When you look around, people are slowly moving to the snacking habit. They want quick fixes and short cuts.
- People have moved from eating healthy wholesome foods 3 times a day to snacking some stuff up every few minutes. Not all of them are junk food, some are really nutritious as well.
- People have moved from watching whole length movies and documentaries to YouTube videos.
- People have moved from reading novels to short stories.
- We have moved from reading full length business books to buying WSOs.
We snack information as well!
We Internet marketers are lucky because this group is so huge and tech savvy that we have our own forum for discussion and great facilities like WSO section. But there are many topics in the world which has a very small group of audience, and they are not tech savvy. They may not even have a paypal account. So how can we provide something like WSO for the people of the world?
So Here's my BIG Idea...
Let us give a name for this project/website: say, info.com
This goes beyond the search engines. Google and Yahoo only organizes existing information... but this site is going to encourage people to create information and let them earn with that info without having to be a webmaster and without having to go through the hassle of placing ad codes, etc.
The website will have a lot of different categories (something like Yahoo! Answers).
Let us consider a person "Adam" who is an expert in something and joins info.com. He creates a new thread/posting with a click of a button and writes an article. After he finishes with the article, it is ready of anyone to open and read it. He need not be a proclaimed expert... whether his post has any value or not will be decided by the audience. This person can be anyone... because every has something to share which can improve the life of others.
Say some 5 people open it. There will be a rating system for each new post like this. +ve, -ve and neutral. If the post gets more than 3 consecutive -ve ratings, the post will be automatically deleted to prevent the site from low quality information overload.
Neutral rating will not affect the status of the article. 3 or more +ve ratings will raise the price of this post to $0.01. Now if someone wants that information, he/she has to pay 1 cent to open it. If it gets more positive ratings, the price will up again, say to $0.02. If a post comes to a value of say $3 and if everyone who opens up that open feels it is worth just $3, they will give neutral rating and the price of that post would remain $3 (+/- few cents).
(Here we say some WSOs are over-priced and some are under-priced. Imagine how would it be if we could fix the price of the WSO as a group depending on the value of information it contains!)
Depending on how consistently it gets positive ratings, the rate at which the price goes up or goes down will differ... some PHDs have to work on this! Else it can be plain simple to start with. +$0.01 for every +ve rating and vice versa.
If someone tries to artificially inflate his posts' value by creating fake accounts and giving positive ratings, he cannot last for too long because when other people open it and give negative ratings, his posts' value will come down automatically. It is something like wikipedia, where if someone messes up a page with wrong information, 5+ people will jump on it to edit it and make it right.
Say for example someone makes a post and gives 100 +ve ratings from fake accounts... the price of the post goes up to $1. When a person opens it by spending $1 and is frustrated about the low quality information, he will give a negative rating. It will come down to $0.99 and will keep going down consistently if it is a crap post and after it reaches $0.00 and gets -ve ratings, the post will be weeded out automatically by the system. Such high rise and drop in the value can easily be flagged and the account will be banned. Soon people will realize that the system cannot be gamed.
Say that the post made by Adam in the above case was a really valuable one and it has reached a price of $2. If someone else named "Bob" comes it, reads the title and description, looks at the 100+ positive ratings (The price is also a direct indicator of the positive ratings the posts has received.) and he really NEEDS that information. So he clicks on "open" His balance will go down by $2 and Adam's account balance will go up by $2. They have exchanged valuable information with money.
Every account will start with a balance of $2 or $5 and each account holder can spend money on information and/or they can earn money by creating quality information. If their balance reaches, say $25, they can withdraw their money. If they just keep "opening" valuable posts, they will run out of money and they have to reload their account through a credit card or some other payment option.
As the website grows in membership, there will be too many posts. But it will not become overwhelming. For those people who have money to spend, need quality information and don't have time to do research on the net for "free" low quality information can go directly to the high value posts, and open it (Provided a post has been made on that topic of need by someone).
If people cannot find the information that they are looking for, there will be a place where they can post what info they need and others who need the same information can vote on it. If a person who has a solution/answer to that question, he will be encouraged to write about it since he already knows that many people are in need of that information. This is much easier than building a list of prospects and sending them questions & surveys before you create an information product.
If 500 people open a post of $2 value, the creator of the information would have earned $1000 without having a sales page, having to create an ebook and put it on click bank and having no previous experience in selling information products.
People who have a lot of free time and are browsing over the site, they will open low value or the free posts (posts recently published) and they have the tremendous advantage of gaining value from the post's information for free which could have a potential value of $10 or $50 in the very near future. They will also weed out low quality information through negative ratings.
If this idea is well marketed, it could literally eat up the search engine trend. This site will have an internal search engine and all the world's high quality information will be here!
I have mentioned about that the money will be transferred completely from the "buyer" to "seller" account. The site will not have any share in this transfer. The entire project can be monetized from initial one time membership fee... or advertising can be used!! The site will have millions of views per day if it becomes the next big thing. As membership grows, there will be more sales of information and more people will will be encouraged to share their best ideas.
Just consider some topics: Business ideas (where a post like this could earn a lot of money!). Health tips, How to stuff, reviews of rare products, travel experiences... the list could go on and on.
The site should have a text editor for people making new posts and they will be allowed to add images, audio and video as well. There will be no limit to the size of the information. People can even write ebooks sized information in this and the buyer can have the preference of downloading the post as a PDF after he has paid for it... i.e. "opened" it.
If this project can get adequate funding, it can be kick started and grown to a fully functional site within 3-6 months. For example if it can give away free $2 for every new account, a lot of people will be encouraged to join.
If some small internet guy started a website like Yahoo Answers, it would have failed. Yahoo advertised it everywhere and tons of people joined it within the first week of its launch and that's why it succeeded. This project will have similar requirements. The idea is just 10%. The manifestation of the website/portal would be another 10%. Marketing would be 80%. Without good marketing, the idea cannot stand on its own.
So That's my 2 cents... (or perhaps my $1m).
I read a quote somewhere: "Humility in the presence of a good idea is the greatest asset a man could possess."
Now, since I have not shared this idea with anyone before, I honestly don't know how you perceive it. So I have a humble request to make... in case if this looks like a bad idea to you... Don't scold me, OK?