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Small newbie question about email marketing

by CMCarlin
3 replies
Hi all,

First thread here so I might as well make it a huge spectacular, mystifying... yea, no, not really. I just have one small question regarding the content of some email marketing campaigns that I'm subscribed to. I see it a lot and frequent enough to cause me to ask it here.

In the content of an email, whenever I see the word free, it is usually changed in some way like f.ree or fr.ee or any other variation.

My first natural assumption is so that the spam detectors in the email client do not get triggered and mark it as spam and throw it in the spam folder. I have a hunch that I am right, but I digress.

I would still like to see the consensus of the many fine folk here at the warrior forum.


Thanks!
Chris



Yes, I know my first question is a doozy. I'll try to ask the easier ones in the future.....
#email #marketing #newbie #question #small
  • Profile picture of the author misterkailo
    Most spam filters are smart enough to detect the words "free" in all variations.
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  • Profile picture of the author Benjamin Ehinger
    Chris you are absolutely correct. It is amazing to me that the spam filters have not caught on to this yet, but they have not. You will continue to see this for a while i would imagine.

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  • Profile picture of the author Troy_Phillips
    While spam filters are smart enough to figure out the free variations ... most email marketers are not smart enough to come up with a suitable alternative .

    There is so much more value offering something that people will open for and then letting them have it for free.

    Just remember ... free has it's place, but is seriously over done . A list trained to free can starve a skinny marketer to death.
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