Why is Internet marketing recession-proof?

by easysleazy 19 replies
Or is it wrong to assume that?
#main internet marketing discussion forum #internet #marketing #recessionproof
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  • Profile picture of the author CDawson
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    well, without the internet the world would be in recession right? In that case there will always be internet so there was always be a way to market online That is my opinion!
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  • Profile picture of the author Loren Woirhaye
    No market is recession-proof. In a recession however
    many people are spending proportionately more money
    on necessities - less on entertainments.

    In recessions lots of people lose jobs so they search for
    education in new areas in order to make money... so
    selling money-making information and training can be
    profitable in a recession as well.
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    • Profile picture of the author Daniel E Taylor
      Originally Posted by malibumentor View Post

      No market is recession-proof. In a recession however
      many people are spending proportionately more money
      on necessities - less on entertainments.

      In recessions lots of people lose jobs so they search for
      education in new areas in order to make money... so
      selling money-making information and training can be
      profitable in a recession as well.
      WRONG.

      Is every country in the world in a recession?

      Seems like they are doing just fine in hong kong and most
      parts of Europe.

      Internet marketing isn't limited to the "united states" so
      thats why it is recession proof.

      There are still Millions upon millions of people around theworld
      who are doing fine economically.

      Even if you were just talking about the united states the only
      people who really get hit hard are the bottom percentage of americans.

      There are still millions of people who don't have to worry about spending
      an extra $20 at the pump.. Last I checked movies are still making millions
      and millions of dollars on opening weekend.

      and Disney land is still $100 a ticket.

      I'll worry when people stop buying porn. It still seems
      to be a billion dollar industry.

      So if people can spend money on porn, I'll go out on a
      limb and say they can spend money on information that
      is actually adding value to their lives in some form or another.

      Stop making excuses and go make money.

      Daniel
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      • Profile picture of the author Loren Woirhaye
        Originally Posted by Daniel E Taylor View Post

        WRONG.

        Is every country in the world in a recession?

        Seems like they are doing just fine in hong kong and most
        parts of Europe.
        I wonder Why I keep reading that Europeans aren't buying
        designer clothes right now?

        You would think that the wealthy are the big spenders in
        conspicuous consumption areas... not so. It is
        apparently upwaredly mobile Europeans with good jobs and
        credit who are tightening their belts.

        If your business serves the truly wealthy their spending habits
        will be slow to change because they are both least
        affected and last affected.

        I wouldn't say that many businesses cannot adapt to a
        recession. Good for you Daniel, if your business is unaffected.
        That is not the case for many marketers.
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  • Profile picture of the author Mike Montgomery
    It's not recession proof, every market will feel it now matter how
    big or small when the economy is doing poorly.

    However it should be noted that we're not currently in a recession.

    Not saying you were saying that but just pointing it out.

    mx
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  • Profile picture of the author Sami
    It is not recession prrof by any means.

    It is a fact that a tiny and insignificant number of people working online get their income from the net. The rest have day jobs. If/when that income gets squeezed their online spend does too.

    Sure if they really want something, they'll buy it, while they still have jobs or feel safe in their current job ... but who feels totally safe in the current climate!

    But even then their spending slows down, coz they can do without "that new zillion hot prospects in 24 hours while undergoing open heart surgery list building secret for just $7" but they can't do without gas or food.

    The beautiful thing about the net that cushions the blow for online businesses is this:

    The recession is rarely everywhere with the same intensity, even if it is worldwide. And it rarely happens everywhere at the same time.

    So the better marketers try to reach new markets that perhaps they had intended ... but until the recession the going was too good for them to look elsewhere. They already have most of the components in place, so the adjustment is not too big a jump.

    Additionally, the net is going to go on growing until every single human being is plugged in. That shear influx of your prospects means your market is growing in some part of the world even in bad times. That is something few other ways of doing business can do for you.

    And of course with the Internet locating and reaching those newcomers is easier than ever.

    Finally, given the low cost and the potential income benefits of the net mean that, even in bad times many people rush to the net either for cheap entertainment or to supplement their dwindling incomes.

    Given the low start up costs, they do get their wallets out for you.

    Sami
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  • This is the type of argument that could go on for days, but ultimately I look it at like this, and this is from a young, sensible guys point of view:

    How people react and respond to what they read and hear can be completely different from how people react and respond to what is actually going on.

    Even if the current issues don't directly affect you, it's easy to want to pinch pennies when you hear "$600 billion bail out plan" and "another giant company crashes" fifty times a day.

    My sales in all of my niches haven't been affected so far.
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    Money isn't real, George. It doesn't matter. It only seems like it does.

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  • Profile picture of the author Chris Lockwood
    Re: the original question, are you asking whether marketing things on the Internet is recession-proof, or whether selling "how to market online" products is recession-proof?

    Big difference there.
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  • Profile picture of the author Sami
    I'm with both Malibu and Christopher...

    as a European - if you class Britts that way (another big argument in itself ), I can tell you Europe IS on the verge of a serious recession. The UK is already there in every sense but name. France is tipped as being next. Spain is already there well and truly.

    The Asian economies have not suffered yet coz they don't live on credit as much as we do. BUT, who buys their goods? We do.

    As I said in the earlier post (ummm novel), the recession moves to different parts of the world at different times. Regions have different economic cycles and they too will feel the pinch.

    It was said a long time ago: "when the US sneezes, the rest of the world catches a cold" - a cold would be very welcome but this time it's serious flu, unfortunately.

    Sami
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  • Profile picture of the author Chris Lockwood
    Originally Posted by Tom Borowski View Post

    Another thing I don't really believe is that people will be spending less money on entertainment in a recession. Many might not be able to spend as much as before, but I think entertainment has its place in any economy.
    During the Great Depression of the 1930s, the movie industry did well, because people went to the movies to escape their problems.
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    • Profile picture of the author Chri5123
      I don't think that any market is recession proof however the internet allows you to tap into ANY market so you have far more chance of making money!
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  • A market is a market, the internet (generally) is just another medium to tap into said market.

    Often people forget that internet marketing is finding markets to sell goods too, not just selling stuff on the internet. Too often it seems we get caught up in everything but the actual "market" itself.
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    Money isn't real, George. It doesn't matter. It only seems like it does.

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  • Profile picture of the author rickydd3
    It may not be recession proof per say but when people lose there jobs in a recession most people have the internet and work at home is becoming more popular even with all the scams people are going to try and get there new and alot of income from the internet. That is where internet marketing comes in and becomes almost recession "proof"
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  • Profile picture of the author Andres
    IM is not recession-proof by any means. It will depend on the product.

    I fell that folks are going to look for ways to make money on the side to offset any troubles they may experience especially with a down economy.

    I'm a perfect example - early this year I dove into IM again marketing 3 sites 1) Dating 2) Weight loss and 3) Currency trading.

    Why? Because people still want to find love, look good and make money.

    I went out and bought (what I think is the best course on IM) to make it happen. Solely on idea of making extra money on the side and then going full time.

    It just depends on the niche.
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    • Profile picture of the author Shannon Herod
      I believe the Internet realm is a bit recession proof. Fortunately for us this is a world market. And like others have said before me, not everyone is in a recession. But, I would also argue that the vast majority of online spending is in countries where there is a recession.

      But, I do not believe that we will be affected dramatically. Now, if you're first starting out it maybe a bit tougher to get going. But all in all I am hoping we will not fill it that bad.

      I'm actually doing some testing on different markets right now, so hopefully I can find new countries and regions to focus my efforts on to ease the blow.

      Shannon
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  • Profile picture of the author Frank Donovan
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    • Profile picture of the author Kevin Riley
      Good timing this post.

      I'm just uploading a series of videos for my new sales page, and the first one is about my recession-proof business. Here in Osaka, the economy has been in a terrible slump for the last year. Big real estate companies collapsed and pulled down a lot of other companies.

      While all around me are struggling, my business is growing -- because it's not tied to any local economy. Beauty of Internet: It's global!
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      Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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  • Profile picture of the author drkellogs
    It depends on what market you are in. Some will feel it more than others.

    But having an online business with various sources of income can help you take a hit.
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