Attention Bum Marketers...What's your click rate at EzineArticles?

Shane

In a webinar last week Chris Knight said you should be happy with 4 to 12 percent. I don't know what planet he's living on though. I know people who are consistantly hitting 35 but they have been at it a lot longer than I have.

I've got a little over 200 articles up and my CTR is 12.1%

In looking over the difference between the winners and the losers I think I've found one of the problems.

It's in the title. All my 5 steps to...6 ways of kind of titles suck CTR wise. I'm attracting people who just want quick info instead of engaging them in their real concern. The more emotional or spiritual appeal the title has, the higher the CTR.

I don't know if that helps. My only advice is to keep testing and optimizing both title and resource box.

Hey Shane,
In response to your question, I have to agree with Tallship and say CTR usually comes from Title. Ive been doing some research into my articles and found that the more clever or engaging the title, the higher my ctr is to my websites. I have about 160 articles up, with 62,000 page views, with about a 10% CTR. Hope this helps.

Robert

my ctr is on average 30% I have one article at 80 percent and others at around 50%

cheers
howard

1. Titles get you more (or less) page views.

2. Content keeps readers engaged (or loses them).

3. Resource boxes convince them to click to your site (or leaves them cold).

Most article marketers get 0-2 of those right, but it's rare to get all 3 right. When you do, your CTR shoots way up. But you can get the first 2 wrong (titles and content) and still get good CTR by offering something valuable for free in your resource box. That's what I almost always do these days. I'll offer a free report directly related to the subject of that article and send the readers to a simple squeeze page. They "pay" for that "free" report by subscribing to my email list. I get "paid" on the backend with sales pitches in my autoresponder series.

This is the best way I've ever found to both jack up CTR and make the most of your article marketing efforts.

John

What John said.

I get 30 percent when I am not offering anything free.

But more like 50 when I am.

It is really dependent upon the topic. Some will be by their nature exciting and juicy, so you'll get a high CTR. Others will be boring, inviting a lower CTR. But whether your topic falls into the former or latter, ensure that you don't give too much away in the article itself. The reason that people click is because they are unsatisfied with the information or choice they have on their current page.

That being said, by CTR ranges from 10% to 60%.

At EzineArticles, they track your CTR per article. You just log in and navigate to that page to see a breakdown per article.

I've also noticed much higher CTRs if I offer something for free. I also like to experiment with two or three different resource boxes in my articles to see which gets the best response in a certain niche. Ebook graphics and such also lead to much higher opt-ins.

I cheat and copy titles from Google ads, successful Digg stories and YouTube. Your CTR will increase based on a proven title that works.

As John says. There's plenty of components that go into getting a decent CTR. My averages around 30%.

I agree. Thinking 7-12% CTR is good is a bit silly and not realistic to be a successful marketer.

I get on average between 15% and 25%, but I have had subjects and articles that have gotten as high as a 60% rate. My overall average is over 18% on one account and 20% on the other.

Benjamin Ehinger

Shane

Articles are to create interest. Landing pages and sites that you're promoting are for converting sales. It's not just about CTR.

Look at your niche(s) and what copy is on your landing pages. If you're only in the make money niche, you could try expanding to other niches.

BUM marketing works, but takes a lot of time and patience. Your skills will improve over time.

Sales are down probably because people are saving most of their spending dollars for the holidays. Instead of worrying about sales being down and other people's CTR, work on what you can do right now to beef up your articles, signature link and landing pages to increase interest in the products you promote.

Sales will pick up again next month. All kinds of people will be focusing on self-improvement and how can I make my life better products.

How valuable is the information you're offering them?

Why should they click on your signature link?

Why should they buy from your site?

Work on this stuff and you'll increase sales - but this may take time and patience.

my average is 21.7%. my highest is 46.6% and my lowest is 0%. But is declining since eza added the adsense module. Greedy buggers

First of all, I have finally figured out lately I am not an article marketer . I am a content marketer . Big difference.

Now you have to take into consideration that I have only been using my real name for a little over a year in any of my marketing ... article wise or what ever .

I have only posted a handful of articles in my own name and admittedly , most of those were test in ways I have seen advertised that I did not think would work... some of them did .. most did not .

Any links in my sig files ... test . Some of those have been real humdingers .

I have a lot of articles that are through pen names . In a lot of different niches not even vaguely close to the MM@H niche .

What works for me is not worrying about CTR. There is a lot of people I could care less if they click on my links or not .

No one product is for everyone . With that in mind , I try to weed those out that would not be happy with the results the product produces .

I am not even looking for buyers in my articles . I am looking for new list members who are interested in the products I will offer them.

While 300 words may get more clicks , I may use over 5000 or more by the time the member has been through the entire process .

Is the way I do things for everyone . Not in the least . Most do not have the patience.

Is this the most profitable way ? On the surface ... no.

The clicks I do get usually will end up buying . Because they have entered a screening process from step one, very few refund . I get to keep the money my list members send me .

In my opinion, if you concentrate on the entire process, select your customers , give what you say you will, CTR will not even enter your mind .

I average about 50%. I have two articles where CTR is over 100% (that's because there are two links in the same article)

Troy makes an interesting point, sounds like his strategy is like what people do with pay per view. That is, they target it so highly that they only get people who will opt in for their services.

(at least that's what I get from his post)

50% to 100% ?!?! The highest I have ever had is 52%! Any advise for the rest of us?

I get like 10% but know it can increase if I improve my signature and include a picture. Yikes.

Can someone tell me how you can have a CTR over 100%? If this is possible, then I have been calculating my CTR incorrectly for years!

Allen

It may seem obvious but even the CTR rate is unimportant or how many people are on your list. Its whether the people who click are targetted buyers. I would rather have a small list of buyers than a gigantic list of tyre kickers.

My CTR is 7.3%... on average. Looks like I got some work to do :-)

Hi,

I have 397 live articles, 95,370 Views, 20,768 Clicks, CTR 21.8

I posted about 60 articles in the beginning that got almost no clicks. I literally had two that had over 1,000 views and not a single click. Those failures are included with the numbers above. Seems like at least somebody would have accidentally clicked!!!!!

Here's deal. If you use the advice given by EZA you will have next to nothing for a CTR. That's why my first articles failed so badly.

The title gets reads. the biobox (bad name) is what gets clicks.

Instead telling people who you are when nobody really cares, make them a short offer and give them a link.

Also, a lot of it is the niche you are writing for. I can get a strong 30% in some markets and others only about 10%, as averages.

This is the stats for my articles in the back pain niche, for 77 articles, first one posted on July 1, 2008.

30,893 8,547 27.7%

Back Pain is a great niche for article marketing response. But there are others.

The moral of the story, if you need clicks look to the biobox.

You gotta focus on the title, content and resource box. Optimize them. Then give something to them for free. Make them opt-in. Then send them messages with your autoresponder.

That's the best bum marketing method I go by and it works for me. I've only posted 20 articles and I'm in the make money online niche. I have a CTR of 45% and over 1,200 views. I started bum marketing a month ago and I've made 4 sales so far.

Still got some work to do, but for only being in the bum marketing arena for a month I can't complain.

Being a noob my average is a dismal 12%, good ones are 20%, duds are 3%... looking for ways to get them to 30%+ consistently...

my CTR at ezine is as low as 4% and as high as 11%.

Dont really know how to boost to 50% CTR. any help?