How many do you launch in a month?

On average over the last year I've probably
created about 4 info products per month. The
amount of time I spend on each one is dependant
of how long it takes to start making it profitable.

Sometimes I can create a product, squeeze page
and free bonus offer, e-mail marketing follow up
and the main sales page within a few days due
having templates and systems all in place.

Creating and tweaking the PPC campaigns for each
info product usually takes a 2 days followed by
continuous tweaks every morning.

Hey ant, the traffic through is PPC. The
percentage of sales through affiliates is about
5% which isn't good enough to be honest. I
need to focus on that more.

I've learnt after creating so many info
products that the best way to find out if you
have a winner or not is by just throwing
targeted traffic at your new creation as soon
as possible - I'll spend 50GBP before making
major changes.

I believe in one great product instead of many. Still this method has its own drawbacks. Even big marketers launch maximum of 2 products per months.

My goal for 2010 is to do 2 products per month. I started on this goal in nov, hopefully my hard work pays off here soon......

Not enough. Currently, I'm in preparations to launch my very first information product.

wow.. i think i will stik on affiliate marketing next year cause i think you all still need us ( affiliate ) to help you promote the product, right?

congratulation for all of you, hope you all success with your own product launch.

Andrian

I agree with adrian, I am going to focus on being successful at Aff Marketing for now. I have spent too long chasing my tail, and not focusing on one thing to make it successful.

That many products a month? Wow!

Looks like some people play the game differently

I would say one a month for me. Then I promote as an affiliate to my buyers list.

Interesting though, how do you keep track of that many products?

We created 621 new products in 2009. There is still one day so there might be a couple more created today or tomorrow.

That works out to 51.75 per month. Our business did $7.1 million in 2009 (not counting today or tomorrow, but I doubt we'll do another $100K in the next two days).

It works out to about $11,500 per SKU.

But some companies do that revenue with a single product. Other companies add thousands of SKUs per year with the same revenue.

I suspect that if we took the effort that it took to create 2 skus per day (almost) and put it into improving web-sites or increasing traffic that we would have had about the same results until we got to the extreme ends of the spectrum (creating less than two new products per month or something like that).

My goal for 2010 is to have 4 large products completed. Last year I had 0, so Im working my way up

Andrew,

Most are information products. We have a few skus that are supplements or foods, but I would say that over 95% are information products.

Ideas? Everyone has ideas. They are a dime a dozen. That's the easiest part. Just ask your customers if your team has run out of ideas.

Our "idea" list or "to do" list only grows. It never shrinks. Most people find that they will never get to all fo their ideas in a life-time.

I'm small potatos.

I've heard of several launches for a single information product that did more than I do in a year in a single week.

One of my main competitors does 300 million a year and they are 100% information products with no exceptions.

Small thinking in this business leads to small results.

I don't want to seem disrespectful but when I read this thread and see 5 products/month, 10 , 20 etc... first thing that comes to my mind is "junk".

Maybe its just me but how much value (and I mean VALUE) do you really provide if you roll out products like that?

People trade dollars for that amount of value.

If people willingly and happily give you $591,669.42 per month in return for what you give them, then you have produced $591,669.42 per month in value.

Quantity has no relationship whatsoever with quality or value. You can sell a million pieces of junk or a million high value products. The quantity doesn't have any relationship with the quality at all.

For me, personally, it does...because you can never convince me that 1 of your products provides as much value and help to a customer as a product that has been in the works for several weeks/months, the information in it was put to the test with a small group of prospects, then the product was refined based on those results and then released.

Not to say that your products don't help people or stuff...its just that I consider that by releasing so many of them so fast you can't possibly have the time/resources to test everything out-get feedback-refine-release.

Maybe its just my mindset, but if it works for you fine...I'm not to one to tell you what to do and what not.

I am just focusing to sell atleast 1 product in a month.

Here's a really great tip to help you launch products even faster. Rather than paying big bucks to have some write a sales letter for you or writing one yourself do a video sales letter. Just make a nice short cam video outlining what the members are getting in the package they are purchasing. This has proved to cut down launch time dramatically!

I wouldn't launch multiple products every month.

I want to have a complete and more focused time in one product.
Only this can make me 3x times more... and in that sense I don't
need to worry about 3 sales letter, 3 websites, 3 different types
of customers.

That is just too crazy.

Only launch more than 1 product... if it's multiple frontends for a
backend.

I could be wrong.. but I think it's too much work.. and the money
compensation is not that big.

I'm about to launch my first product in a few days. Very excited for it.

If it goes good, then I will think about launching more. I know it's all about offering value to the visitors. Sometimes a one page report has more value than a 100 page report if you think about it.

Good luck with your product launches. Just keep at it.

I focus on releasing quality products. With that being said, I try to complete at least 2 per month...

How right you are, the first product was very very hard to get off the ground for me. It took me a few months just to get started.

I would say that quality over quantity is the way to go get a small amount of sites making money by matching the product your selling to a laser targeted audience, message to market match before ramping things up

Thing is: as soon as you launch your first one, 10 will follow along. That's just the nature of it.

1 - How to Clean Your Home
2 - Best Products to Clean Your Home
3 - How to Clean Your Home Faster
4 - How to Grab Low Cost Home Cleaners
etc etc

Just keep on selling to previous buyers.

What are SKU's??

A SKU is just a product ID number.

Books have ISBN (International Standard Book Number) numbers or EAN (European something Number) numbers. Retail products have UPC (Universal Product Code) or EAN numbers on the bar codes. Anything sold on Amazon has a ASIN (Amazon Standard ID Number).

The term "SKU" is just a generic way of saying any of the above. If you want to say how many products you have or how many products you created, you could be ambiguous if you said you create 150 books, 400 CDs, 15 bottled supplements.

Those aren't really products. A product might be a home study course that includes 12 CDs and 3 books. Or two bottles of supplements that are to be taken together.

The univerally accepted way of saying how many products you have (in any real business) is by saying how many "SKUs" you have. A SKU is a number. It might be an internal number like Amazon creates with their ASIN. Or if you are a retailer, it might be the number of unique UPC barcoded products you care.

But in the database, a SKU is the unique ID number you use internally to define each product. You can lookup a product description and a price at the minimum in any real business given the SKU.

It probably is important to learn basic business acumen and drop the unique IM terminology if you intend to have a real business. The term "SKU" is the term that all of your vendors will understand. It has an actual definition that is universally accepted.

As I said, we are actually small potatoes.

I know of a single digital download product that did $21 million in 2008. That was only about 15% of their business. The copywriter for that product hangs out here on the Warrior forum and you know them well. They are just private about what they do and where.

Another company I know well has routinely done $200-$300 million per year for several years now. They are discussed here on the Warrior forum routinely.

Another company I know did $1 million in their first day of launching a new product aimed AT only Warrior forum members.

Yet another company with a Warrior at it's head has done multiple 8 figure launches in their first week ($10 million or more per product in that product's first week).

Another business owner I know on the Internet runs a website with 20%-30% conversion ratios and nearly all of their traffic comes from affiliates who are Warrior members does over $100 million per year.

Those are just business that I know have contacts here in the Warrior world. When you get out of the Warrior world, you can see that 99% of online businesses have never even heard of the term "Internet Marketing" and do some really astounding numbers from my perspective.

Turning out a little less than two SKUs a day with a $7million/year business is considered "ma and pa" playing to most of the top 10,000 Alexa businesses. They don't consider it a real business until you hit the $10 million/year mark.

But you can't do that with the mentality of asking "Can I use free blogspot blogs instead of buying my own domain?" or "What is the best form of 'free' traffic?" or "Do Squidoo lenses still work?" or "What are the best article directories?"

And you really do need enough business accumen to at least know what is meant by a SKU. Get out of the forums and start hanging out with some real business men and your local networking meetings. Every city has a group of real businessmen who meet weekly or monthly. Hang out with the business people who have achieved what you want to achieve.

By the way - I was THAT inspired by your post yesterday Ive put it on my desktop as a reminder to THINK BIG.

Every single month... I launch....

Not a damned thing. Haha! I'd like to start making new books every month or something along those lines, but I'm unsure how I'd do it and what information I'd use to make it. Its something I'm definitely looking into.

30 products out there at once, 1 sale a day each, $20 per sale, that would make me at least $600 a day. And that would be absolutely awesome.

SO, Working on it.

-Sean

I am in the process of making my first product as well. I have a partnership with a friend who is writing it while I take care of the marketing but quite frankly it is taking ages ... 2 a month would be a miracle for me.

The product is in the health niche and I wonder what niches all these info products that are being launched are?

It is all IM stuff?

I suppose I could outsource it all but I suppose i am a small fish at the moment and am just scared of returns on investments and so forth.

It's interesting that there is not much mention of affiliates here. I was under the impression that most of these products were launched through clickbank or similar?
It completely changes things for me if that isn't the case, just a case of identifying a niche with enough traffic then getting a copywriter to throw together a quick pdf on a topic of some interest....

Sounds like another area to develop for 2010!

Thanks for the information, certainly given me some food for thought!

Thats an interresting question.

The one that launched 621 products and sell average $13.500/year per product.
Is this done over clickbank or setting up CPA for each product?

Wow, you guys rock,
I thought I was doing well until I read this thread, seems I have a long way to go.
I developed 2 products last year and spent the rest of the time marketing, both are very successful and provide me with an income but you've inspired me, I think I'll try & get 1 out every 2 months (I like to do indepth research).

How much do you average per product per month, if you don't mind me asking?

The one with 621 products average $12.500/year
He typed that in the first post.

All of Wide's facts are wrong. I would encourage you to read my original post if you want to see what I said in my original post. Kristi is a women's name. I don't know where Wide got the idea that I am a "he." Wide isn't very good at quoting figures. The numbers change with each of Wide's quotes. Go to the source to get the real numbers. That is probably good advice with everything in business.

There was a question about affiliate programs. Almost all of the companies I cited use what you call "affiliate programs" in the IM crowd. I'm sure you already know that term isn't used widely among real businesses though. The first widely used referral marketing program was introduced by Amazon. Their term for their program is "associate" rather than "affiliate." Most other businesses just talk about what they are talking about rather than use the catch phrase "affiliate marketing." They use words like "commissions" and "customer referral incentives."

Some of the examples I gave of companies where I have seen their books include companies that get almost all of their prospects from referral marketing. The digital download $21 million revenue in 2008 example I gave is actually a Clickbank product. You probably know it well. It wasn't an IM product, but as I mentioned, the copywriter hangs out here and you know him well.

The company that did $1 million in a single day WAS an IM product that was aimed directly at Warriors. He doesn't hang out here anymore, but you know his name well. Almost 100% of his sales were from affiliates that day. Since he was aiming at the Warrior crowd, he even used the term "affiliate" or "joint venture partner" both of which have a very different meaning among Warriors than you hear in normal business dialog outside the Warrior forum.

Just try to set up a "joint venture" by email with a real company and watch as hillarity ensues. You aren't talking the same language.

As I mentioned in the post, the company that does over $100 million a year gets nearly 100% of their sales from affiliates who are also Warrior forum members. Their product is also not aimed at Warriors or IMers. They sell to the general public. But they use an affiliate program for most of their new sales and those affiliates are typically Warrior members.

My own business gets about 30% of new sales from affiliates. We don't currently use Clickbank, but have in the past and probably will in the future.

There is nothing wrong with affiliate programs. I highly recommend them. There is nothing wrong with Clickbank. Several real businesses use Clickbank successfully (athough it is a tiny, tiny, tiny fraction of Clickbank vendors who are running real businesses that have revenues of $10 million or more per year).

There is something wrong with narrowing your mind so much that you only even understand the Warrior forum definition of "affiliate" and equate that term to being a Clickbank vendor. Real businesses use the vernacular of real businesses. It is a vernacular that is sometimes partially learned while getting your MBA (although I don't have one). Mostly it is learned in the same way you learned the Warrior forum vernacular. You hang out with people who speak it.

There are many Warriors who run real businesses and you can learn a lot from them. There are also a lot of non-Warriors in your community who run real online businesses and you can learn a lot from them. The Warriors who run real businesses usually use the vernacular of real business though instead of the Warrior created vernacular. That is one way you can separate the wheat from the chaff.

Kristi you made a comment in a previous post that Id like to revisit.

You say (regarding product creation)

"...there is still one day so there might be a couple more created today or tomorrow"

Using the word "might" to me, suggests that either you have no control over the actual product creation phase of your business which may be outsourced to an external team of workers, or that you're sourcing your products from another vendor in which case - they dont work directly with you - they just do their own thing and you promote their products.

Am I right in thinking this?

In my experience, when it comes to putting out products, volume isn't the key. The key is to find a profitable market and give them something that they want and has actual value, and then continue to sell to those folks for years to come with follow-up products.

The right product in the right market makes all the difference. Concentrating on too many products can lead you to put out the wrong product (lousy quality) in the right market.

I don't think I can answer your question about "outsourcing" because this is another word that you have redefined in the IM/Warrior crowd.

That word means something very different to most online business owners. Let me try to give definitions to see if I can try to answer it. The definitions pretty much destroy the question itself though.

To the rest of the world, "outsourcing" means one of two things:

1. Having another company do the work instead of having it performed by employees of your company.

2. Having a company in a third world country do the work.

To IMers and especially Warriors, there is no commonly accepted definition of what "outsourcing" even means. But questions like yours seem to go with one fairly common definition among Warriors which is:

1. Not doing the work personally yourself.

That definition is extremely broad and "outsourcing" tends to even include assigning a task to an employee.

In the online business world, the question using that definition doesn't make any sense. If we are talking about an online business, then we are still talking about a business. A business entity is a legal person. The people who interact with that business entity have roles to play. There are employees. The head of the employees is usually called a CEO or the President of the company. That person is employed by the stock holders or the owners of the company indirectly.

Usually the stock holders don't want to give the President or the CEO daily instructions, so they elect a "Board of Directors" which are usually some of the biggest stock holders, but don't have to be. The Board of Directors elects a chairman of the board and they meet at most monthly and at the minimum yearly.

So of course a Director or even the Chairman of the board would not know how many products were created on the last two days of the year until they see the books during a meeting usually at least 30 days after the end of the year and possibly up to 12 months after the end of the year.

Often record keeping wouldn't even tell them that then. They would know the total of the quarter or for the month, but there is no accounting reason to know the daily SKUs created.

Online businesses are compressing all of that at an alarming rate. For me to know our likely totals for the year BEFORE the end of the year shows that model is changing rapidly. We are using the online nature of our business to feed data on a live basis all of the way to the board of directors.

But your question about "outsourcing" doesn't make sense using ANY of the definitions of outsourcing.

My knowledge of how many products are created during the last two days of the year isn't going to change if those products were outsourced to Thailand or created within the United States. That's one defnition of outsourcing.

Another definition is whether it is done by actual employees of my company or if they are done by employees of another company that the task was "outsourced" to. To release a SKU, it has to hit the wires of actual inhouse employees to get into the database (and release is the word we usually use in the online business world, not "launch" as you use in the IM world... the word "launch" means something else).

So whether product creation is outsourced in this way or not doesn't affect whether someone in the company knows how many products are being released on a particular day.

But there is never really a compelling reason for the owner (ie: shareholder), a director, the chairman of the board or even the CEO to know exactly how many SKUs were released on a particular day. Whether SKU creation is outsourced or not has nothing to do with the availability of that information. It is just as available whether product creation is outsourced or not. It just isn't very useful and usually isn't published widely within a business.

So that is why I didn't know and still don't know exactly how many products were created on the last two days of 2009 by my company. It just doesn't matter to me. It isn't because they were outsourced or weren't outsourced by any definition of that word. I also don't know if they were outsourced or not by either definition of the word.

That still leaves one of the weird IM definitions of the word left. That definition of "outsource" has something to do with whether I personally created a product or not.

No. Of course I didn't create a product. I can create a product. I have created products in the past. But that puts me in a very different role in a business than the owner of a business.

And then we aren't talking about what the business did. We are talking about my personal endeavors. As a person in the role of product creation, I probably wouldn't know the exact date that my work was released as a product by the business. Why would they tell me that? They would just pay me for my work according to my employment or contractual relationship with the business. If you outsource something on Elance for instance, would you tell the person when you had released the product that was the final result of their work? Why would you?

I hope that helps you understand why I couldn't possibly answer a question about "outsourcing" using the IM or Warrior forum definition of that word. The problem is that you have that word in your Warrior vernacular, but you haven't yet come to a consensus about what it means.

Using the dictionary definitions of the word or the definitions used by non-Warrior online businesses, that question just doesn't make any sense. A business owner usually wouldn't know how many products were created on a specific day and the lack of that knowledge has absolutely nothing to do with whether the products were outsourced or not.