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IM Business VS Real Business. Is there any difference? If not then why you...

by Darren Tan
4 replies
Dear Fellow Warriors (Newbies like me especially),

Yes, do you really think there's any difference between an IM business and a real physical business (except that IM is faster, market is bigger, things can be automated w/o employing too many stuff)?

If there isn't a difference then why are you still worrying about what should you do to rank your website, what should you do to build 1000s of backlinks or whether the backlink is dofollow, nofollow or whatever follow, etc...?

Although I'm still a newbie like most, I strongly believe that we should ask ourself:
  • what do we have to offer?
  • if you are promoting an aff program, does the program really work for your potential clients?
  • for each and everything of my articles or videos going out to directories, do they really create value for people's life
  • for each and every blog that I post, are they so good that people who visits, will bookmark it and revisit again and again for latest news, stories or tips.
Do you really think that all the experts like Eben Pagan, Perry Marshall, Ken Mccarthy, and all the experts in the Warrior forum, people who are really making tons of money online are worrying what you are worrying now?

My guess is probably not, they are probably thinking:
  • how can I create such huge value and trust through all the interactions I have with them so that they will literally fight to join my list and bite immediately when I try to sell them another $10000 program and/or a $397/month continuity program.
Of course I'm not trying to say that SEO, article marketing, twitter, facebook, ping, social bookmarking is not important.

But if you first Fall In Love with your clients and start really thinking and doing things for them, the results from all your other efforts will probably double.

Why do you think Alexa Smith, one of our fellow warriors always add a it's not important at the end of her post when she post in threads targeted at techniques (that's my guess though, probably need her to justify).

I definitely hope you have gain some insights (this is probably why I'm not afraid of chasing highly competitive market).

Take care.

Regards,
Darren
#business #difference #real
  • Profile picture of the author mywebwork
    I think that your original thread title is going to raise a lot of eyebrows - many of us who are into IM as a full-time career believe that we do indeed have a REAL business. I noticed that by the time I posted this you had already changed it - the original title compared IM work to "real" work.

    But having said that I do know what you mean. There is a public perception that we don't actually have "real" jobs, that we just "play" on the computer all day.

    I treat my IM work as real work. I have a business plan, a mission statement and milestones that I measure myself against. I have projects and plans and goals. I view CRM (Customer Relationship Management) as a vital part of my work.

    I also try and interact as much as possible with other IM'ers, these are my peers. I enjoy meeting and conferring with them in person and here on the Warrior Forum. This is not what I consider "playing", it's part of the work. It's not good to work in isolation.

    The late night infomercials for "making money while you sleep with no experience necessary" really do our industry an injustice. I'm hoping that in the next decade we can do something to change that perception of our work. It really is work if you take it seriously.

    Bill
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    • Profile picture of the author Darren Tan
      Originally Posted by mywebwork View Post

      I think that your original thread title is going to raise a lot of eyebrows - many of us who are into IM as a full-time career believe that we do indeed have a REAL business. I noticed that by the time I posted this you had already changed it - the original title compared IM work to "real" work.

      But having said that I do know what you mean. There is a public perception that we don't actually have "real" jobs, that we just "play" on the computer all day.

      I treat my IM work as real work. I have a business plan, a mission statement and milestones that I measure myself against. I have projects and plans and goals. I view CRM (Customer Relationship Management) as a vital part of my work.

      I also try and interact as much as possible with other IM'ers, these are my peers. I enjoy meeting and conferring with them in person and here on the Warrior Forum. This is not what I consider "playing", it's part of the work. It's not good to work in isolation.

      The late night infomercials for "making money while you sleep with no experience necessary" really do our industry an injustice. I'm hoping that in the next decade we can do something to change that perception of our work. It really is work if you take it seriously.

      Bill
      Hey Bill, nice to meet you.

      I was just trying to instill some inspiration to Newbies like me because I really find that they are more worried about the technicals then the relationship building.
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  • Profile picture of the author JeffLam
    Hi there investorist!

    I see you are a fellow Singaporean. Welcome!

    Actually I find your post to be something very insightful indeed.

    You aren't talking about whether IM work is or isn't 'real work'.

    You are trying to see if people carrying out their daily IM business treat them or view them similar to a real physical business in the physical world.

    Well, I always believed that business is business: The fundamentals are always the same no matter how long, or where you carry it, or what form.

    Business fundamentals will always hold true, and will probably do so for the next hundred years or more..

    WHAT is the difference though, are minor factors.

    Let's take IM for example(I really hate to use internet marketing, and prefer to say 'online business').

    Your online business is similar to many aspects of the brick and mortar businesses in the real world!

    You have a product/service to sell. You must do your market research. You need your marketing strategies (SEO is part of your marketing strategy!). You have client relationship. You have partners in business (Joint Ventures), customer support/service, etc etc etc.

    The only main differences are what you have listed too: Global wide reach of the world market in your fingertips, a virtual business rather than a physical one (though the lines to the two are blurring more and more each day), and ability for automation (which actually is done in the brick and mortar business too).

    So to answer your question: Yes & No.

    Yes, there is definitely differences between IM business and a 'real business'. The factors are different.

    No. The business fundamentals within the two are still the same.

    And yes, SEO is important to some, depending on what stage of the business you are at, or what your business direction is going, SEO is equivalent to advertising your banners at the bus stops: A marketing strategy.
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    • Profile picture of the author Darren Tan
      Hey Jeff,

      Thanks for the opinion. Just to digress, are you meeting up with fellow Singapore IMers, do we actually have a meetup group of some kind?

      Regards,
      Darren
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