Product Launch Formula vs Sales Letter - Conversion Rate?

Answer: there is no average conversion figure between the two. Nor is there an average conversion figure within each of them individually.

I've had sales pages convert at 36%... and I've had sales pages convert at less than .05%

I've been involved with launches that converted at over 20% and ones that converted less than 2%.

In my experience, the two main factors that affect sales conversions (no matter the deliver method) are as follows:

Message-to-Market Match: Simply put, does the message and purpose of the product MATCH the wants, needs and conversations of the market. The closer the message-to-market match, the higher the sales conversions.

Value Proposition: Does the value the product delivers in solving their problems FAR outweigh the dollar value the customer is paying? The higher the value proposition, the higher the sales conversions.

(Note the difference between perceived value proposition and actual value proposition. One happens on the marketing side, the other on the delivery side. BOTH need to be high for great sales conversions to happen and stick.)

You can choose any delivery method you want (sales page, full-blown product launch, etc.) AND screw a lot of it up... but if you get the above two things right you will still covert far better than the averager IM'er.

Dat dair is a promise.

Ken

I think you are looking at this the wrong way. Using the product launch method will almost always give you a better conversion rate on your sales page when compared to PPC, social media, and other traffic. A good comparison is making cold calls and then sales calls to someone you have a relationship with(like previous customers). The sale is much easier when you already have a foot in the door or when the potential buyer knows you or your product/service.

The objective of a Product Launch is to build a relationship, identify and overcome the objections, and get the visitor as hot as possible for purchase. You will find that when you use this process, the folks who have been pre-sold through the pre-launch process are just scrolling down the sales letter to hit the purchase button. They may read it, they may not. The point is that most have already made their purchase decision before visiting because of what they read/saw in the launch process.

If you would like more info on Product Launches, PM me.