why would affiliates promote my product instead of promoting the #1 product on CB?

It's hard to say without knowing what the products are, but you could contact some people and offer to do a JV, where you promote their product to your list (as an affiliate) and in return they promote your product.

Also, there may be other reasons why people would promote your product e.g. higher commission, recurring commission or because it fits in better with their niche.

Cheers,
Suzanne

As an affiliate myself the first thing I look for in an InfoProduct is the sales page.

Does it make me want to buy the product?

If the answer is yes then I'll likely consider promoting it.

Garry.

If you have a better sales page, better affiliate tools and a better product or any combination thereof, I think that might be a reason why affiliates would promote you instead.

A better payout wouldn't hurt either I suppose.

Lee

They claim that they have massive conversion rates, but that doesn't
mean that it's true. I've promoted 100s of clickbank products and I've
never found one that has a conversion rate higher than 10%, let alone
20%.. lol


Ho to get affiliates?

It's very easy... Don't wait fo them to join...
contact them directly. Contact bloggers, article marketers,
PPC marketers, heavy forum posters (for their sig) etc...
and show them the benefits of promoting your product.

If you contact plenty, some of them will most likely start
promoting it

PS: Don't forget to provide killer promo tools for them

Probably one of the main reasons is because of the 20% conversions, to start with. If they will lie to you about this, they will lie about other things too. And that is not a way to conduct any business relationship.

There may be a product that can convert at such a rate, but I don't know of any, and I doubt that a publisher would need to put it on Clickbank to get affiliates selling it if they did have a conversion that high.

Sean,

This is a valid question. The thing about Clickbank is, that even though a product may have an extremely high gravity, not every single person will promote that item. I don't promote items that have extremely high gravity, because doing so is like going for a super competitive keyword when ranking. You've got a lot of competition with high gravity items.

Hope this helps.

Thomas

Do a split test between your sales page and the sales page for the #1 product.

If you end up with fewer sales, then fix your sales page.

If you end up with more sales, publish the case study on your affiliate information page with the exact numerical results of your split test and how you performd it.

Conversion rate is the #1 most important factor for affiliates. Show them that they will make more money promoting your product and they will switch from the #1 to yours.

The only reason they are promoting the #1 product to begin with is because Clickbank doesn't publish overall EPC numbers like CJ. So affiliates are forced to use their "gravity" or "popularity" numbers which don't necessarily have much to do with conversion ratio... but they are the best numbers available.

Give them better numbers and they will convert to your religion.

timpears,

Amazon.com routinely converts at 20% or higher.

ProFlowers.com routinely converts at 30%.

Those are "visitor to sale" conversion ratio.

Now you know of two places that routinely convert higher than 20%.

A high conversion rate doesn't mean someone is a liar. It means they are a damn good marketer. Learn from them instead of calling them names.

20% - 30% conversion my ***, a sure sign that the vendor isnt telling the truth.

There is more to CB products than their gravity. One factor (for me) is whether they have pop-ups on the page..how attractive the sales page is..and VERY important how well they support their affiliates with affiliate material.

There are lots of reason someone may choose your product:

1) Offer higher commissions - obviously if your competitors products are offering 75% you can't offer a higher commission, but you can match it.

2) Offer incentives - in addition to the commission, you can offer various incentives for reaching different levels. Example: 10 referral sales gets them a free copy of your product. 25 referral sales they get something else, 50 sales, 100 sales, etc.

3) Offer better marketing tools - instead of the usual banner and text links, provide a whole range of promotional items: solo emails, an autoresponder tutorial series (those promoting you could build their own list while promoting your product), brandable ebook mini-courses for them to give out that promote your main product, reviews for them to customize, content they can use that has in-context links, etc. You're only limited by your imagination.

4) Offer a bonus for significant achievement - a $100 bonus for 50 sales, a $250 bonus for referring 100 sales, for example.

5) Offer a vesting option - after referring 100 sales they get resale rights, for example.

Most affiliate owners do very little to help their affiliate make sales. Make your affiliate program one of the few exceptional ones and you'll get affiliates.

Unlike what some think, not everyone likes clickbank.. Matter fact I know many that do not like clickbank and would not sell anything from clickbank.

I would not worry about trying to compete with clickbank when having your own affiliates and your own affiliate system.

James

In my opinion it's all about finding the right keywords that have traffic but not too much to determine if you should promote the product(of course sales page etc you have to consider). A product where I can dominate a long tailed keyword(with decent payout) and love the copy and product, I don't care what network or what page it is on..You dig

It's a science to win with CPA--follow the formula and you almost win every time

Sean, most warriors who have a weight loss product lack "before and after" examples....you have them which is great visual proof.

Lose the graphical header (depresses response in almost all of my tests) and put some REAL before and afters in its place or right below the headline. I'm confident that will increase response. Get that proof above the fold.

Some very serious affiliate marketers will not promote anything but a private affiliate program.

Click Bank has it's purposes I guess but the only affiliate marketing i do now is through closed , private programs .

Here's the bottom line. Some people promote the highest gravity products because they know they have sold and do sell. Some people promote the lowest gravity products because they figure they have no competition. Some people go in the middle to try and find a "low hanging fruit" product to promote.

The bottom line is not gravity, popularity, conversion rates or this and that. If the affiliate visits your site, it looks nice, you've got excellent sales copy and good customer service, odds are they'll give it a shot. With different people shooting for different gravity levels, you can't control that.

The one thing you can control is making your site attractive to affiliate and to customers. If you do this, I guarantee you you'll attract affiliates.

Hope this helps.

The best thing in my opinion for you is to do a JV. Now this method is a little bit costly but it works. Purchase a Directory of Ezines (DOE) membership and find a non-competing complementary product (use the JV "yes" in the advanced search parameters).

Then view their ezines to determine and verify a good fit. When you find one, contact them and offer an even better deal to both the ezine owner and their subscribers. Let the ezine owner's relationship with their subscribers do the selling for you. Give the ezine owner an advanced copy so that they can pre-sell it. Their interested subscribers will just scroll to the payment button and purchase your product.

Give it a shot, I know it works. I did a similar thing using the DOE a year ago and now I am the affiliate manager for a person that has many successful ClickBank products.

I know that you were asking about how to get more affiliates to promote your product but get a few ezine owners onboard and these heavy hitters can really generate massive sales. I say you go for quality over quantity. After all, more sales and happy customers brought from just a few big affiliates will cause the smaller affiliates to take notice and promote for you as well.

I hope this information helps.

Good luck!

Jay

I usually find that If I have a different angle on a given problem then more affiliates will promote the produtcts.

What makes your website unique from teh #1 site?