The Money Is In The List - How Much Money?

Well, and keep in mind I'm just starting to build a list so I'm just repeating what I've heard, you should average $1 per month per person you have on your list.

I would consider 1/100 buys your product a successful and valuable list.. say the product is worth $50, and you advertise once a month, that will give you 50 cents worth for each entry on that list

For me personally, I don't look at things from the standpoint of "each subscriber is worth X" to me. As you say, a whole bunch of factors go into it. The biggest of which are:

1) How are they finding you?

Everyone always wants to talk about list quantity. Quantity is nice, but I'd much rather have quality. I once made over $12,600 from a list of just 86 people. Granted, I was selling a $395 product and not a measly $27 e-book (which is another lesson in and of itself).

My point is to think both in terms of quantity *and* quality. Very important.

2) Are you constantly feeding them?

It's one thing to have a list of subscribers. It's entirely another thing to have a list of responsive subscribers. Subscribers who eagerly open just about everything you send them. If I know I've built a list of responsive subscribers, "dollar value per subscriber" becomes a non-issue to me since I know I can monetize the poop out them simply by offering and recommending stuff I know will be of tremendous value to them.

2) Are you going DEEP?

This comes back to the issue I mentioned earlier of *what* you're selling them (e.g. cheap e-books vs. more expensive products). Ain't nothing wrong with selling e-books. BUT consider that people don't want their problems solved half-way... they want their problems solved all the way.

So instead of serving the customer at a surface level with only cheaper products, go deep for them and build products that FULLY solve their problems (a complete online or physical course, a coaching program, a done-for-them program, etc.).

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Do all this stuff and you'll *never* have to worry about calculating "dollar value per subscriber" (unless you're a numbers geek and just want to for fun, god forbid ).

Ken

Ah the proverbial typical niche.

Where do people come up with this stuff.

What you can do and what someone else can do with a list are mutually exclusive.

Your relationship with your list is priceless! If you keep that mindset you will always make clear precise decisions on how to approach them and treat them. Just remember to continue to give them REAL VALUE constantly. It might cost you more upfront to keep your quality at a high level but the back end conversions increase. More importantly your branding yourself as the authority for your niche-which means you can charge more for products or services. Your list will not only pay that price but respect you that much more and adds value to the product or service.

Haven't really worked it out but I'd say around $1.60 per subscriber per month. Will definately say that my list is made up from traffic that varies in quality.

Orginal opt-in rates were around the 60% mark and has dropped to 40% which I think is partially due to traffic sources I've been chasing.... which may well mean that the subscriber isn't as responsive and my earning per subscriber goes down.

We'll see ....

Does anyone have any examples of landing pages that are converting well for them in terms of building out their lists?

I've found that fairly simple landing pages are quite effective. People don't want to read a ten minute sales page anymore. Maybe a thirty second video would be your best approach, but always, always offer them a decent freebie.

Also always think of what benefits your subscribers and not what's best for you. You'll reap huge rewards from a list you can build a relationship with. It will pay you well in the long run, but again, what is best for them, not you.