Why is Internet marketing recession-proof?

well, without the internet the world would be in recession right? In that case there will always be internet so there was always be a way to market online That is my opinion!

No market is recession-proof. In a recession however
many people are spending proportionately more money
on necessities - less on entertainments.

In recessions lots of people lose jobs so they search for
education in new areas in order to make money... so
selling money-making information and training can be
profitable in a recession as well.

It's not recession proof, every market will feel it now matter how
big or small when the economy is doing poorly.

However it should be noted that we're not currently in a recession.

Not saying you were saying that but just pointing it out.

mx

It is not recession prrof by any means.

It is a fact that a tiny and insignificant number of people working online get their income from the net. The rest have day jobs. If/when that income gets squeezed their online spend does too.

Sure if they really want something, they'll buy it, while they still have jobs or feel safe in their current job ... but who feels totally safe in the current climate!

But even then their spending slows down, coz they can do without "that new zillion hot prospects in 24 hours while undergoing open heart surgery list building secret for just $7" but they can't do without gas or food.

The beautiful thing about the net that cushions the blow for online businesses is this:

The recession is rarely everywhere with the same intensity, even if it is worldwide. And it rarely happens everywhere at the same time.

So the better marketers try to reach new markets that perhaps they had intended ... but until the recession the going was too good for them to look elsewhere. They already have most of the components in place, so the adjustment is not too big a jump.

Additionally, the net is going to go on growing until every single human being is plugged in. That shear influx of your prospects means your market is growing in some part of the world even in bad times. That is something few other ways of doing business can do for you.

And of course with the Internet locating and reaching those newcomers is easier than ever.

Finally, given the low cost and the potential income benefits of the net mean that, even in bad times many people rush to the net either for cheap entertainment or to supplement their dwindling incomes.

Given the low start up costs, they do get their wallets out for you.

Sami

This is the type of argument that could go on for days, but ultimately I look it at like this, and this is from a young, sensible guys point of view:

How people react and respond to what they read and hear can be completely different from how people react and respond to what is actually going on.

Even if the current issues don't directly affect you, it's easy to want to pinch pennies when you hear "$600 billion bail out plan" and "another giant company crashes" fifty times a day.

My sales in all of my niches haven't been affected so far.

Re: the original question, are you asking whether marketing things on the Internet is recession-proof, or whether selling "how to market online" products is recession-proof?

Big difference there.

I'm with both Malibu and Christopher...

as a European - if you class Britts that way (another big argument in itself ), I can tell you Europe IS on the verge of a serious recession. The UK is already there in every sense but name. France is tipped as being next. Spain is already there well and truly.

The Asian economies have not suffered yet coz they don't live on credit as much as we do. BUT, who buys their goods? We do.

As I said in the earlier post (ummm novel), the recession moves to different parts of the world at different times. Regions have different economic cycles and they too will feel the pinch.

It was said a long time ago: "when the US sneezes, the rest of the world catches a cold" - a cold would be very welcome but this time it's serious flu, unfortunately.

Sami

During the Great Depression of the 1930s, the movie industry did well, because people went to the movies to escape their problems.

A market is a market, the internet (generally) is just another medium to tap into said market.

Often people forget that internet marketing is finding markets to sell goods too, not just selling stuff on the internet. Too often it seems we get caught up in everything but the actual "market" itself.

It may not be recession proof per say but when people lose there jobs in a recession most people have the internet and work at home is becoming more popular even with all the scams people are going to try and get there new and alot of income from the internet. That is where internet marketing comes in and becomes almost recession "proof"

IM is not recession-proof by any means. It will depend on the product.

I fell that folks are going to look for ways to make money on the side to offset any troubles they may experience especially with a down economy.

I'm a perfect example - early this year I dove into IM again marketing 3 sites 1) Dating 2) Weight loss and 3) Currency trading.

Why? Because people still want to find love, look good and make money.

I went out and bought (what I think is the best course on IM) to make it happen. Solely on idea of making extra money on the side and then going full time.

It just depends on the niche.

It depends on what market you are in. Some will feel it more than others.

But having an online business with various sources of income can help you take a hit.