sal64,

      Minisites are still very much in demand, I take orders for around 15-25 of them per week, I agree with InternetMarketingIQ it's what you do with them that is the important thing!
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      • Profile picture of the author butters
        Depends what you do with them but if you get someone who is seriously interested in the niche your in and does a full information site, you will be beat out.
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      • Profile picture of the author sal64
        Originally Posted by eCovers4uGfx View Post

        G'day Sal64,

        Minisites are still very much in demand, I take orders for around 15-25 of them per week, I agree with InternetMarketingIQ it's what you do with them that is the important thing!

        Don't take it personally. Yes they are in demand, and I suspect because everyone is taught that they are the key to making money. So many noobs follow the herd. I use them myself with all my sites except my blogs.

        The question was not of demand to have them created... it was more of wether or not they still have the same cred factor with the consumer.

        Take a look at Brunson's squeeze page designs. Even he has 2 designs... one for IM and one for the general public. Why, because different versions appeal to a different audience.

        Cheers
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    • Profile picture of the author sal64
      Originally Posted by InternetMarketingIQ View Post

      You can't make value judgments for an industry based on your own narrow view. Oh wait I guess you can. But based on what concrete evidence? There are Billions of webpages.

      It doesn't matter the tool or the size... it's all about what you can do with it.
      On what basis do you judge me on having a narrow view, given you have no idea who I am?

      I was posing a question. Asking for feedback if anyone has tested or tried different formats. Nothing was stated as fact or concerete evidence.

      It appears from your reply that you don't have the tool or know how to use it.

      But thank for the enlightenment.
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  • Profile picture of the author Imran Naseem
    Banned
    Mini sites are always in demand. Depends how you market them.
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  • Profile picture of the author SeanSupplee
    They are in demand because what honestly is there to replace them?
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    • Profile picture of the author Taylor French
      Originally Posted by SeanSupplee View Post

      They are in demand because what honestly is there to replace them?
      Some of my products don't use standard minisite designs or sales letters, but instead look more like a product page at Amazon. Works pretty well in some markets, but you have to test.
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  • Profile picture of the author Brad Gosse
    In some cases Google ad words is disallowing sites from their service that could be considered "mini sites".

    The idea of a single page website is not appealing to them, maybe from a content perspective. Who knows?

    I have some mini sites that still do well but I don't rely on Google to make money with them.
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  • Profile picture of the author mysteryleo
    I'm a n00b internet marketer. learning the ropes by reading the forums.

    I've seen mini-sites a lot. I didn't realize they were effective. I always thought they look scammy, but based on this thread, I guess it has worked

    I bet minisites will always be valuable, but something will come that will be more valuable. Less scammy looking.

    btw, i'm assuming minisites are those one page sites with a guy's face on it, a youtube video, and something to sell. You see them a lot in my industry. Stock Predictions. A lot of guys in suits touting the next big thing.
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