Your Business Card Is CRAP!

Here's his website:

Speaker Training | Joel Bauer | Professional Speaker Training

I do wonder, though, how many of his business cards do end up in the trash because they don't fit in a business card holder or a Rolodex. Stuff like that gets lost or misplaced easily because you put it in your drawer or on your desk and it gets buried. Then, months later, you come across it, scratch your head why you have this guy's card, see no notes on it (because there's no place to jot notes), and toss it.

[QUOTE=scattermouse;1515895]That was brilliant. When people take themselves that seriously, hilarity ensues. Who is that guy?

It sorta reminded me of this:

I had the exact same flashback LOL

None.

The card is a part of his overall marketing strategy. It is over the top, which matches his personality.

Alone, the card does nothing. It will get lost or tossed.

Think about it. Find someone who is boring and has no personality. Give him the exact same card, except, of course, with his own picture and name on the card.

Six months later, when you come across the card, will you remember the person who gave it to you? Probably not. If the person had no personality, he probably did not leave a lasting impression with you. And that card is not going to refresh your memory because you really didn't have a memory.

So, the card gets tossed.

With this guy, it'd be different. You'd likely remember his personality. If you didn't like him, you would have probably tossed the card already. If you did like him, then you will remember him when you see the card again.

But, it's not the card. It's the guy. That "25 years of development" and all that stuff about his card is just B.S., but it fits his personality. He could have done a normal-sized card that was good quality and still have been memorable. But, the oversized card plays into his oversized ego.

The card itself does nothing. It is, though, a part of his overall marketing strategy. As an element in that strategy, it works. Alone, it does nothing.

That is to say that if anyone else goes out and tries to create a card like this, it's not going to give them any benefit unless they do something that fits with their overall marketing strategy. And, for most people, a normal business card will do well. You don't need something over the top to create a memorable impression.

A business card is important, as it may be the first thing you give to a prospect to represent you. However, too many people either go overboard with their business card or don't properly see it as part of their overall business identity.

The lesson is to create a business card that fits with your personal or corporate identity. Doing something flashy or outlandish because someone else does will not be effective for you if everything else you do does not tie into it someway.