List Building 101...

by mikecowles 9 replies
Hi Everyone,

I am in the process of building a list and have been getting some great results. I wanted to share what I've been doing as well as hear what's been working for you. I'll keep posting my techniques as long as there is enough input from other readers to justify the information I am putting out. =)

Here's the first twelve things I did. (Starting with no list, no products and minimal budget.)

1. I went to a few marketers I respected and asked for a free copy of their software to promote to potential customer. This started a relationship for future JVs and gave me a product to promote AND gave me valuable information to learn from.

2. I joined several newsletters on list building and affiliate marketing.

3. I started relationships with the authors by sending them sincere comments and/or questions about their newsletters so that A. I could learn and B. They would know who I am for the future...

4. I read, listened to and studied everything in the material! (Very important).

5. I looked at the niche I wanted to be in "Affiliate Marketing" and looked for a problem to fix. In this case, it was building a list while promoting an affiliate product. The problem was if you were presenting your affiliate product to a person not on your list, then it was usually with an ad (like google adwords), article marketing or a review site. All of these send a potential client to an affiliate site where one of two things can happen.

A. You make a sale and never hear from them again
B. You don't make a sale and never hear from them again

Either way, you're sending (hopefully) hundreds of people to a sales page without building your list.

6. I created a solution to the problem. I hired a programmer on scriptlance (ScriptLance.com Custom Freelance Programming. Outsource web projects to programmers and designers.) and paid him to create a script that would cloak an affiliate link and allow me to show my own opt in form on their site as a pop up, plus show an exit pop up for a different product or one time offer.

7. I spent several months working on it while talking to the people I had buildt relationships with, asking if they'd like to sell it to their list and keep 100% of the profit.

8. I put up an affiliate program giving 75% of the profit to my affiliates to entice more people to purchase AND promote my new software.

9. I put a wso on the warriors forum (Warrior Special Offers Forum) with the following offer:

Day one, my software is free
Day two, it's $7
Day three, it's $17
Day four, it's $27 and so on for ten days.

I also made it clear that I will be selling the software for $97-$147 when the promo was done.

10. I got my programmer started on an updated version of the product with some great improvements, like different pop up options, auto uploading the new pages, showing the url you want in the status bar, etc...

11. I created a pop up on the affiliate page for updates to the product mentioning that they were in the works.

12. I signed up for a seminar in Atlanta with Keith Wellman and Gary Ambrose to meet and JV with other IMers and pass on my software in the same way with them.

I'll be posting my results within the next few weeks (after the seminar and jv partners promote my software) to give you the most accurate info.

In the meantime, please let me know your thoughts!

Talk to you soon.
#main internet marketing discussion forum #101 #building #list
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  • Profile picture of the author mikecowles
    Today is the last day of the wso. I've made over $500 and had 38 subscribers join my list in less than a week. Not great, but not bad either. The real excitement should start once my JV partners start promoting the product to their lists and since I ran this wso, I have a better gauge of the price point people are willing to spend on the software.

    More updates coming. =)
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  • Profile picture of the author lpezzini
    sound interesting
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  • Profile picture of the author mikecowles
    Hi Everyone.

    It's been awhile since I've logged into WF, but I am still working on my list building. I have ran into some great results and some great delays. (Sounds a lot like life!)

    First, I went to a conference on internet marketing in Atlanta held by Keith Wellman and Gary Ambrose. I went with a couple of basic intentions...

    First was to JV with some of the big boys and possibly some of the middle of the road guys (and gals). Second was to get some interview appointments. Before going, I bought about several domains Joint Ventures Interviews, www.secretaffiliateinterviews.com, viralmarketinginterviews.com and listbuildinginterviews.com with this strategy in mind...

    I would get as many "leaders" to do an interview with me. I would then guide the interview into two main sections, the first half would be about joint venture techniques and the second half would be about affiliate marketing. Then I would take the interview and cut it in half, and edit in the intro/exit, add the intro and exit music and I have two related products for an upsell to each other!

    At the conference, everyone agreed to do an interview with minimal persuasion, but after coming home, I found that most of the people that agreed were next to impossible to get in touch with! Argh!

    Sigh, so I have had some of them be true to their words (or simply more in control of their schedule) and am continuing to pursue the others in a professional, yet determined way.

    I'll update you as I go.

    ***

    What do you think so far? I noticed about 100 people viewed this post, but only one responded. (Btw, thank you lpezzini!)

    Let me know your thoughts, okay? =)

    -Mike.
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  • Profile picture of the author mikecowles
    Hi Everyone.

    It's been awhile since I've logged into WF, but I am still working on my list building. I have ran into some great results and some great delays. (Sounds a lot like life!)

    First, I went to a conference on internet marketing in Atlanta held by Keith Wellman and Gary Ambrose. I went with a couple of basic intentions...

    First was to JV with some of the big boys and possibly some of the middle of the road guys (and gals). Second was to get some interview appointments. Before going, I bought about several domains Joint Ventures Interviews, www.secretaffiliateinterviews.com, www.viralmarketinginterviews.com and www.listbuildinginterviews.com with this strategy in mind...

    I would get as many "leaders" to do an interview with me. I would then guide the interview into two main sections, the first half would be about joint venture techniques and the second half would be about affiliate marketing. Then I would take the interview and cut it in half, and edit in the intro/exit, add the intro and exit music and I have two related products for an upsell to each other!

    At the conference, everyone agreed to do an interview with minimal persuasion, but after coming home, I found that most of the people that agreed were next to impossible to get in touch with! Argh!

    Sigh, so I have had some of them be true to their words (or simply more in control of their schedule) and am continuing to pursue the others in a professional, yet determined way.

    I'll update you as I go.

    ***

    What do you think so far? I noticed about 100 people viewed this post, but only one responded. (Btw, thank you lpezzini!)

    Let me know your thoughts, okay? =)

    -Mike.
    Signature
    Get Epic Software, Web Design & Coaching at www.epicmarketer.com.
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  • Profile picture of the author dvduval
    Ah, too bad I didn't know about the Atlanta conference.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author Tenzo
    Sounds like a great plan. I missed your WSO, but your software sounds useful. How does it work on a salespage that already has a pop up from the vendor?

    Looking forward to the interviews as well.

    Regards,
    Kevin
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    • Profile picture of the author mikecowles
      Hi Kevin,

      Thanks for the kudos.

      The software does three things, which you can customize. One is pretty obvious, that it cloaks your link. You can have www.yourdomain.com/link.html or www.yourdomain.com/link (I recommend option #2. It's easier to spell, remember and looks less like an affiliate link). The second thing it does is the first pop up. You can have images, audio or even video... or if the site you're promoting has a pop up, you can change the delay of the pop up to whatever you want. 10 seconds, thirty seconds, two minutes, etc. Or you can opt to not have the first pop up.

      The third thing is you can add an exit popup the automatically forwards them to whatever site you'd like. If the affiliate program has an exit offer/pop up, you can opt to not have the exit pop up as well. =)

      I know you missed the wso, but you're actually in luck because I'm doing some conversion stats for some JV partners with ppc and starting at the lowest price ($37) first. Everyone I've talked to said it should sell between $50 and $100, but it's my job to test and tweak to see the best price, so I'm starting at $37 and working my way up after a certain number of clicks.

      If you want to grab it at that price, which is actually lower than some of the wso prices (it went up every day by $10) you can head to Affiliate Link Magic- The Most Powerful Cloaking Software On The Planet!

      I'll be putting the links to the interviews on here as well. I just did one with Jason Pearson from Online Traffic Formula. He's a multi-millionaire that normally charges $2000 per hour for consulting! =)

      You can get a free CD of his at http://www.freetoolsandtips.com/jpcd and see Affiliate Link Magic in action!

      Talk to you soon.
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  • Profile picture of the author tommygadget
    Yes, the software sounds interesting, too bad about the wso.

    TomG.
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