I like to give article tips but one thing I wanted to talk about it how we’re using article marketing. We all have our grievances with EZA and other article directories about their rules and how they operate. My own personal gripe is that they don’t allow me to submit articles about how to properly use PLR.
I understand WHY article directory owners have done this. To them, they’re sick of wading through PLR that’s been rehashed online 20,000 times. Would you want to serve your customers used fries out of a bag that 10,000 others had their hands in?
EZA in particular is known as one of the best article directories. We can see articles submitted and dominating in Google very quickly, that’s why we submit there.
So they have to maintain the integrity of the site, which means no duplicate content and not teaching others about PLR since many will abuse it and submit as is to see if they can squeak past an editor review.
One thing I try to do when writing my articles is think as if it’s my site. Do I want to buy up cheap trashy PLR that’s poorly written or pay a freelancer $2.50 per page to drum up some horrid content just to try to get my link in there?
I’d prefer to represent myself with top quality writing. If I didn’t happen to be blessed with the talent to do it myself, I’d save and pay someone to do it the right way.
I’m a firm believer of this when it comes to Squidoo, Hub Pages, Knols, etc. Provide good, free content and your links will perform for you. So why would it be any different with an article directory?
I know there are some people who look at them as backlink farms. Plant a link, see it grow your business. But quality is akin to Miracle Grow on your garden of links – if you write some really engaging, well-written articles, they’ll get picked up MUCH more often, and people will be so impressed that they click through and convert into a sale.
It’s human nature to take more care and effort with our own things than someone else’s. So let’s try to write our articles as if WE owned EZA, GoArticles, or other directories. See if it spurs you to create better content next time.