Should I weed my list periodically?

by Scott Ames 9 replies
I have a list that is years old. People come and go, but the list is still thousands strong. The problem is I don't think they are reading what I send them. About 10% open the emails , at least the ones I can track. Several bounce but only a very small percentage each time. Some come back as "mailbox full".

What are the rest doing? They don't open the email, their mailbox is not full, they don't unsubscribe, they don't bounce.

If I weed the list I might only get 10% back. I can't decide if that's a good thing or not. I suppose some people will open the emails weeks or months later. I don't want to miss those.

Toughts?
#main internet marketing discussion forum #list #periodically #weed
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  • Profile picture of the author jhongren
    Hi Scott,

    I am wondering if you can send them a series of emails, offering a freebie or something. In the email, they can find the download link.

    Send them to another optin page and they have to optin before they can download the freebie.

    I think we can give some time allowance, say 2 to 3 weeks.

    Anyone who does not respond thereafter won't be interested.

    My 2 cents,
    John
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  • Profile picture of the author talewins
    Good going John. Another thing you can do is migrate your list to another server. This gives you another excuse to offer them a free gift for going to the trouble of signing up again.

    But why are you wanting to weed out anyone? They aren't buying? So what? It doesn't cost you ten cents more to mail to a million than it does to mail to ten.
    What I would be doing is offering a free gift in the subject line or at least some special information they can use. Couple this with a special offer so that if they open it up to see the free offering they see the special offer. Keep your offers fresh and don't wear your welcome out, of course.
    That list is yours, subject to the promises you made at the sign up.
    If they don't go to the trouble of unsubscribing thern it isn't your fault that you keep mailing to them; you thought they were happy. If your real intent and purpose IS to help them, you won't ever go too far wrong.
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  • How many years are you talking about here?
    Many people move on and change internet providers and ect.
    And thier email address's change.
    I think I'd send the list out 3 times over the next few months and only keep those who respond during that time. The others maybe long gone.
    I'm Thinking about this.......since over the past 1 year ...... I have had over 30 email address's and I've let some go. That's just life on the Internet.
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  • Profile picture of the author Easy Cash
    Offer a $1000 prize for the first person to respond to your email and you will quickly find out who is reading it.
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  • Profile picture of the author lakshaybehl
    Originally Posted by Scott Ames View Post

    I have a list that is years old. People come and go, but the list is still thousands strong. The problem is I don't think they are reading what I send them. About 10% open the emails , at least the ones I can track. Several bounce but only a very small percentage each time. Some come back as "mailbox full".

    What are the rest doing? They don't open the email, their mailbox is not full, they don't unsubscribe, they don't bounce.

    If I weed the list I might only get 10% back. I can't decide if that's a good thing or not. I suppose some people will open the emails weeks or months later. I don't want to miss those.

    Toughts?
    Frank kern never knew I was readin his emails as images were not being displayed... So he could not track mine.

    Similarly the numbers you see in your A/R reports are just one fraction of the real nos.

    Take these facts into consideration.
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    • Profile picture of the author TheNightOwl
      Heya Scott

      Paul Myers started a very interesting discussion on here some months back about "weeding" your list and whether or not you should do it.

      Caused quite a stir, as I recall.

      I did a quick search, but couldn't remember any of the main keywords so I couldn't find it.

      Hey, Paul... you remember where that one went?
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  • Profile picture of the author JFrost
    On the 90% your unaware of: Reformat your newsletter. Be creative. There are certain news letters I will read and others I won't unless I have the time. I like to read short briefs.
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  • Profile picture of the author BIG Mike
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    • Profile picture of the author naruq
      Yes you do want to weed your list periodically. It is just like legitimate mailing list companies offline clean their list daily. The reason they do this is prospects move and some prospects pass away.
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  • Profile picture of the author Scott Ames
    Thanks for all the suggestions. I've also been responding to those challenge response messages like SpamArrest. My thought is that the person will get my newsletter after that. Its getting old though and I'm tired of doing it.

    I used to be a big fan of challenge response because it cut out all of the spam for me. After Paul Myers rant on the subject which offered two better solutions I switched to using Google Mail as my filter. I'm starting to think I should do as he does and just unsub those with challenge response spam services if they haven't whitelisted me.


    One thing I'm not sure of. If I send out a free offer and 10% take advantage of it, how long do I wait to weed out the rest? I know myself sometimes I'm on vacaton and don't open email for a while.
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