9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

For Those of You Who Know Me ...

by Tom Byrde
7 replies
Hey Guys

Here's a quick copywriting tip for you. It applies to emails, sales copy and any communication addressed to your list/prospects.

DON'T repeat DON'T use phrases like these ...

"For those of you who know me ..."

"For anyone who wants ..."

"Those of you who want to get access to this ..."

etc

These types of phrases are an absolute no-no!

I get emails all the time filled with these sort of things. Perhaps it helps to massage the ego of the sender to think he/she is at the head of something - or perhaps they just don't understand.

Don't make this mistake.

NOT ...

"Those of you who want to take advantage ..."

BUT ...

"If you would like to take advantage ..."

Small difference in words = big difference in returns!

There's my little tip for the day!
  • Profile picture of the author Scott Ames
    To all my adoring fans... I think this is a great post.
    Signature

    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

    {{ DiscussionBoard.errors[1528477].message }}
  • Profile picture of the author x3xsolxdierx3x
    Originally Posted by Tom Byrde View Post

    Hey Guys

    Here's a quick copywriting tip for you. It applies to emails, sales copy and any communication addressed to your list/prospects.

    DON'T repeat DON'T use phrases like these ...

    "For those of you who know me ..."

    "For anyone who wants ..."

    "Those of you who want to get access to this ..."

    etc

    These types of phrases are an absolute no-no!

    I get emails all the time filled with these sort of things. Perhaps it helps to massage the ego of the sender to think he/she is at the head of something - or perhaps they just don't understand.

    Don't make this mistake.

    NOT ...

    "Those of you who want to take advantage ..."

    BUT ...

    "If you would like to take advantage ..."

    Small difference in words = big difference in returns!

    There's my little tip for the day!
    Great post! I'm definitely taking note of these.
    Signature
    {{ DiscussionBoard.errors[1528608].message }}
    • Profile picture of the author Killer Joe
      For all of those reading this thread, and all of those who know Tom, he's right.

      Only speak to one person at a time. There's only one person reading your words. You're not speaking in front of an audience, you're having a personal chat with your reader.

      Unless they're schizophrenic. Then it's ok to use those phrases...

      KJ
      Signature
      {{ DiscussionBoard.errors[1528747].message }}
      • Profile picture of the author Tom Byrde
        Originally Posted by Killer Joe View Post


        Unless they're schizophrenic. Then it's ok to use those phrases...

        KJ
        Hey KJ - I don't know man ... I mean, I'm really in two minds about that!
        {{ DiscussionBoard.errors[1531689].message }}
  • Profile picture of the author Colin Theriot
    It's funny, I was just thinking of something similar today. People often struggle with sales letters because they don't realize that all you're doing is writing an actual letter to just one person. If you have trouble writing them, I find the study of letter writing to be more effective than studying ad copy writing.

    A shortcut I often use when writing is to look on forums related to the niche, find posters who are asking the questions and having the problems that the product would solve. Then I kind of cyber-sleuth as much as I can about them from online profiles, and then I write my sales copy as a letter directly to that one specific person.

    Kind of mumbo-jumbo-ish I know, but it certainly eliminates any writers block I have, even if I'm not super-familiar with the product or niche. Also, you tend to end up with less hype filled copy when you write it as a letter to a specific stranger, rather than an imagined crowd.

    Anyway, good, short post. Thanks!
    Signature

    Fair warning: It's possible I'm arguing with you because I have nothing better to do.
    Join my free copywriting group on Facebook: http://CultOfCopy.com

    {{ DiscussionBoard.errors[1529007].message }}
  • Profile picture of the author Steve Powers
    Thank you for the tips.I think it's useful.Sometimes,different way of expression will make the different feeling.Give suggestion but not make decision for your cutomers.
    Signature
    HostEase Web Hosting
    20% for shared web hosting with coupon code "hostease"! $7.95 per domain with coupon code "695TLD"!
    99.9% Uptime Guarantee! 30 Day Money Back Guarantee! 24/7/365 Customer Support!
    {{ DiscussionBoard.errors[1531944].message }}

Trending Topics