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Whats a good Conversion Rate? 1:20?

by rvrabel2002
8 replies
Hey guys,
I know this is sort of vague, and probably industry specific, but If you had to guess at what the average conversion rate for any given industry, what would it be? 1:20, 1:40, etc.

Also, is conversion defined as ratio of people that visit your site to buy, or ratio of number of people clicking on affiliate link to buyer. Right now I'm promoting a product where I had one buyer and I have had 60 unique visitors visit landing page of affiliate product. Whats normal?
#120 #conversion #good #rate
  • Profile picture of the author SurviveUnemployment
    It depends on many factors, one of which is luck. I promote one affiliate product that leads to a sale 1/5 clicks, another that converts at 1/500.

    The main thing is to keep working your plan. Evaluate things when you have a large enough data set to draw meaningful conclusions, say, 10,000 clicks, 250,000 views and x sales/revenue. Just keep hustlin' and let it break. Getting stuck in analyzing meaningless little numbers just slows you down.
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  • Profile picture of the author rvrabel2002
    good point. I guess you really cant tell until you have a couple thousand clicks, much easier to analyze. I am just not really that good with luck, plus im an pilot, so i tend to over analyze things.
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  • Profile picture of the author mysteryleo
    wow you guys really wait for 250k views?

    that's potentially a lot of money spent on adwords.

    I start analyzing once i have a few thousand views.
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    • Profile picture of the author rvrabel2002
      he does, not me! Haha. I dont even use adwords, Im still a bum marketer! To me that's alot of articles
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  • Profile picture of the author ayeakel
    For general rebill affiliate products, **** and all of the other big ones, typical good conversion rates from landing pages run 8-16%. If you are direct linking to an offer with no presell page, conversion rates can run from 1-25% or more depending on the offer.

    The price of the product will definitely have a huge effect, as will your traffic sources, ad copy, keywords etc.

    Hope this helps.
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    • Profile picture of the author windfall_results
      To bluntly answer your question, there is no such thing as a generalized good conversion rate.

      For a medical device company I do work for, a 1 in 300 conversion is average. However, you must take note that the average sale is around $250, and yes, the company is profitable at these numbers.

      It is much more important to focus on ROI. Too many people shoot for a high conversion without focusing on how much your advertising/marketing is paying off.

      A low conversion rate does not mean the campaign is not profitable, especially if the traffic cost is low. Vice versa, high conversions do not mean anything if you are paying a fortune for traffic generation.
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      • Profile picture of the author Success With Dany
        Banned
        If you are promoting cpa offers, conversions rate a much higher because you don't ask the customer for their credit cards.
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  • Profile picture of the author ArtiGal
    Originally Posted by rvrabel2002 View Post

    Hey guys,
    I know this is sort of vague, and probably industry specific, but If you had to guess at what the average conversion rate for any given industry, what would it be? 1:20, 1:40, etc.

    Also, is conversion defined as ratio of people that visit your site to buy, or ratio of number of people clicking on affiliate link to buyer. Right now I'm promoting a product where I had one buyer and I have had 60 unique visitors visit landing page of affiliate product. Whats normal?
    Howdy. From what I've read, the average conversion for a sales letter is between 1% and 2%...so 1 in 100 - 2 in 100 visitors or readers, if you're doing direct mail, will buy on average. Most marketers try to get at least a 2% conversion on their sales pages.

    You can define conversion other than making a purchase, yes. A 'conversion' can be any action that you want a visitor to take on a given page...also known as your MWR...or Most Wanted Response.

    For example, on an optin page, you want to focus visitors on signing up to your newsletter...and nothing more. A good optin rate, according to the experts who own Niche Profit Classroom is 20%. That's what they shoot for...so if they have 20 visitors out of 100 that hit their optin page and sign up, they're happy campers. So, in this instance you're concerned with converting visitors to subscribers. More often than not, you'll be able to obtain higher percentage conversions for newsletter signups than actual purchases because people are getting something for almost free...(they have to 'pay' with their name and email).

    By the same token, you're measuring a different conversion when measuring clicks on an affiliate link. At the end of the day, it's not so much how many clicks on a given link...but is that link producing a sale?

    Hope that helps you understand it better...

    Elise
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