25 replies
Well, two things....

First! I hate it when I promote a product because the publisher is giving a good cut and seems to have a clean sales page and then drops the % of sales! I had a product that I promoted in the diet niche and a couple of other ones in another niche that were 70-75% cut for the affiliate. I wrote articles and started getting traffic for these guys and started making sales and then the publisher drops the % down to just about nothing. One was down to like 2% or some $#@(* and I made like 43 cents on the sale. I contacted the "author" and he said he had to do it for security reasons to combat internet pirates. (AYE MATEY! ARGH! SWAB YER OWN DECK!)

Second, I hate it when some goombah buys a product and then refunds right away! This might only be me but I notice that it's always Americans! I am American but this is the pattern I have noticed. Aussies, Italians, Brits, Kiwis....all great customers that never seem to refund. Always Americans! Richest country in the world per capita, I believe? Pfft!

Ok..."SHUN the bad energy...gather the good energy...Feel the flow, Happy. Feel it. It's circular. It's like a carousel. ..."
#rant #refunder
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  • Profile picture of the author Lisa Gergets
    I hate serial refunders too.

    Your post did make me laugh tho. LOL
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  • Profile picture of the author KristiDaniels
    I just had an aussie doctor threaten a refund for a $10 subscription because he forgot he had a last name and didn't enter it to access his subscription.

    It's not just Americans. Cheapskate thieves are on all continents. And they really are thieves when they make up stupid excuses to ask for a refund. They are no different than the people who sneak a cockroach into a restaurant and make a big fuss at the end of their meal to get the meal for free. It's just another form of stealing.

    And no, I don't even offer a money-back guarantee. I make an offer and stand behind my offer. They get what they paid for and a lot more. If they ask for a refund, I give it to them and then ban them from ever coming back (just like Gary Halbert).

    I don't need or want customers like that. I don't wait to see if they are a "serial refunder." A one-time refunder is enough for me to know that I would rather they buy from someone else. And I hope they tell their refunder friends not to buy from us either.

    We did 7 figures in 2009 with that policy. I don't plan to change it.
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    • Profile picture of the author Steven Wagenheim
      Interesting...most of my refunders are from 3rd world countries.

      Guess it depends on what you're selling.
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    • Profile picture of the author sbucciarel
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      Originally Posted by KristiDaniels View Post

      If they ask for a refund, I give it to them and then ban them from ever coming back (just like Gary Halbert).

      I don't need or want customers like that. I don't wait to see if they are a "serial refunder." A one-time refunder is enough for me to know that I would rather they buy from someone else. And I hope they tell their refunder friends not to buy from us either.
      Same with me. I don't give refunders a chance to do it more than once. My products are quality and the legitimate customers accuse me of overdelivering.

      DLGuard has a great feature ... banning a customer. That's where refunders go and they can never purchase from me again.
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  • Profile picture of the author WD Mino
    HAHA

    goombah=goomba=Godfather

    Hey this is life deal with it refunds are gonna happen just be courteous and even give them a free gift for their trouble the customer is the most important sales will always come but in the end it is Your name.

    -WD
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  • Profile picture of the author Glenn Leader
    ARRR.. SHIVER ME TIMBERS.

    I tend to find that disproportionate refunders are
    from the Far East..Singapore and Co.

    With all that effort, I'd do two things. First of all,
    I'd send all traffic for a specific set of articles to a
    redirect page. It's therefore no problem to redirect
    to another product if the publisher is a rip off artist.

    Secondly, I'd build a list first. No matter what product
    you promote, building a list should be your primary activity.

    HTH

    Glenn
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  • Profile picture of the author bretski
    Steve - I don't promote a whole lot of IM stuff so I don't know if that makes a difference.

    I know that refunds are just part of the business and I feel better for ranting. At least it was one of the products that I promote that only pays like $11!
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  • Profile picture of the author BIG Mike
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  • Profile picture of the author WD Mino
    ^several months later would be a huge 0 on my part. no way.

    There are a ton of people who do the immediate refund thing but here is a tip.
    if you use paypal as your processor Paypal is not going to refund them anything on a digital product tat is how they protect sellers.

    working for someone else as an affiliate can be a danting task<spelling

    you take a company like clickbank they refund 0 questions asked and the affiliate loses commissions as well as the seller loses the cash but the customer gets to keep the product. that is horse doodoo

    Paydotcom.com has a different policy. try using them to promote products but if it is the seller being a dork. well that is something that happens too but really at that point it is not the customer but the seller you should be ranting about
    -WD
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  • Profile picture of the author Christophe Young
    Funny you mention that. Of the few refunds I gave out, most were to Americans. I only market to the US, Canada, UK, Australia and NZ and a few other countries in Europe. We Americans are too frickin spoiled.

    That sucks that a vendor would lower their affiliate compensation. I actually just raised the price of my product to try and attract more affiliates.
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  • Profile picture of the author matthewd
    That is interesting... Based on the relative customers, my
    worst refunders have been Canada and Australia.
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  • Profile picture of the author Black Hat Cat
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    Originally Posted by bretski View Post

    One was down to like 2% or some $#@(* and I made like 43 cents on the sale. I contacted the "author" and he said he had to do it for security reasons to combat internet pirates.
    Yeah, Imah have to call shenanigans on that one. That makes about as much sense as saying you're going to give your stuff away because your afraid people will steal it. He did it for one reason....to screw his affiliates.
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    • Profile picture of the author bretski
      Originally Posted by Black Hat Cat View Post

      Yeah, Imah have to call shenanigans on that one. That makes about as much sense as saying you're going to give your stuff away because your afraid people will steal it. He did it for one reason....to screw his affiliates.
      Yeah...his price stayed the same. He just lowered the affiliate cut to a couple %. I don't guess I can post the vendor id on here, can I?

      BTW...just got another refund for a weight loss/workout product. Would it be in bad taste to send them an email and tell them that they're a quitter and they'll always be fat and then sign them up for every mailing list from Paula Dean and Betty Crocker?
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  • Profile picture of the author samstephens
    You got me curious - the richest Country in the world per capita seems to be Luxembourg, depending on which website you go off (and what year the stats were taken).

    The US was somewhere around 8 to 10th in the list, again depending on site and year.

    Anyone from Luxembourg in the forum?

    cheers
    Sam
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    • Profile picture of the author TimCastleman
      If you don't offer refunds you don't grant them.

      Seems to work with dentist, doctors, lawyers, etc.

      Something to think about.

      Tim
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      • Profile picture of the author BIG Mike
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        • Profile picture of the author bretski
          Originally Posted by BIG Mike View Post

          That's my approach, but I think the OP is ranting about ClickBank - you don't have a choice with them.
          Yes...Clickbank products that I am an affiliate for. I guess it's just part of the business and part of the "for richer; for poorer" this is part of doing business with CB.

          I do agree that it is a good policy in theory and should help weed out trash products. I was thinking this morning that it would be nice if there was a way to easily disable a product when someone gets a refund... and also I would limit the amount of time for which a refund is available like 7 days or something. I mean, you pretty much know right away if you are going to be happy with a product.

          I don't know if there is a (more?) fair and equitable solution given that we are dealing with human nature and money. I mean, I think that the impersonal nature of the internet makes it very easy for someone to ask for and obtain a refund without having to stand in a line and do a "song and dance" for a human being standing in front of them.

          I guess it is what it is! Time to move on and expend my brainpower on doing something more constructive that is going to help me get out of this hole...

          Thanks for letting me rant all!
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          • Profile picture of the author Christophe Young
            Originally Posted by bretski View Post

            I was thinking this morning that it would be nice if there was a way to easily disable a product when someone gets a refund...
            There is if you sell ebooks using Ebook Pro. When someone asks for a refund, I can simply disable their ebook. Sure, they CAN print it if printing is enabled but it's still a really great tool.
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    • Profile picture of the author Truffle
      Originally Posted by samstephens View Post

      You got me curious - the richest Country in the world per capita seems to be Luxembourg, depending on which website you go off (and what year the stats were taken).

      The US was somewhere around 8 to 10th in the list, again depending on site and year.

      Anyone from Luxembourg in the forum?
      lol no, but I'm right next to it :p

      and you'll always have people who want something for nothing,
      adding conditions to your guarantee is one way to lower refund rates.
      But I think you'll never be able to completely remove refunds, unless ofcourse you've got a list of hard-core fans who crave for every word that you put out.

      I generally don't mind giving them a refund, unless they buy 'n ask for a refund in the same hour/day

      (which is basically stealing in my eyes (unless ofcourse the person in question is a shop-a-holic who can't keep buying stuff and his wife/girlfriend/mom/husband/boyfriend/dad or w/e checks his spending constantly and say "No honey! That's naughty!" lol))

      have a nice day,
      Joeri Bickx
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  • Profile picture of the author Troy_Phillips
    If I am selling a product that goes through a service that gives refunds ... Plain and simple .... Give the refund ... don't look back.

    If the product starts receiving more refunds than I want to deal with... replace the product.. redirect traffic to the new product .

    For your own stuff.

    If you state no questions ask refunds ... don't ask any questions just do it .

    If you state no refunds use pay pal.

    Pay Pal doesn't force refunds on digital products .

    What if your product or service is not digital ?

    Make it that way .

    Put your download page on a password protected page on site .

    Make a pdf with the password information and log in url in it .

    State in the download now text ... download your personal login information now .

    They just paid for the download information which is delivered digitally.
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  • Profile picture of the author detoxqueen
    There are two sides to every story. I've both gotten bitten (the last one was an almost $200 loss for me over two months after the sale which was a network marketing how-to product--long enough to study the entire course 3 times over!) and I've also requested refunds when a product really didn't deliver or if I had the same info and it was nothing new.

    Digital products are expensive compared to books or CD's you buy in the store and since the customer really doesn't know exactly what they're getting ("secrets", "hidden information", "nowhere else", blah, blah, blah), they are going on trust alone.

    When you walk into a book store you can pick up the book, look at the table of contents, read for a bit and see if you really want it. If you do you pay and you keep it. If you don't, you put it back and choose a new one. Online that's not possible (except for Amazon which allows some books to be looked into).

    For a country with high living standards there's a ton of very dirt-poor Americans. Many are not trained how to budget (like Europeans) and live on credit. They literally don't know any different. If they can't pay their rent they will look for things to return. It's not morally right but that's just the culture.

    I lived in Europe for ten years and returning anything is a big hassle--that is if a shop will even do a return! I'm just guessing that your low rate of returns from Europeans is simply because they don't understand that they can get their money back. The thought likely never occurred to them.

    Are you in the online marketing niche? There's a lot of junk out there and people are fed up with the hype and recycled products. I've learned my lesson to not buy the stuff but others are still on the path and don't know how to decipher it all.
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  • Profile picture of the author TimCastleman
    I had a guy sign up as an affiliate, then he buys the product and when he doesn't get the commission for his purchase he wants a refund. Also says my product has little content on Internet Marketing.

    Good thing since I do OFFLINE marketing. Gave him his refund, deleted his account and decided that as of 1/1/10 NO MORE REFUNDS. I don't care if it cost me every JV partner out there - no refunds.

    Tim
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  • Profile picture of the author tomee123
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    • Profile picture of the author Troy_Phillips
      Originally Posted by tomee123 View Post

      Thanks ....
      To who and for what?
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  • Profile picture of the author Sylvia Meier
    I think the PP were correct on the publisher, he wanted to build an army of affiliates providing him traffic and then cut the commission so he gets more. I mean how many peeps don't keep an eye on the exact amount being recieved or don't check on a regular basis, he may have gotten massive sales in the period between doing it and the affiliate noticing, which is scummy. He's killing his long term profits, by going after the short term gains.

    Sylvia
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