Your Business Card Is CRAP!

12 replies
This guy is hilarious...I wonder if he really takes this so seriously?

If he is that serious about forms of communication in business, I wonder what his phone and computer look like?


#business #card #crap
  • Profile picture of the author MikeAmbrosio
    I saw him speak at JV Alert Live in June.

    Quite a good speaker, but likes himself just a little more than most

    From what I can tell, he is dead serious about his card. During his presentation, he gave one away - you should have seen the crowd respond in order to "win" it!
    Signature

    Are you protecting your on line business? If you have a website, blog, ecommerce store you NEED to back it up regularly. Your webhost will only protect you so much. Check out Quirkel. Protect yourself.

    {{ DiscussionBoard.errors[1515893].message }}
  • Profile picture of the author scattermouse
    That was brilliant. When people take themselves that seriously, hilarity ensues. Who is that guy?

    It sorta reminded me of this:

    {{ DiscussionBoard.errors[1515895].message }}
    • Profile picture of the author Dan C. Rinnert
      Here's his website:

      Speaker Training | Joel Bauer | Professional Speaker Training

      I do wonder, though, how many of his business cards do end up in the trash because they don't fit in a business card holder or a Rolodex. Stuff like that gets lost or misplaced easily because you put it in your drawer or on your desk and it gets buried. Then, months later, you come across it, scratch your head why you have this guy's card, see no notes on it (because there's no place to jot notes), and toss it.
      Signature

      Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

      Dan also writes content for hire, but you can't afford him anyway.
      {{ DiscussionBoard.errors[1515925].message }}
    • Profile picture of the author MerlynSanchez
      [QUOTE=scattermouse;1515895]That was brilliant. When people take themselves that seriously, hilarity ensues. Who is that guy?

      It sorta reminded me of this:

      I had the exact same flashback LOL
      {{ DiscussionBoard.errors[1516025].message }}
  • Profile picture of the author Azune
    He's a bit over the top, but he makes a very valid point.

    If your card looks like it was printed at the cheap neighborhood instant printer, it makes you look cheap. He's right about that -- doesn't matter what your title is, cheap cards make the person look cheap by association. People don't assume you're using cheap cards because you're being frugal and saving money, they assume you don't HAVE money which means you aren't effective at making money. If what you're selling is your ability to make them money, cheap cards are giving the wrong branding message.

    If you're trying to convince offline clients to pay you the big bucks, you need to pay a real designer (someone who understands terms like foils and die cuts) $500 to $2000 to design you something unique and memorable that's printed professionally (costing another few thou, unlike the costs at el Cheapo Prints) to give out to potential clients. Use your cheap cards to drop in fishbowl contests for free food.
    {{ DiscussionBoard.errors[1515928].message }}
  • Profile picture of the author Gee S
    Would be interesting to see how much success he owes just to his business card.
    {{ DiscussionBoard.errors[1515938].message }}
    • Profile picture of the author Dan C. Rinnert
      Originally Posted by MrEyeconic View Post

      Would be interesting to see how much success he owes just to his business card.
      None.

      The card is a part of his overall marketing strategy. It is over the top, which matches his personality.

      Alone, the card does nothing. It will get lost or tossed.

      Think about it. Find someone who is boring and has no personality. Give him the exact same card, except, of course, with his own picture and name on the card.

      Six months later, when you come across the card, will you remember the person who gave it to you? Probably not. If the person had no personality, he probably did not leave a lasting impression with you. And that card is not going to refresh your memory because you really didn't have a memory.

      So, the card gets tossed.

      With this guy, it'd be different. You'd likely remember his personality. If you didn't like him, you would have probably tossed the card already. If you did like him, then you will remember him when you see the card again.

      But, it's not the card. It's the guy. That "25 years of development" and all that stuff about his card is just B.S., but it fits his personality. He could have done a normal-sized card that was good quality and still have been memorable. But, the oversized card plays into his oversized ego.

      The card itself does nothing. It is, though, a part of his overall marketing strategy. As an element in that strategy, it works. Alone, it does nothing.

      That is to say that if anyone else goes out and tries to create a card like this, it's not going to give them any benefit unless they do something that fits with their overall marketing strategy. And, for most people, a normal business card will do well. You don't need something over the top to create a memorable impression.

      A business card is important, as it may be the first thing you give to a prospect to represent you. However, too many people either go overboard with their business card or don't properly see it as part of their overall business identity.

      The lesson is to create a business card that fits with your personal or corporate identity. Doing something flashy or outlandish because someone else does will not be effective for you if everything else you do does not tie into it someway.
      Signature

      Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

      Dan also writes content for hire, but you can't afford him anyway.
      {{ DiscussionBoard.errors[1515998].message }}
  • Profile picture of the author Jayson L
    Everyone needs a tag line. I guess his is a card.
    {{ DiscussionBoard.errors[1515956].message }}
  • Profile picture of the author Stephen Saha
    Nice card ... another fold could make it a brochure .. LOL!
    {{ DiscussionBoard.errors[1515970].message }}
  • Profile picture of the author Ricky Parker
    He was on a show from MTV.

    Signature

    {{ DiscussionBoard.errors[1515991].message }}
  • Profile picture of the author BrianMcLeod
    My friend and client, Ben Mack, produced the film that this clip comes from with Chris Zubryd back around 2002.

    Here's the full video:

    The Pitch, Poker & The Public


    Get schooled because there's pure GENIUS in this film. Especially from Howard Bloom.

    The cards Joel Bauer is trashing in the clip were from Ben's agency in Atlanta.

    Best,

    Brian
    {{ DiscussionBoard.errors[1516003].message }}
  • Profile picture of the author MicahF7
    This guy is 100% right!... I like him.
    {{ DiscussionBoard.errors[1516068].message }}

Trending Topics