HELP: Is it best to have different Review websites or to have just one with many Review sections???

by Greg Cooksley 50 replies
Hey Warriors,

I'm in the process of setting up a number of product review sites.

I have two options:

1. Set up several individual Review sites each with it's own
domain name

OR

2. Set up one major Review site covering a number of different
product sections.

The idea is to build each Review using additional articles and
further commentary.

Which is better? Option 1 or 2?

Will Google treat the single review sites better or worse than
the one with all the products rolled into one?

Your insight will be appreciated....

Regards

Greg
#main internet marketing discussion forum #pages #review #websites
Avatar of Unregistered
  • Profile picture of the author dean mcevoy
    i would go for diffrent sites.
    your advertising will be more relevant, not just for the page linked to but the whole site. this should raise your quality score.

    surly that must help stop the google slap or have i got it completly wrong?

    all this is asuming your in diffrent niches e.g IM, forex and real estate.
    Signature

    hey everyone
    feel free to give me a PM, even if its just to say hi. i always reply back, accept freind requests ect.

    {{ DiscussionBoard.errors[136795].message }}
  • Profile picture of the author minisite911
    I'd go with the first option as well, that is having different review sites with different domain names. It works much better, at least for me

    Suggestion: It'd be better if you brand a corporate name on each website, so even its a different website, they're all belong to one corporation. Thus you can put link of each website in the other site.

    Hope that helps.

    Oki.
    Signature
    {{ DiscussionBoard.errors[136832].message }}
  • Profile picture of the author Sami
    Hi Greg

    JJ pretty much said it all.

    As long as your various reveiws are tightly focused within the same niche then you with JJ's method you can be on your way to building an authority site if you take the long term view and continue within that niche consistently.

    With good internal and external SEO, you will build a market presence. Indiviudual reviews also benefit from each other's presence.

    You can also start to build a tightly focused list of those who want to be kept informed in that niche.

    You cannot do any of these things with single product reviews. Each site will be a completely fresh start requiring momentun and that takes time to build.

    Sami
    Signature
    >>>> Free Webinars & Meetings - No Ads, No Limits <<<<
    Super Fast, Super Simple Entry Click Here BuzMe.in
    {{ DiscussionBoard.errors[136835].message }}
    • Profile picture of the author martinp
      I do both and here's what I think. First of all, with individual product review sites it's very easy to rank on page 1 of Google, and you can get up to 10% conversions because they are so targetted. People looking for a product name are often almost ready to buy - you just give them that final push. Keywords such as 'product name review', 'product name scam', 'buy/purchase product name' etc work very well. I have sites like this that have lasted up to two years with no updates at all.

      However, on the other hand, they probably won't last forever either. Therefore building an authority site is undoubtedly the way forward for the future. I still do both, because I like the quick easy cash from the smaller sites, but I want to still be making money in 5 years time as well.
      {{ DiscussionBoard.errors[136861].message }}
      • Profile picture of the author CodrutTurcanu
        Dear Gregg, how is it to live in Africa?

        Anyway, I think that if you want to dominate a product with your review and get "niche" laser focused, you should get a domain name for each and every product you're pre-selling.

        Drive all the traffic to it. Test with 500-1000 unique visitors for the whole month (30 days). And see what happens.

        Then build a site like JJ recommends and compare the two strategies results!

        JJ, I'd love to see one of your reviews sites - not the most profitable ones, something you could show us just to give the big picture... lol
        {{ DiscussionBoard.errors[136876].message }}
    • Profile picture of the author Tuzic
      Banned
      hi,

      yes it has to be tighly & closed linked to the product in question.
      {{ DiscussionBoard.errors[143318].message }}
  • Profile picture of the author nikolaaa
    Go with different domains, beacuse domain name will help you in SEO
    and you can sell site after some time.
    {{ DiscussionBoard.errors[136878].message }}
  • Profile picture of the author Tom Dean
    What JJ said.

    Pretty much what I do.

    For instance on one domain lets say keywordresearchtools.com (just an example domain) you review 4 or 5 keyword research tools.

    * Each tool has it's own page for a review.
    * You have a comparison or a page that all tools appear on
    * You have content pages for articles/whatever using on page seo for
    longtail keywords.
    * Include privacy,tos & contact page.

    This type has done pretty well for serp & landing page scores. I'm no seo expert but I believe that having the entire site about keyword tools helps in the LSI area (latent semantic indexing).

    I have never tried a "huge" review style site like techspot.com which would be a big undertaking lol

    Tom
    Signature
    Rush PBN - PRO PBN SETUP - 10 PAGE SITE !!! Premium Theme
    {{ DiscussionBoard.errors[136888].message }}
    • Profile picture of the author Greg Cooksley
      Hey guys,

      Thanks for all your replies......

      Certainly gives me some stuff to chew on. I think I'm leaning
      towards the idea of having one site dedicated to a niche as described
      above. I'll review a number of products that are similar and
      then have supporting pages with articles and reports complementing
      the niche....

      HHHmmmmmmm.....

      Any other views?

      Regards

      Greg
      {{ DiscussionBoard.errors[136952].message }}
  • Profile picture of the author Mark-Dickenson
    I would recomend setting up one site per broad niche...and then set up your product reviews in seperate folders/pages

    The reason behind this is because you will eventually have a site up with a lot of pages which will create sticking power

    On the index page, you can have a blog with general info about the niche...for example fat loss...then build individual pages for each product review.

    I would then build links to that product pages...then create another...build links etc

    If you do your keyword research right, you should end up with some high ranking pages in your niche

    HOpe this helps

    -Mark

    Edit to post:

    JJ is giving really good advice up above. In addition, grab some templates for review sites and single product review sites(ie conduit templates)...will make your life easier
    {{ DiscussionBoard.errors[136963].message }}
  • Profile picture of the author craigraphael
    Greg,

    I think that everyone has said what needed to be said but as someone that has a review site, I basically am getting set up to duplicate my main review site. By duplicate, I mean, the other sites will have a different feel or appearance but offer the same information. I advertise one and drive traffic to it and ultimately sell my own products/affiliates and then I repeat it with other domain names. Basic repetition.

    I'm sure you understand all of that but that works well for me. As far as blogging in association with this.....I use my blog for subscribers and make some money that way. I kind of make it exclusive to my list and give them an opportunity to get feedback from me that only they can have and offer them a means to comment themselves. Of course, I promote my own products and affiliate programs all the while on both the blog and my review site.

    Good luck to you....

    Craig Raphael
    {{ DiscussionBoard.errors[137130].message }}
  • Profile picture of the author Fairuz Talib
    Go for what JJ said. A site per niche. It's good if you can have testimonials from your visitors as well.

    Fairuz Talib
    {{ DiscussionBoard.errors[137469].message }}
  • Profile picture of the author SimonRiver
    Yeah, I would definitely go for a single niche review site rather than having a bunch of different niches altogether.
    {{ DiscussionBoard.errors[137530].message }}
  • Profile picture of the author Adeel_Chowdhry
    I agree with JJ and the other few Warrior's who mentioned building a huge authority site - an asset.

    Think of one domain name with different pages on it which promote/review different products in the same niche as a huge command centre or a major busy airport.

    I'm promoting/reviewing clickbank's 'make money' products and i've gone with this...

    product 1
    adeelchowdhry.com/product-name-review/index.html

    product 2
    adeelchowdhry.com/product-name-another-review/index.html

    - each page (product review) with have articles linking to it to pass on weight from internal and external sources.

    Adeel
    {{ DiscussionBoard.errors[137537].message }}
    • Profile picture of the author Greg Cooksley
      Originally Posted by Adeel_Chowdhry View Post

      I agree with JJ and the other few Warrior's who mentioned building a huge authority site - an asset.

      Think of one domain name with different pages on it which promote/review different products in the same niche as a huge command centre or a major busy airport.

      I'm promoting/reviewing clickbank's 'make money' products and i've gone with this...

      product 1
      adeelchowdhry.com/product-name-review/index.html

      product 2
      adeelchowdhry.com/product-name-another-review/index.html

      - each page (product review) with have articles linking to it to pass on weight from internal and external sources.

      Adeel


      Hey Adeel,

      I have sent you a PM.....

      Regards

      Greg
      {{ DiscussionBoard.errors[138227].message }}
      • Profile picture of the author sylviad
        I agree with JJ and others who chose #1 and for the same reason. Here's why.

        When I started out, I was an extreme novice and created one ebook site to promote my own product. When my product didn't seem to have a market, and as I discovered the whole affiliate concept, I started adding new ebooks on topics I enjoy. Over several years, the site grew to quite a few unrelated products and I was totally confused about how to promote it as a whole.

        The best approach was to promote the individual product pages instead. This works great if you're going to rely mostly on this approach, but if you want Google to recognize your site's value, it's far better to deal with one niche per site. It's much easier to promote that way, too.

        Sylvia
        Signature
        :: Got a dog? Visit my blog. Dog Talk Weekly
        :: Need articles, ebooks written? - Award-winning Journalist is taking new projects. Warrior Discounts!
        {{ DiscussionBoard.errors[138331].message }}
        • Profile picture of the author Greg Cooksley
          Originally Posted by sylviad View Post

          I agree with JJ and others who chose #1 and for the same reason. Here's why.

          When I started out, I was an extreme novice and created one ebook site to promote my own product. When my product didn't seem to have a market, and as I discovered the whole affiliate concept, I started adding new ebooks on topics I enjoy. Over several years, the site grew to quite a few unrelated products and I was totally confused about how to promote it as a whole.

          The best approach was to promote the individual product pages instead. This works great if you're going to rely mostly on this approach, but if you want Google to recognize your site's value, it's far better to deal with one niche per site. It's much easier to promote that way, too.

          Sylvia

          Hey Sylvia,

          If I understand you correctly, you are saying build one site in a particular niche and then focus on driving traffic to the individual product pages...

          Does that sum it up?

          Regards

          Greg
          {{ DiscussionBoard.errors[138432].message }}
          • Profile picture of the author sylviad
            Hi Greg,

            You can do both. I found that by focusing my one site on one niche it was much easier to figure out how to promote it as a whole. However, I still send people to individual product pages as well if the articles I write are more specific to that particular product. Other times, I just send them to the main page.

            For example, if I write a review article for one product, of course the reader will be better served if I send them to the product page than to the main page. Like, several products are anxiety-related and one is stress-related. Both subjects interrelate, but I can write an article for anxiety cures and another for stress relief.

            Hope this makes sense.

            Sylvia
            Signature
            :: Got a dog? Visit my blog. Dog Talk Weekly
            :: Need articles, ebooks written? - Award-winning Journalist is taking new projects. Warrior Discounts!
            {{ DiscussionBoard.errors[138478].message }}
            • Profile picture of the author Greg Cooksley
              Thanks Sylvia,

              Yip, that makes sense....

              Anyone using the Conduit Method out there?
              I really want to know if it can be used to build an authority site....

              Any comments?

              Regards

              Greg
              {{ DiscussionBoard.errors[138539].message }}
              • Profile picture of the author Aaron Moser
                [DELETED]
                {{ DiscussionBoard.errors[138708].message }}
                • Profile picture of the author Greg Cooksley
                  Originally Posted by Aaron Moser View Post

                  What I do is build niche specific authority sites and group together products in the same niche. I consider them authority sites more than mini sites because I provide information and reviews for the niche as a whole. I find it easier to get ranked this way and keeps your site more focused.

                  Wow, I hit my 1000th post. YAY!
                  Hey Aaron,

                  Firstly, congrats on hitting the 1000 post milestone....feels good hey....

                  Thanks for the feedback...

                  Regards

                  Greg
                  {{ DiscussionBoard.errors[138722].message }}
              • Profile picture of the author David Surk
                Hey JJ, sounds like a cool strategy. Can you explain more about the page relationships and internal linking strategies your using? I have a new site I'm working on right now. I was thinking to do something along the lines of what you described since I will be using ppc along with organic traffic.

                Any and all help is much appreciated.

                Much love,
                Dave.
                {{ DiscussionBoard.errors[139259].message }}
                • Profile picture of the author Jason Brown
                  Hi Dave,

                  JJ has asked me to come along and hopefully provide some insight.

                  Our linking strategy is quite complex, but I'll give you an overview and you should get the gist of what we aim to achieve with both internal and external.

                  Internal Linking
                  Basically every page will have at least 2 links pointing to it, one from the sitemap and another from an in content link (within an article). The most important pages will also have another link on the navigation menu.

                  External
                  Get links pointing to home page and internal pages. If you have all your links pointing to the home page then it does not look natural if you are building a large authority site.

                  Links from: articles/blogs/forums/2.0/video etc

                  Remember that the anchor text is KEY.

                  HTH
                  Jason
                  {{ DiscussionBoard.errors[139508].message }}
              • Profile picture of the author Greg Cooksley
                Originally Posted by JJ Manning View Post

                Greg

                My partner and I use a hybrid method we have developed and tweaked. We use a one page tiered review page. This page converts extremely well (again think ppc style review pages). We also use conduit style review pages for each product review.

                We have found that we rank very well for 'product name' + review for the individual conduit style page and the tiered page. Several reviews from one of our sites are number 1 (ppc style) and number 2 (conduit style) in google - a nice double whammy.

                I will also add that a nice bit of traffic comes from adding long tail keyword article/information pages, so don't neglect the 'information' type content. Just make sure you provide links to the products you are promoting

                We do spend time building backlinks to as many internal pages as possible, targeting a mixture of mid level, long tail and review type keywords within the anchor text, using a range of backlinking strategies.

                HTH

                JJ

                Hey JJ,

                Thanks for this information....

                I have some questions (may sound stupid but I'll ask anyway):
                * what do you mean by "one page tiered review page"?
                * can you provide an example of a ppc style review pages?
                * Does the individual conduit style page consist of more than one page?
                * Do you have just one domain name for the tiered page and for the conduit page?

                Appreciate your help...

                Regards

                Greg
                {{ DiscussionBoard.errors[140328].message }}
                • Profile picture of the author CodrutTurcanu
                  just wrong answers -- don't know where I've heard that alot, but I agree with the saying... lol

                  Now, if you go with what JJ does, you would get similar results or not.

                  What counts is this:

                  "Just do it" -- don't you love NIKE?
                  {{ DiscussionBoard.errors[140364].message }}
                • Profile picture of the author Greg Cooksley
                  Originally Posted by JJ Manning View Post

                  Hi Greg

                  They are not stupid questions my friend

                  By tiered ppc page I mean one page with our top rated products on it listed in ascending order - Top rated product 1st.

                  The conduit style pages are one page per product - so each product has a page to itself.

                  The site is built around one domain. example - if I had a site focusing on cellulite products I would take the best high search volume keyword I could find - such as cellulite treatment or cellulite reduction or remove cellulite as a domain name.

                  I would call my tiered review page - cellulite treatment reviews or cellulite treament product reviews. With a link on the home page.

                  The title of each product review page would be just that - Name of product + review or name of product + review and customer feedback as Chris Surfrider uses. Each review will have alink on the home page.

                  I would build an article page that provides links to all my articles. Each article would be a keyword search term from wordtracker or google. Example - How to get rid of cellulite, getting rid of cellulite, etc, because people are searching for answers to these queries....

                  Does that help?

                  Cheers

                  JJ
                  Hey JJ,

                  Thanks for your patience....

                  OK - so you have one domain name for the whole cellulite example and that domain name is for your homepage....

                  You then have a number of other pages for the tiered review and for the product review pages....

                  Something like this:

                  www.cellulitetreatmentddd.com
                  www.cellulitetreatmentddd.com/tieredreview
                  www.cellulitetreatmentddd.com/xyzproductreview
                  www.cellulitetreatmentddd.com/abcproductreview
                  www.cellulitetreatmentddd.com/articles

                  Right?

                  Thanks again...

                  Regards

                  Greg
                  {{ DiscussionBoard.errors[141573].message }}
                  • Profile picture of the author Greg Cooksley
                    Originally Posted by JJ Manning View Post

                    That's it Greg.

                    Cheers

                    JJ
                    Finally the penny dropped....too many late nights....lol

                    JJ, we should have a chat sometime....

                    Regards

                    Greg
                    {{ DiscussionBoard.errors[141612].message }}
  • Profile picture of the author Greg Cooksley
    Hey guys,

    Great responses.....

    Ok my mind is definitely made up......one single authority site dedicated to a single niche....

    I will support this by using squidoo and wp blogs as well.

    Anyone have any idea whether it's possible to use Chris' Conduit method to build up an authority site? Or is that best suited for single sites?

    Again, thanks for your responses....

    Regards

    Greg
    {{ DiscussionBoard.errors[138091].message }}
  • Profile picture of the author Paxton
    Get your pages linked internally, select the correct anchor text to link from external pages and put your various products into relevant categories on your site.

    Promote the individual product pages PLUS the category pages. Why not have a blog promoting one of the categories on your site for example. Nobody says you only have to blog about one product / service.

    Nothing really to go wrong with this approach.
    Signature
    Never undersell yourself - SEO is a skill clients are prepared to pay big money for
    {{ DiscussionBoard.errors[140524].message }}
    • Profile picture of the author Greg Cooksley
      Originally Posted by Paxton View Post

      Get your pages linked internally, select the correct anchor text to link from external pages and put your various products into relevant categories on your site.

      Promote the individual product pages PLUS the category pages. Why not have a blog promoting one of the categories on your site for example. Nobody says you only have to blog about one product / service.

      Nothing really to go wrong with this approach.
      Hey Paxton,

      Please explain "select the correct anchor text to link from external pages" a bit further please....

      Regards

      Greg
      {{ DiscussionBoard.errors[140574].message }}
      • Profile picture of the author Paxton
        Greg

        Too many times you see blogs for example, with:

        "for more information click here", where the actual clickable bit is the "here".

        How many people search for "here" and how exactly do you differentiate your "here" from all the other "here".

        If you want to promote "blue widgets" then the above example would read:

        "read on for more information about blue widgets" with the actual clickable bit being the "blue widgets".

        Your clickable bit in the link is the anchor text
        Signature
        Never undersell yourself - SEO is a skill clients are prepared to pay big money for
        {{ DiscussionBoard.errors[140581].message }}
        • Profile picture of the author Greg Cooksley
          Hey Paxton,

          Of course.....duh....I knew that....just got flummoxed expecting it to be something else.....

          Thanks...

          Regards

          Greg
          {{ DiscussionBoard.errors[140642].message }}
  • Profile picture of the author apollion
    What I don´t understand is, that if you make a domain for each product (which is also costly..) and call it "xxxx-review.com", as proposed in many niche-creating-helping ebooks...I think customers aren´t so dump to see it´s all about making profit here..

    I mean it´s just my 2 cents, but I faced the same question a while ago and I decided to make 1 site with differnet products in the same niche.

    This way it helps branding yourself as an expert and your site as a valuable recource, I think.

    Mike
    {{ DiscussionBoard.errors[141421].message }}
  • Profile picture of the author rockgold
    Great advice. I created a home business review site a few months ago aimed at other marketers who were getting scammed by some of these so called "work at home" propostions. Doing the third party sites is an excellent way of getting yourself "out there"
    {{ DiscussionBoard.errors[141456].message }}
  • Profile picture of the author ofir
    Banned
    In my opinion Option #2.

    There are some reasons:
    1.SEO - it will be easier to promote pages then promote sites.
    More pages is good for the Search Bots and for you.

    2.ALL IN ONE - in those modern times , people want to have access to anything and fast.
    So instead of directing members to a different domain - they just click the "Category" link - and there it is.

    3.Management - I think that is more comfortable to manage a one site - one CMS system , one team , one design.

    Hope I helped.
    Ofir.
    {{ DiscussionBoard.errors[141587].message }}
  • Profile picture of the author Giraffe-SEO
    Great to see a fellow South African here Greg. I'm from Jo'burg too but living in London.

    In the process of building a conduit style site myself. Had lots of questions most of which have been answered in this thread. Thanks everyone!

    Got a couple more though.....

    JJ, what is your keyword strategy for this method?

    * How many keywords do you target & promote for: 1) your home page (PPC tiered) and 2) your individual conduit product review pages?
    * For conduit pages do you only target keywords with the product name in them?
    * What are your recommendations or guidelines for choosing high converting keywords?

    Thanks again to JJ and everyone else who contributed. Great info!

    Ant
    Signature

    The Ultimate Triathlon Training Guide
    www.beginner-triathlon-training.com

    {{ DiscussionBoard.errors[142857].message }}
    • Profile picture of the author Greg Cooksley
      Originally Posted by Giraffe-SEO View Post

      Great to see a fellow South African
      here Greg. I'm from Jo'burg too but living in London.

      In the process of building a conduit style site myself. Had lots
      of questions most of which have been answered in this thread.
      Thanks everyone!

      Got a couple more though.....

      JJ, what is your keyword strategy for this method?

      * How many keywords do you target & promote for: 1) your home
      page (PPC tiered) and 2) your individual conduit product review
      pages?
      * For conduit pages do you only target keywords with the product
      name in them?
      * What are your recommendations or guidelines for choosing high
      converting keywords?

      Thanks again to JJ and everyone else who contributed. Great info!

      Ant


      Hey Ant,

      Welcome to the forum....

      Have you emigrated or are you just working in London for a time?

      Yip, the guys on this forum have been very helpful....it's superb!!!

      I'll be watching those answers too....

      Regards

      Greg
      {{ DiscussionBoard.errors[143258].message }}
    • Profile picture of the author Greg Cooksley
      Hey JJ,

      Superb explanation....

      Thanks...

      Regards

      Greg
      {{ DiscussionBoard.errors[143533].message }}
  • Originally Posted by Greg Cooksley View Post

    Hey Warriors,

    I'm in the process of setting up a number of product review sites.

    I have two options:

    1. Set up several individual Review sites each with it's own
    domain name

    OR

    2. Set up one major Review site covering a number of different
    product sections.

    The idea is to build each Review using additional articles and
    further commentary.

    Which is better? Option 1 or 2?

    Will Google treat the single review sites better or worse than
    the one with all the products rolled into one?

    Your insight will be appreciated....

    Regards

    Greg
    Hi Greg, you can use either approaches. I did it both ways and didn't notice any significant difference in traffic.

    I would still recommend no.2 however, because it is cheaper. You can buy a generic domain and then review 100s of products using subdomains.

    For example, you can buy a generic domain like: learnmusic.com

    Then there could be subdomains like:

    learnpiano.learnmusic.com
    learnguitar.learnmusic.com

    Another reason I wouldn't buy domains like productnamereviews.com is that since everyone is using that tactic, ppl would think that you have a biased review. With the option no.2 approach, you can become a distanced reporter and still make money

    Hope it helps

    Arindam
    {{ DiscussionBoard.errors[144113].message }}
    • Profile picture of the author Greg Cooksley
      Hey Arindam,

      Thanks for your reply...

      I agree - a lot of IM'ers are using the productnamereviews.com
      model. I'm currently looking for a good generic domain name...

      Regards

      Greg
      {{ DiscussionBoard.errors[145698].message }}
  • Profile picture of the author Giraffe-SEO
    Hey Greg,

    I emigrated 7 years ago and got a UK passport now but will definitely go back to SA at some stage. Can't take this weather too much longer man!

    Thanks for the great response JJ. Really helpful. Another small question for you....

    Is there a minimum number of searches per day that you won't go below for targeting keywords? e.g. less than 50 p/d

    Anton
    Signature

    The Ultimate Triathlon Training Guide
    www.beginner-triathlon-training.com

    {{ DiscussionBoard.errors[147978].message }}
    • Profile picture of the author Greg Cooksley
      Hey Anton,

      Yip, when you're used to the weather in South Africa, it's rellay
      tough coping with less sunshine overseas....

      Regards

      Greg
      {{ DiscussionBoard.errors[148687].message }}
Avatar of Unregistered

Trending Topics