Is finding solutions to problems is harder when you've done IM?

by cj1966
1 replies
What I mean is- Now that you're savy to the IM world, to product development and affiliates are you more likely to see many (niche) products as being less likely to solve the problem they claim to fulfill?

I'll give an example. Before I found IM I would have thought that an internet marketer producing a product to show me how to train my dog and giving themselves a pen name and spending much more time tweaking the sales copy and funel and traffic than improving the product would have been a scandel. I thought that an expert might team up with a marketer, but not that the marketer would create the product.

Now, if I wanted a 6-pack or to build muscle with free weights rather than go to the gym (gotta be a pretty big niche and every now and then I get the urge) I'm much, much less likely to search out for info on the internet...

Though I might like a 6 pack I'm not gonna search for reviews of the 6-pac abs product or expect that I'll be able to find out if it really worked for anyone or frankly belive the sales copy!

I'm not saying that they'e liers, I just know that they've tweaked the sales copy to tap into buying desires, I know that (most) of these type of products use before shots of bodybuilders in the off season who have gained weight and the "after" shots are when they've cut the weight... a lot quicker than the customer will be able to. And I'm damn sure I won't find a legit review on any product in the niche anywhere.

I don't begrudge the marketers, I just find it a little sad that I don't trust any niche products as much as I used to. Maybe I'm naive and most of the "jump higher", "make exploves", "seduce woman", "get jobs on an oil rig", "get abs" products from wen I was a kid where just as fabricated and more marketing orientated than actually being reveloutionary/solid solutions to the problems they claimed to fix?
#finding #harder #problems #solutions
  • Profile picture of the author Scott Murdaugh
    I'm less skeptical now than I used to be.

    I used to think any "information product" online was complete snake oil when I was younger...

    If I wanted to be better in bed I'd talk to my girlfriend. If I wanted a six pack I'd hit the gym.

    And if anyone was trying to sell me a way to make more money, I wouldn't waste 2 seconds looking at the sales letter.

    Now I do buy some digital products. 100% copywriting/marketing related.

    The difference now is that I realize some guys are legit and they teach stuff that actually works.

    In every single case, the guys proved to me that they where legit. Whether it was through a blog, emails, or proof in the sales copy. Not claims that they can't back up. Proof.

    And I also know now that most IMer's are generally good people, not con-artists, so if I'm not happy with the purchase I can be pretty certain they'll follow through on their guarantee.

    There's a good lesson in your question though. If your product solves a real problem, and you can prove it, and it works as advertised, you'll probably do well with it.

    -Scott
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    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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