Squeeze Page Or Opt In Form For A Blog?

by southbaybones 36 replies
Hi,

When getting visitors to sign up for your list where you offer a free report, do you create a squeeze page on your blog or do you have an opt-in box with a headline and description on the top fold of your page?

Which is better?

Thanks,

South Bay Bones
#main internet marketing discussion forum #blog #form #opt #page #squeeze
Avatar of Unregistered
  • Profile picture of the author Sami
    Hey South Bay

    How are you doing?

    Both depending on traffic. For your blog readers the optin form defintely. The more clicks you expect the fewer results you get.

    For traffic that bring to your site to grab the offer, use a squeeze page. Reason: you do not want ANY distractions from your objective of getting the opt-in.

    Catch you later
    Sami
    Signature
    >>>> Free Webinars & Meetings - No Ads, No Limits <<<<
    Super Fast, Super Simple Entry Click Here BuzMe.in
    {{ DiscussionBoard.errors[140136].message }}
    • Profile picture of the author MADMONEY
      Originally Posted by Sami View Post

      For traffic that bring to your site to grab the offer, use a squeeze page. Reason: you do not want ANY distractions from your objective of getting the opt-in.Catch you later
      Sami
      Or you can use something in the middle. You can use a lighthouse, if you're using aweber, it is available from them for free. I would suggest you try a split test to see the difference between an opt in and a lighthouse.

      In some cases the lighthouse, on a blog produces better results than a pop up or opt in.


      Mad Money
      {{ DiscussionBoard.errors[140774].message }}
    • Profile picture of the author sabatek
      A squeeze page is perfect for paid traffic. You still need both though.
      Signature
      Here's The #1 Way To Earn Money As An Author - And I'll Prove It To You!
      {{ DiscussionBoard.errors[7910194].message }}
  • Profile picture of the author MoBuck$
    Agree with Sami - couldn't have put it any simpler...
    Signature

    {{ DiscussionBoard.errors[140142].message }}
  • Profile picture of the author southbaybones
    Hi Sami,

    Doing well.

    Have gone through and picked out 5 PLR articles and am in the process of putting together a free report. Won't be long before I'm up and going.

    Thanks for your very helpful info.

    BTW, signed up for your next webinar in October.

    Take care,

    Christian
    {{ DiscussionBoard.errors[140164].message }}
  • Profile picture of the author abelacts
    Agreed with Sami. For the squeeze page, I will create a static HTML page (not a blog page but standalone page created by HTML editor) for maximum conversion and it's more flexible to change for testing purposes.
    {{ DiscussionBoard.errors[140282].message }}
    • Profile picture of the author eudaemonia
      That's really cool.
      {{ DiscussionBoard.errors[140375].message }}
      • Profile picture of the author CodrutTurcanu
        A squeeze page is meant to have one action - get the lead.

        If you implement such a page within a blog, is not a squeeze page anymore since it's a lot of distraction happening on there.

        I prefer to have an eCover or something that direct blog readers to the actual on-site squeeze page.

        The build-in form also do wonders.

        I'm having 10% conversions on that, and 35% on landing pages -- this really depends on the blog niche and target audience.
        {{ DiscussionBoard.errors[140458].message }}
        • Profile picture of the author grumpyjacksa
          do both

          for traffic generated for the report, use the squeeze page. but have it on the blog for casual visitors as well.

          Yaro does it. it works.
          Signature
          Ex-ghostwriter now writing exclusive PLR ebooks - Limited PLR Club
          {{ DiscussionBoard.errors[140643].message }}
  • Profile picture of the author Joseph Robinson
    I prefer an opt in form personally, it has converted better than a standalone squeeze page has. Sometimes subtlety can be helpful but always test because nothing is a one-size-fits-all kind of deal.
    {{ DiscussionBoard.errors[6483624].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by southbaybones View Post

    When getting visitors to sign up for your list where you offer a free report, do you create a squeeze page on your blog or do you have an opt-in box with a headline and description on the top fold of your page?
    I always have the opt-in box with a headline and description, on the top part of my landing page.

    I did a lot of split-testing of this, over a 6-month period (in 4 entirely unrelated niches), and as a result of all that, I don't use squeeze pages any more. That's not necessarily to say that you shouldn't, though - it was just what worked better for me, in my business, with my traffic demographics.

    It's an interesting subject - if that sort of subject interests you! My suspicion is that people who haven't reliably tested it for themselves generally prefer squeeze pages, and some of them even seem eager to announce to all the world that "squeeze pages are always better", though I know just from my own testing that that isn't true.

    Tip: "interpret cautiously" if people just tell you flatly that a squeeze page is the best way to go - there will be some (there always are) but they're usually people who haven't done extended split-testing. :p
    {{ DiscussionBoard.errors[6483651].message }}
    • Originally Posted by Alexa Smith View Post

      My suspicion is that people who haven't reliably tested it for themselves generally prefer squeeze pages, and some of them even seem eager to announce to all the world that "squeeze pages are always better", though I know just from my own testing that that isn't true.
      Yet Ryan Deiss, Russell Brunson, Filsaime, Kern, Jeff Walker, etc and all the others who drive hundreds of thousands of clicks for every one of their product launches (meaning plenty of split testing optimization) still start their new launches with.... yup, you guessed it: a squeeze page!

      Interesting, isn't it?
      {{ DiscussionBoard.errors[6562315].message }}
  • Profile picture of the author sriram rajan
    Sami puts it exactly right... having the blog optin is always good as the moment the reader is impressed with your content he is going to part with his / her treasured email.. and squeeze page well u drive traffic from outside ... Good luck with both the efforts.
    {{ DiscussionBoard.errors[6483671].message }}
    • Profile picture of the author fin
      There's about 20 million different options you can choose and you have to decide what one/s you want on your site. Things like:

      Top right optin
      Welcome page
      Survey pop-up in bottom right
      Between posts
      After posts
      3 times in your about page
      Double optin (as in click through to get to the optin)
      Feature box
      Pop up box
      Hello bar

      There's millions. People use lots, and sometimes a lot more than one, with varying results.

      I think squeeze pages are a bit outdated though. The new welcome page is a little like a squeeze page but not as intrusive.
      {{ DiscussionBoard.errors[6483701].message }}
      • Profile picture of the author Dan Curtis
        Originally Posted by Alexa Smith View Post

        My suspicion is that people who haven't reliably tested it for themselves generally prefer squeeze pages, and some of them even seem eager to announce to all the world that "squeeze pages are always better", though I know just from my own testing that that isn't true.
        Another interesting post from the always thoughtful Alexa Smith, and in a diabolically accurate prediction of truth stranger than fiction, a thread full of posts exhorting you to use a squeeze page.

        Originally Posted by fin View Post

        There's about 20 million different options you can choose and you have to decide what one/s you want on your site. Things like:

        Top right optin
        Welcome page
        Survey pop-up in bottom right
        Between posts
        After posts
        3 times in your about page
        Double optin (as in click through to get to the optin)
        Feature box
        Pop up box
        Hello bar

        There's millions. People use lots, and sometimes a lot more than one, with varying results.

        I think squeeze pages are a bit outdated though. The new welcome page is a little like a squeeze page but not as intrusive.
        And then fin enlightens and expands. This is something I can use on my own sites.
        Signature

        The world is quite ruthless in selecting between the dream and the reality, even where we will not. Between the wish and the thing the world lies waiting. -- Cormac McCarthy

        {{ DiscussionBoard.errors[6561955].message }}
  • Profile picture of the author Toby Couchman
    I agree with grumpyjack do both!

    Send targeted traffic to the squeeze and then have the blog optin for the people who read your articles.

    What I've seen recently - but not yet implemented - is having an opt-in form which unlocks some content at the end of an article.

    Here's how that works. You write an article like 5 tips to do blah then at the end you say something like get my complete report on blah free just enter your email. They enter there email and the content(report link) is unlocked.

    Check out Andy Jenkins blog I know he's using that strategy.

    Cheers
    TC
    {{ DiscussionBoard.errors[6483690].message }}
  • Profile picture of the author Muhsin Aziz
    Squeeze page is definitely the best way to go if you are
    talking about building a list. It's effective & targetted.
    Good luck with your list building!
    {{ DiscussionBoard.errors[6486239].message }}
  • Profile picture of the author bibs
    Wow. There's a huge crit wall of text here.

    I prefer the opt-in form because it looks simpler to me. But you can test both and see which performs better.
    {{ DiscussionBoard.errors[6498541].message }}
  • Profile picture of the author matt78
    Originally Posted by southbaybones View Post

    When getting visitors to sign up for your list where you offer a free report, do you create a squeeze page on your blog or do you have an opt-in box with a headline and description on the top fold of your page?
    Which is better?
    Do both. You'll catch more fish with 2 nets instead of just one.
    Signature

    {{ DiscussionBoard.errors[6498984].message }}
  • Profile picture of the author Mich27
    Yupe agree with matt78.. i m doing the squeeze page already, but am venturing into blog now..
    good luck!
    Signature

    Read the forum rules!

    {{ DiscussionBoard.errors[6499346].message }}
  • Profile picture of the author Viramara
    I do both. In the blog sidebar, I put an optin form. When visitors leave the web page, there is an exit splash directing them to the squeeze page.

    But found out the visitors are annoyed, so I just turn on the exit splash (I'm using a WP plugin) once or twice a week, in certain days when traffic is usually at peak (i.e. Wednesday), and turned it off the rest of day.
    Next time, I found out that the popup optin did the job equally effective
    Signature
    Those who have time and search for a better time will lose time (Sufi Proverb)
    {{ DiscussionBoard.errors[6561368].message }}
  • Profile picture of the author Michelle Stevens
    I have an opt in form in my sidebar and also a couple of banners on my blog that click through to a squeeze page
    {{ DiscussionBoard.errors[6561749].message }}
  • Profile picture of the author Randall Magwood
    A squeeze page on your blog. You should also have a hover ad that entices your visitors to sign up also. You can use Aweber for this.
    Signature
    {{ DiscussionBoard.errors[6562716].message }}
  • Profile picture of the author The Biz Guy
    If you want to increase your email list. I would recommend you 3 things:

    1 - Squeeze Page (but only appear for the first time visit of the visitor)
    2 - Optin-box
    3 - Pop-up (only appear for the first time)

    For me, Pop-Up is the most effective of all 3 ways to increase email-list but only if the pop-up look good. If the pop-up looks terrible, it sometimes could decrease your reader instead. I would really recommend Pop Up Domination.

    Squeeze Page is good too and to me, it's better than Optin box because it will only appear unlike the optin box which will appear all the time and sometimes could look annoying. I would really recommend Optimize Press for this.
    {{ DiscussionBoard.errors[6562782].message }}
  • Profile picture of the author shintaiguy
    Whatever you do test it thoroughly. You can also get some plug ins that will give you other options with squeeze pages i e directs a blog commenter to a related squeeze page or things like the covert action bar which helps increase opt ins.

    A lot of people have given a ton of information on here I hope this little bit adds to that.
    {{ DiscussionBoard.errors[6578127].message }}
  • Profile picture of the author pentwyn
    Do both. I create a squeeze page in OptimizePress - the WordPress theme - to capture names and emails from visitors I have targeted I also use it to create sales pages - I find it excellent for webpage creation I also have an opt-in on my Wordpress blog.

    Pentwyn
    Signature

    101 niches that make $thousands (free report). CLICK HERE

    {{ DiscussionBoard.errors[6582232].message }}
  • Profile picture of the author onlinemoney00
    You can have a squeeze page separately on a static one page html site, then you can have an optin on your blog like i do on mine peterosigbe dot com.
    Signature
    This System Pays You 7 Ways on Tools every Marketer Needs
    {{ DiscussionBoard.errors[6582284].message }}
  • Profile picture of the author michaeljcheney
    Having built a list of 100,000 and then monetized that list to the tune of $6M+ over the past 10 years I would advise this:

    - Have 1 clear call to action on your page
    - Offer massive value that solves the main PAIN of your niche
    - Give the free item instantly and then intersperse emails with freebies and promotions
    - Use videos, audios, reports, blog posts and images to appeal to all learning styles

    Good luck! :-)
    Signature
    Would You Like Me To Personally Double, Triple, or Even Quadruple Your Business...For Free?
    {{ DiscussionBoard.errors[6583790].message }}
  • Profile picture of the author Devin X
    Banned
    Originally Posted by southbaybones View Post

    Hi,

    When getting visitors to sign up for your list where you offer a free report, do you create a squeeze page on your blog or do you have an opt-in box with a headline and description on the top fold of your page?

    Which is better?

    Thanks,

    South Bay Bones
    Both. put the opt in box in the sidebar along with whatever you typically have in there, and have a squeeze page that you link to in your posts. You might even try putting the squeeze page in the navigation bar too.
    {{ DiscussionBoard.errors[6583914].message }}
  • Profile picture of the author sc00byd00
    I always use a squeeze page and an optin form in the side bar of my blog. Been looking at adding an exit popup to my blog, there is evidences from other comments here that this is beneficial.
    {{ DiscussionBoard.errors[6584272].message }}
  • Profile picture of the author u119840
    Depends on what youre looking for:

    1. If you want a higher conversion of visitor to subscribers, then a stand-alone squeeze page a simple opt-in form with a strong Headline & call to action is all you need. Make sure all these elements fit within the browser frame (so your visitor doesn't need to scroll down). Have nothing else, so that your visitor isn't distracted away from opting in...

    2. Having a optin form on a blog will definately reduce your subscriber rate, but it offers a better experience for your visitor. Furthermore, unlike option 1, Google will actually love you if your blog is dynamic, regularly updated & offers high quality exeperience.. Therefore, a blog with an opt-in form may end up high up in the search engine rankings thus gaining more exposure.....unlike option 1 where you may have to rely on PPC advertising or solo ads to get traffic. Don't expect Google to rank you high for a stand-alone squeeze page - or rank you at all!

    JR
    {{ DiscussionBoard.errors[7908322].message }}
  • Profile picture of the author Stuart Walker
    If you're running a blog then IMO you need to be running this theme which is ideal for capturing leads: Generate Theme
    {{ DiscussionBoard.errors[7909120].message }}
  • Profile picture of the author WordpressManiac
    I think it heavily depends on your niche and the incentive you offer for people joining your list. For me I still use both, but squeeze page was the more effective.
    {{ DiscussionBoard.errors[7910068].message }}
  • Profile picture of the author mootonandy
    Originally Posted by southbaybones View Post

    Hi,

    When getting visitors to sign up for your list where you offer a free report, do you create a squeeze page on your blog or do you have an opt-in box with a headline and description on the top fold of your page?

    Which is better?

    Thanks,

    South Bay Bones
    I'd say a squeeze page is better, basically because they are designed to be email address extracting machines.
    {{ DiscussionBoard.errors[7910184].message }}
  • Profile picture of the author Magnet4Marketing
    I have both on my blog and if I'm promoting a report I'll also have an opt-in at the bottom of my posts and about page. One golden tip with your opt-in make it real simple for folks to signup, don't give them too many options and boxes to tick etc
    {{ DiscussionBoard.errors[7910316].message }}
Avatar of Unregistered

Trending Topics