ClickBank, and over the last few years I've
been shocked at the amount of people who
request a refund.
It's less than 2%.
While we had our coffee and scrambled eggs
my wife so kindly made this morning, we
did our normal thing and talked about her
business, goals, directions, problems,
solutions, ideas for new products, marketing,
The conversation lead to she received a
refund request from someone last night. I
asked her how long it has been since she
received a refund request and she couldn't
remember. She just looked it up and it was
more than 100 sales ago. Looking back
through her emails, it's apparent that she
has less than a 2% refund-rate.
The reasons I believe it's so low is because...
1. Solves a problem in a niche
One of her ebooks has nothing to do with
making money and is a product that helps
people solve a problem they have. It's
proven if they follow her advise in her
ebook that over time people will be able
to rid themselves of this problem.
2. She over delivers
The ebook is Loooooong and is jam-packed
with information - much more than the
sales letter I wrote discloses. So when
people download the ebook and all of the
bonuses, they feel as they got a lot for
their money - which they really do.
3. She provides a ton of information for free.
Between blog posts and hundreds of
articles, she gives away a ton of tips, ideas,
and how-to information. Those who read
her articles and blog posts realize, "Wow,
if she is sharing this much information
with the public, I can't imagine what the
information in the ebook is like!"
4. She builds a strong relationship with her list.
This is some basic stuff, but all of the
emails in her auto-responder are VERY
personalized. All the way down to one
that I tossed in that a TON of people
reply to... most think that the email
was sent directly to them personally.
People know that there really is someone
behind the website and someone that
really cares about them. Read that
last sentence again.
5. She provides a lot of special offers to
those who are on her list.
My wife now has 4-5 products that she
offers to this list. Every time we launch
a new product, we give everyone on her
list a special discount price only available
for 7 days before we go live with the offer
to the public. This little technique has
been very powerful.
6. Survey's the list often.
She not only launches surveys to learn
what other products/services her list is
interested in, but also to get an general
feel for where everyone is at. Based on
this information, I make tweaks on the
sales letter to overcome new objections
that we learn people have. This of
course increases the conversion rate
and helps future customers feel even
more comfortable with their purchase.
7. She responds to all emails
Have you ever purchased a product on
ClickBank and you sent an email to the
product creator and never heard anything
back? This has happened to me many,
many times. Heck, it even happened
to me last week and I still haven't
heard from the fool.
Most of the emails are "thank you's"
from people, and of course there are
emails from those interested in the
product, but have some questions first.
Can the email-responding be outsourced?
Yes and no. Any technical issues, like
download issues can easily be outsourced.
However, that is a very small percentage
of the emails. The rest of the emails
have to be replied to by my wife personally,
there's no way around it. Yes, that is
extra work, but that little extra work
is a large reason why the refund rate is
I'm sure there are several more reasons,
but wanted to share the few above that
immediately came to me. Hope this is
P.S... For those who read my other post
about writing a long post and losing it
because I didn't save what I wrote... I'm
saving this before I submit!