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Which of these 2 approaches do you take?

by John Hillage
3 replies
When I first started in IM I was firmly of the approach - find a niche market make some money, then move on to the next one etc. as espoused by numerous gurus at the time.

Building up a mini-site empire of untold riches!

This has led to some great success but also some failures - and to be honest I have now switched to drilling down much more into several niches, rather than constantly chasing new niches.

So far this more laser-focused approach is having better results - in time (saved) and money.

Would be interested how many out there are "going wide" (into more and more niches) or "going deep" (into just 1 or 2 niches) - and the results.

Thanks

John
#approaches
  • Profile picture of the author NeelsTheron
    Definitely "going deep"!

    - A few of my niches are so much more profitable than some others, so I stick to the better ones
    - They become more profitable as you get to know them better eg keywords, sub-niches, products, consumer patterns etc
    - The older sites get stronger thanks to more incoming links etc
    - There just isn't time to do many niches properly!
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  • Profile picture of the author moodyresources
    A constant challenge for sure. We have had some success with clickbank products but have quickly found that it seems like we are in the middle of this decision.

    We are moving towards setting up fewer sites and spending our time on marketing instead of setup all the time.

    It just takes so much to set up sites all the time and then we have to market them to make money. So we have decided to just get maybe 10 sites up and then spend about 80 percent of our time working on marketing and then 20 percent on putting up new sites.

    We have had a few sites that start making money, but our focus was on making more sites and we didn't have the time to market the ones starting to make money very much.

    Great couple of questions.
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  • Profile picture of the author David Raybould
    Hi John,

    I guess I'm "going wide" as you put it. I find that personally it feels much more natural to spread out into all kinds of areas with different projects etc.

    Also, there's something infinitely enjoyable about having a marketing technique down pat so you can just go into a niche, put a week's work into it, reap the reward, then move on.

    That's why I love this business!

    David
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