Honestly, the spit test thing grossed me out, and made me want to hit the back button immediately.

No idea, I am not in that market

But just taking a look, number 2 is a lot easier to sign up for, and as soon as you get on the page it's obvious what you need to do.

I don't like page 1 as much, if you want you could split test them, or split test with and without the video.

lonicera
maybe the video would gross some ppl out, but for ppl with genuine concerns (ppl who think they may have yeast infection), the video might help them confirm things.

just my opinion.

Hi,

I don't know if your approach as far as giving them all of the information they need in a free ebook leaves you much of an opportunity to monetize your signups. Meaning, you've basically given them a free solution, so why would they need to buy a clickbank product where you could make a commission?

Instead of a free ebook...instead of giving them the entire answer to their problem...you could break up your content into a minicourse over 3, 5 or 7 days, with a new email coming at them every day. Once they sign up, you can immediately redirect them to a clickbank offer having to do with solving yeast infections...I think you'll make more sales doing it that way. Then, in your autoresponder series, educate but also throw in a mention to your clickbank product and at the end of each email, have a link to it.

As far as much communicating beyond the minicourse with your list...my guess is you'll have to develop a relationship beyond the topic of yeast infections, because this is a market that probably doesn't want to continue hearing more and more about the problem once it is solved. In other words, you'd have to move on with them and educate on related subjects, etc...So you'll have to think outside the box and do some profile marketing...or just leave it alone and let the minicourse run and focus your efforts somewhere else.

Thanks for asking the question!

Elise

Iconicera:

For starters, I would change the format.

Start with a headline like "You Are About to Learn Secrets Most People Will Never Know About Yeast Infections"

Subhead 'Think You Have a Yeast Infection? Take this simple test below to find out!'

Now the video, and an opt in to the right "Test Positive? Just fill out the form below, and get our free book "Dealing With Yeast Infections Naturally". Only have an email address in the opt in form (this gives the impression of privacy).

Do this right, and the whole page should come up 'above the fold' and get you some really decent conversion rates.

On the followups: Do the thank you for downloading immediately (put it in the confirmation message), and put in a download link in that email as well (as a reminder to download it of course).

Fix that for now, work on some content and find some products to sell, get those messages done, then launch, using your blog to drive the traffic.

You got the right idea, just work the plan, and you'll be ok.

[DELETED]

I think it is good and should be very effective. On the other hand Im gonna take a shower like the guy in the movie "The Crying Game" now.

Just use Google Website Optimizer to test both. I prefer the second one because I think it leads them to opt-in better.

Things I'd be interested to try out are:

- bullets (you could use with the text or reduce the amount of text to make it easier to scan read).

- removing the video (they don't always improve conversions plus watching the video could be a reason to opt-in... ie. to discover a way to self-diagnose).

- a snappier more benefit driven headline (Learn everything you need to know about yeast infections without the embarassment of asking your Mum... or something).

Personally, I would try the second squeeze page, have the page end immediately after the book and opt-in box (ie. a lot shorter). Change the headline and reduce some of the text to bullets. Then test variations (ie. headline, with/without video, no bullets, red coloured headline, arrow pointing to the opt-in).

Goodluck... I used Google Website Optimizer for the first time the other day and if you can make a page like that you can add the text in a couple of minutes. Then let it roll....

I think you're doing wicked - well done!

Al

Put the test behind the opt-in so people have to sign-up to see it.

It is a great Idea to put the test after the opt in, and as far as how you do it just remove the video and put it on your thank you page for optin in, If you use Aweber which I think you do by the form aweber allow you to put your own thank you page in instead of theirs.