I urge others to do as I've done and let ezine publishers know some subjects just aren't making it any longer. Deceit is out big time.
If you have a subject, write it out or don't send out your junk.
Lately, I have received a couple starting with, "I'm hiring you...." and then go off about some product you'll make money off me or something. Ditto with "Top 10 Affiliate Tips," and I click on and get 10 ways on how to save money on groceries and other crap, so I can stick with affiliate marketing during the tough times or other nonsense.
Come on folks. These are from seasoned marketers.
What's the subject of what you are sending? No hype and crap to get clicks, because the next click is Unsubscribe and vents - like this one.
And don't tell me you're hiring, when I cancel and tell you this is crap. Who isn't hiring here?
Whos isn't trying to save money, too? Who isn't surfing the web?
Are those subject lines? NOOOO