How Do Sites like This Get a Gravity of 28?

I guess, if you have cold sores and are desperate to find a working solution, then the design of a website will be the last thing you take into account before placing the order...


Marc

Yeah I agree with what the others have said....I've seen A LOT worse and it is also the nature of the product. Cold sores/herpes are one of those things that people are desperate for answers on and it could even be that they think because the sales page isn't too hyped up or professionally done that the product will be the cure/the answer they have been looking for instead of a scam.

This is why I always test other products within the same niche. I've come across products with horrendous sales copy and ugly pages which I thought wouldn't ever sell and they sometimes turn out to convert much better than the more professional looking sites. You never can tell!

Thanks everyone for the comments.

I agree its not the worst I have seen by far but I was bemused as to how it had a gravity of 28 without having a nicely laid out page, I know its not everything and perhaps I was looking at it from a IM perspective instead of a customer perspective.

Thanks for everyones feedback though, has made me open my eyes a lot more to the fact that when searching for products, creating products you cant and shouldnt just focus on design/graphics and perhaps it shouldnt always be all nice and shiny.

I know of other examples where they are set like this and do well, its rather strange but it works.

> Ex rat, agreed and yeah there are definitely some mistakes/issues with my own sales copy I hope you don't think I was trying to show or say that mine was perfect.

Thanks

It looks fine to me.

Maybe you are just too conditioned to believe the standard "warrior" design actually converts well. It rarely does.

Unfortunately things like spelling errors often increase conversions. I don't understand that either. But why are you writing a sales page? Is it to please your English teacher? Or to sell stuff?

For an experiment, I had a bunch of self-proclaimed "copywriters" critique two pages once. These weren't the copywriters who I actually respect (John Carlton, Michel Fortin, Clayton Makepeace, Brian Keith Voiles). These were the copywriters who hang out giving critiques in the copywriting forum here on the Warrior forum.

I gave them two pages. One they tore apart and decided that it could never convert a thing. It was a stupid "catalog site" and lacked "any meaningful copywriting" and the design really sucked. The other they praised and found only a couple of problems.

The one they hated is the highest converting site on the entire Internet. The one they praised was completely made up using all of the stereotypes "taught" in the copywriting forum. It was tested to convert at 0.08%. That isn't 8%. That is 8 hundredths of one percent.

The highest converting site on the Internet was converting at 29% at the time. That was the one they hated and said would never be successful. That one that pulls in hundreds of millions per year.

Great point. I have always wondered about this salespage in particular. At the end of the day, it boils down to your niche prospects. I know hype and graphics doesn't sell well for my niche, they want someone who can empathize and talk to them like a friend than a marketer.