Internet Marketers, what is your biggest asset?

37 replies
I'm curious what most Internet marketers believe to be their single biggest asset. Vote in the poll above, and consider clarifying your choice with a reply to this thread.
#asset #biggest #internet #marketers
  • Profile picture of the author Marketing_Jedi
    My greatest asset is the amount of hours I can outsource to employees.
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    • Profile picture of the author Angel2988
      I would have to say my biggest asset is my fellow IMers. Without their support and guidance I would not be where I am today. I really can't believe how many people are really willing to lend a hand. I have been really pleasantly surprised.
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  • Profile picture of the author SeanSupplee
    Easy your biggest asset along with any company is your mailing list. Without it you would not be able to produce the number of sales that keeps your business afloat. Every business has a mailing list.
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  • Profile picture of the author exstatic
    Mine is my existing customers
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  • Profile picture of the author rickkettner
    Great responses so far. Personally, I think it's a close race between existing customers and the e-mail list. It really depends on the relationship you have with both, and the ratio of customers to subscribers.

    At the end of the day, its about both prospects and customers.
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  • Profile picture of the author DogScout
    Ethics (which is too short without a comment to go with it)
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    • Profile picture of the author WD Mino
      Originally Posted by DogScout View Post

      Ethics (which is too short without a comment to go with it)

      Right that's what i say integrity is my biggest asset
      -WD
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    • Profile picture of the author letscafe
      Originally Posted by DogScout View Post

      Ethics (which is too short without a comment to go with it)
      Yes I belive this is the most important thing. Without it you can't go far
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  • Profile picture of the author 1960Texan
    A willingness to learn, the drive to succeed, and the work ethic to see it through.
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  • Profile picture of the author Brandon_Walker
    Mailing list for sure. I'm sure most internet marketers would say "the money is in the list"
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  • Profile picture of the author Troy_Phillips
    I voted for my list but as of a few days ago I deleted a lot of them.

    My newest business model is targeting very specific groups of people . The list I had was educated beyond the level I want to get back to teaching and supplying information to.

    Now I could have easily sold this list or pimped it out . I gave my word I would not share their information .

    Some will say this is a dumb business move and I will not entirely disagree.

    I am starting again with only about a thousand who reupt ( hillbilly slang here) to my list when given the rundown of the new business outline .

    So I guess my newest biggest asset is my confidence in my abilities to build it again.
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  • Profile picture of the author darman82
    Email List - Cause Money In the List, right?

    that's why now i'm going to focus to build list.. just sign up with Aweber last weeks.
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  • Profile picture of the author RGallowitz
    Definitely my subscriber base. I can launch products and drive traffic to offers all with my email list. Build a list folks. It works.
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  • Profile picture of the author rickkettner
    So far a pretty strong consensus around E-mail List or "other". A lot of people are mentioning ethics, and I would tend to agree (though I didn't think of it as an "asset" when creating the list). That said, I think that can be applied to all of the other assets to make them better.
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  • Profile picture of the author Keith Boisvert
    My biggest asset in BUSINESS is my ability to learn, and apply what I have learned.

    My biggest asset in MARKETING my business is my existing customers.


    keith
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  • Profile picture of the author Amitywill
    I'd say the top 3.

    High ranking websites because they allow me to build the email lists.

    Then the email lists themselves because it allows me to generate sales
    an customers.

    Then the customer list which are proven buyers.

    So the top 3 used together make for some very powerful assets.

    Overall I'd say high ranking websites is the most important because
    with them I can make sales even without a list. But without the
    websites and the traffic they bring I wouldn't be able to build the
    list.

    With high ranking websites and traffic the possibilities are endless so...

    Will
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    • Profile picture of the author Heuristic
      My biggest asset is the knowledge and experience I have gained over the years. Most of it was earned the hard way through repeated failures.

      I know that if I lost everything now, I could have it back again in a fraction of the time. That is one valuable asset.
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      • Profile picture of the author Sara Young
        Originally Posted by Heuristic View Post

        My biggest asset is the knowledge and experience I have gained over the years. Most of it was earned the hard way through repeated failures.

        I know that if I lost everything now, I could have it back again in a fraction of the time. That is one valuable asset.
        I was just going to write that....
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  • Profile picture of the author JayXtreme
    The grey matter between my ears...

    The most creative tool you have is your brain

    The best keyword tool you can have is your brain

    The most dynamic customer service tool you can have is your brain

    Problems can be solved with your brain.

    All the tools, software and content you have, can be gone in a minute, but right now... your brain can bring it all back in a flash

    Peace

    Jay
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    Bare Murkage.........

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  • Profile picture of the author Brad Gosse
    I'd say my greatest asset is my reputation. Without it many of your criteria above are useless.
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  • Profile picture of the author JohnMcCabe
    This blob of gray jelly holding my ears apart.
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  • Profile picture of the author chris_surfrider
    In a technical sense - client base. Without a doubt the most valuable asset in my business.

    From a philosophical outlook - understanding the fundamentals of determining what sells, and then having the capabilities to sell it effectively.

    Not many people outside of direct-response marketing understand the gravity of these fundamentals (list, followup, backend, copywriting, etc.)

    Knowing what we do, you can basically walk into pretty much any business model and make a killing just by using the fundamentals of lead generation, followup, backsells and testing/tracking.

    -Chris
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    • Profile picture of the author Lance K
      Knowledge of direct-response marketing.
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      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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      • Profile picture of the author glchandler
        Might sound a bit romantic or trivial, but the biggest asset I have in my IM journey is my wife.

        She absolutely understands WHY I am doing this, is fairly cognizant of how I am accomplishing what I do, and is definitely aware of any/all deposits I make.

        If she did not back me I never would make it through the bad days of hard drive crashes, Paypal hacks (last one $136.00) and my time staring out the window to get "ideas".

        Could not and would not be doing this without her backing!
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  • Profile picture of the author BluRoze
    I'm so surprised that "High Ranking Websites" isn't the number 1 answer! Looks like I still have a lot to learn about internet marketing! I'm in the right place, at least.

    Originally Posted by glchandler View Post

    Might sound a bit romantic or trivial, but the biggest asset I have in my IM journey is my wife.

    She absolutely understands WHY I am doing this, is fairly cognizant of how I am accomplishing what I do, and is definitely aware of any/all deposits I make.

    If she did not back me I never would make it through the bad days of hard drive crashes, Paypal hacks (last one $136.00) and my time staring out the window to get "ideas".

    Could not and would not be doing this without her backing!
    That is so sweet!
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  • Profile picture of the author rickkettner
    Have a good reputation and following solid ethics is something I have always just assumed in my private niche markets. That said, now that I am getting a better sense for the IM niche as a whole, I can see why they are considered relatively rare assets. I am shocked by just how many people are selling sub-par products, have no personal qualifications, and lack a "serve the customer" mentality. It is a rude awakening to say the least...

    I've always known that building trust is important, but now I see that it is absolutely essential in the IM market (due to dramatically higher levels of scepticism).
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    • Profile picture of the author Dan C. Rinnert
      I'm surprised so few consider themselves as their biggest asset.

      You can replace or rebuild everything else.
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      • Profile picture of the author rickkettner
        Originally Posted by Dan C. Rinnert View Post

        I'm surprised so few consider themselves as their biggest asset.
        I don't consider myself an asset... just as a carpenter would not consider himself a tool . That said, I understand where you are coming from. Maybe adding an option like "personal experience" would have been a good idea.
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        • Profile picture of the author Lance K
          Originally Posted by rickkettner View Post

          I don't consider myself an asset... just as a carpenter would not consider himself a tool .
          Yeah, but if someone stole all of the carpenter's tools, he be up and running again rather quickly. However, if the carpenter got amnesia, his shed full of tools wouldn't do him much good unless/until he relearned his craft.
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      • Profile picture of the author BIG Mike
        Banned
        [DELETED]
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        • Profile picture of the author rickkettner
          Originally Posted by BIG Mike View Post

          I was thinking more in terms of if I were to sell the business - what are the biggest assets. I wouldn't be going with it, but the cumstomer base and partners probably would be.
          Nice! I think that is probably how I should have explained this poll. I understand there are a lot of personality traits, relationships, and abilities that are valuable... but I was think of assets that have been built-up outside of ourselves. Resources at our disposal, traffic sources, tools, etc. Guess my description failed miserably .
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      • Profile picture of the author CDarklock
        Originally Posted by Dan C. Rinnert View Post

        I'm surprised so few consider themselves as their biggest asset.

        You can replace or rebuild everything else.
        But what is it that makes you that biggest asset?

        I'd argue it's your ability and willingness to replace or rebuild, which is how I'd clarify my vote of "other." It's not me per se, so much as the understanding that anything and everything can be replaced or rebuilt.
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  • Profile picture of the author Sandeep Shah
    My biggest asset is the relationships I have nurtured over the years. Some of my blogs have such passionate writers that you can't find by giving out just money. The are increasing in value day by day and my relationships with them are getting stronger.
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  • Profile picture of the author JEL0221
    Definitely work ethic and the drive I have to succeed in this biz!
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  • Profile picture of the author Hanako
    I think each one of these plays an important role in being an Internet Marketer.

    Integrity, honesty and your drive to success, coupled with these assets would be a great mix.
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    • Profile picture of the author Jill Carpenter
      I am my biggest ass.... er I mean asset.
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      "May I have ten thousand marbles, please?"

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