Best list building strategy?

by jan roos 9 replies
I am trying to build my list, I have a blog that is receiving decent traffic and was thinking of creating a unique free report on traffic generation or something like that and then give it away for free or maybe charge like 5 bucks just because people don't value free anymore.

My question is can I hire somebody to create the report for me and what kind of price range am I looking at? Also do u guys think this is a good idea or am I missing something?

Regards

Jan Roos
#main internet marketing discussion forum #building #list #strategy
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  • Profile picture of the author Neil Morgan
    Hello Jan

    I'm hearing a confusing message.

    Are you trying to build a list? Or are you trying to sell a low bucks report?

    Let's assume you want to build a list.

    So make it free.

    Get people to sign up for it.

    They will.

    Your list will get bigger.

    Cheers,

    Neil
    Signature

    Easy email marketing automation without moving your lists.

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    • Profile picture of the author Steven Wagenheim
      Let me address the question of how much to pay to have it done. I charge
      10 cents a word for any report I create. So a 10 page report of about 300
      words per page would run you about $300.

      Can you get one for less? Probably. But my experience has shown me that
      when it comes to reports and ebooks, you get what you pay for. I have seen
      so much crap in my 5 years of doing this that I'd be ashamed to put my name
      on it, and I'm talking about the free stuff.

      My suggestion is to ask around, get quotes, but demand to see samples of
      their work before you agree to anything.

      Then, get it in writing.
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  • Profile picture of the author Ralf Skirr
    I agree with Neil that in most cases for list building you would offer a freebie.

    Building a list through sales is possible, but the list will be very much smaller. Although we could say the list consisting only of paying customers has better responsivesness I would not miss the chance to build a bigger list with freebies.

    Of course you can hire a ghostwriter. Price will depend on who you hire and how long the text will be.

    Ralf
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  • Profile picture of the author Zeus66
    You don't need to give away a huge production to build your list. A simple free report on something that isn't common knowledge within your niche will have an audience. Then, follow up with list members with useful info and answer their emails to you personally. You gotta build trust and rapport before you can expect much in the way of sales. Once the relationship is developed, you might be surprised how much you can make from even a relatively small list. How you nurture the relationship with the members is all-important.

    John
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    • Profile picture of the author AndrewCavanagh
      Originally Posted by Zeus66 View Post

      You don't need to give away a huge production to build your list. A simple free report on something that isn't common knowledge within your niche will have an audience.
      This is actually a HUGE secret.

      A 3 page step by step report that reveals "How I Used 5 FREE Craigslist Ads To Make $1,365 In Sales In Just 36 Hours" is more likely to bring in subscribers than a 500 page ebook on internet marketing.

      People love specific solutions and ideas...they have a higher perceived value.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author Zeus66
        A 3 page step by step report that reveals "How I Used 5 FREE Craigslist Ads To Make $1,365 In Sales In Just 36 Hours" is more likely to bring in subscribers than a 500 page ebook on internet marketing.
        Indeed. You can wrap your head around something short and to the point without a big time investment. I think the perception a lot of people have is that a smaller offering will also be packed a little (maybe a lot) denser with useful info, too, and a lot less of the fluff. The the report I'm giving away right now to build my list is 31 pages, but it was originally over 40. I cut it down during editing to chuck out the stuff that wasn't really essential to making my points. Back when it was longer, I was converting a slightly lower percentage of visitors into list members. I haven't changed anything else, so I'm left to conclude it was the mention of it being only 31 pages vs. the 44 it was before I edited.

        John
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  • Profile picture of the author James Schramko
    I added a 19 page report to my blog and the subscriber list went past 1000 very quickly.

    I took my best working profit system and wrote it down into a readable report. One thing I would recommend is to order a nice ecover and really put my heart into the content.

    If you follow up with more valuable content your new list will respond very well.
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    • Profile picture of the author jan roos
      The reason I said I will either give the report away for free or I'll charge a small fee is because I have read somewhere that people don't really want free things anymore and that people don't see value in something if it's free even though it might be a great report or product.

      But I guess free it is. Thanks for all the comments. Will traffic generation be a good topic to create a report on?
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  • Profile picture of the author James Schramko
    Traffic Generation is a guaranteed winner!
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