What Would Be a Good Conversion Rate After 100k Impressions?

by 5 replies
7
Hey Warriors

I have been doing PPC - CPA for around 6 months now with good success,
and now I'm looking to do mediabuys on high traffic relevant websites, I will admit I am not to experienced in this but I am always looking at other income streams, Anyway what would be an average conversion rate after about 100k impressions an a highly relevant site, just a ball park number would be good just to gauge if it could be profitable before I spend 2k buying banner space.

Thanks in advance

Bryan
#main internet marketing discussion forum #100k #conversion #good #impressions #rate #whay
  • It would depend on the quality of traffic and the offer. I know quite a few sites that pay for junk traffic to boost stats. I feel for the advertisers.
  • Bryan, do you have the demographic specs for your mediabuy?

    That's the first question

    the second is, if you know the demos, do you have an offer that would appeal/convert to that segment?


    If you can't answer 1 or both of those questions your media buy will be nothing more than a gamble.

    Also, as Steve said, make sure your media buy stats are 3rd party verified.
    • [1] reply
    • Yeah I have had a look in to the demographics and I think it would be a very good fit for the website I intend to advertise on, I do have an offer in mind that converts very well for my in my PPC campaign.

      I will also make sure there traffic stats are verefied before I shell out 2k upfront on advertising.

      Thanks

      Bryan
  • I feel like there are so many different variables that come into play here, it's hard to answer without knowing.
  • here is what I think ballpark figure.. average across industry.. 10 clicks out of 1000 impressions.. 5 sales out of 100 clicks.. anything below that is not acceptable
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