How to find the refund rate on CB products?

by Asher 12 replies
Previously, I've signed up for a trial for Affiliate Elite and enjoyed a
feature that allowed me to see the refund rate for any Clickbank
product.

I've unsubscribed since then due to other financial commitments.

Is there another site that allows me (or anyone) to get such
information for free? CBEngine requires to be a paid member in
order for such information as well.

Reason I'm asking this is because I don't want to promote anything
that has high gravity but also has high refund rate (which isn't
shown on CB).

Asher
#main internet marketing discussion forum #find #products #rate #refund
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  • Profile picture of the author Tamer
    It isn't hard to do it manually
    I THINK:
    Average Refund Rate=(Affiliate Commission - $/sale)/ Affiliate Commission
    Affiliate Commission= (Product Price ? Product Price * 7.5% -$1) * %/sale

    But I guess, it would be safer to use a clickbank refund calculator :
    ClickBank Refund Rate Calculator - CbHelper Portal

    Tamer
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  • Profile picture of the author Asher
    Thanks Tom and Tim.
    Is there a way to grab the refund rate from past history
    though? Based on what I see there - it seems to be
    quite reliant on current stats only.

    Asher
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    • Profile picture of the author Hamida Harland
      Originally Posted by Tom Borowski View Post

      I think your only option would be something like the paid option for cb-engine.com.
      That's what I use, and for a once a year payment I think it's well worth the money.
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      • Profile picture of the author jjpmarketing
        Was Affiliate Elite a monthly fee or something?
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        • Profile picture of the author Asher
          Originally Posted by jjpmarketing View Post

          Was Affiliate Elite a monthly fee or something?
          Yes, it requires a monthly fee. I don't fully know how to use
          it so I unsubscribed from it. Until I've learnt how to make a
          good income from IM, I don't want to waste money on
          something which I can't fully utilise.
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  • Profile picture of the author Martin Avis
    Clickbank don't publish the true refund rates of products but there is a rough rule of thumb way to calculate them.

    You need to get a couple of stats from the ClickBank marketplace listing for the product you are looking at - the affiliate commission rate and the $/Sale figure.

    Next you need to go the product's sales page and find out what the product's price is.

    Then calculate the sales price after ClickBank's fee is taken out (7.5% + $1)

    So a product selling for $67 would give a net price of $60.97.

    Now work out the affiliate dollar commission on the net price. If the affilaite commission rate is 75% the dollar commission on our notional product would be $45.73

    Finally, divide the $/Sale figure quoted in the marketplace listing by the affiliate dollar commission. So if our pretend product's $/Sale was $41.32, the calculation would be 41.32/45.73 which gives us .904. Subtract that from 1 and multiply the result by 100 and we get a refund rate of 9.6%.

    This quick and dirty method should be used with great caution because there are several factors that can make a nonsense of it - primarily that the vendor can change the selling price, or could offer coupon discounts - both of which could render our refund calculation entirely wrong.

    But as a fast way to make a top-line judgement it is the only way I know.

    The formula is 100*(1-($Sale/(((Price*0.925)-1)*(Aff%/100))))

    Martin
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    • Profile picture of the author Harvey Segal
      Originally Posted by Martin.Avis View Post

      This quick and dirty method should be used with great caution because there are several factors that can make a nonsense of it - primarily that the vendor can change the selling price, or could offer coupon discounts - both of which could render our refund calculation entirely wrong.
      Just to add to Martin's comprehensive reply another factor is a change of commission rate
      but the biggest factor of all, where applicable, is when an account has more than one product
      as the stats are based on the combined totals of all products.


      Harvey
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  • Profile picture of the author Chris Lockwood
    Anyone charging you to tell you the refund rate is being dishonest, since they do not know the info they claim to be selling.

    Refund rate isn't that relevant- look at net profit per visitor instead.
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  • Profile picture of the author SimonRiver
    I think CBengine has something like that. I used it a while back, but I didn't want to renew my subscription. It was quite a useful tool. And surprising that one of the highest gravity niches had a 40% refund rate.
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