What is the hardest for You, TRAFFIC or CONVERSIONS?

by raj5
13 replies
hey warriors,

I personally think conversions are alot harder to achieve than traffic.

Post your views below.

#conversions #hardest #traffic
  • Profile picture of the author petedw
    Conversions are always going to be harder. If you don't have any traffic, you can't get any conversions.
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  • Profile picture of the author guptara
    Conversions are quick to track, like you use a software and split test on which landing page is converting better or you refer to proven converting pages.

    However, for traffic you need to figure out the strategy.
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    • Profile picture of the author thobbs31
      Without a doubt, for us, it's traffic. Conversions are actually very high.
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  • Profile picture of the author Ben Roy
    If I could have a steady stream of traffic for free, but had to work for conversions, I'd take that over the reverse any day of the week. Conversions are just a matter of testing, mutating, and continually picking the winners. It's easier to get your arms around.
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  • Profile picture of the author digigo
    depends on what industry you are in and the quality of your traffic.. there are cheap and easy traffic out there.. check out another thread here, this guy runs a fiction website, and get a lot of traffic, but can not monetize... but I have to say.. getting traffic is top priority for any business
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  • Profile picture of the author George Wright
    For me it's traffic.

    George Wright
    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author TermsB
    The targetted traffic is always harder for me to get. Conversions I can do rather well I'd like to think.
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  • Profile picture of the author WD Mino
    I get lots of traffic but conversions not so great at least on this particular site but all you can do is figure it out till it works.

    "As a man thinks in his heart so is he-Proverbs 23:7"

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  • Profile picture of the author Ash R
    I'm paying for traffic these days, so it's easier.
    But conversions? *sigh*
    not happening
    Don't sweat the small stuff :)
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  • Profile picture of the author Jeff Bronson
    I think both are difficult (but of course easy when you know how ), but you need a plan for both.

    For me, I have over 20k visitors a month to my ecommerce site with minimal advertising, but less than a 1% visitor to purchase ratio.. so I think conversion begins even before the click (with the traffic source).. and the proper keyword research / text being displayed in the SERP results. And this is with an easy "guest checkout", smooth scrolling fields only shown when necessary, option to register AFTER the purchase, etc... so it seems like endless split testing is the only way to improve conversion. I would "assume" when selling a single info product it may be easier to test conversion since you may have more limited variables to deal with.

    With traffic generation - just sticking to a few things and mastering them can bring enough targeted traffic to test your conversion funnel.
    eCommerce Warriors
    Helping Magento Retailers Increase Conversions
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  • Profile picture of the author CyberAngel
    Traffic. If I have the traffic, I can play around to convert. If I have no traffic, then I cannot play. If it converts poor, I may attract tons of traffic, and become wealthy no matter the poor conversion. So, traffic is the most important part.
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  • Profile picture of the author shecky
    Conversions. But, you gotta have the traffic first. Then you can test conversions.
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