Perry Marshall, "Affiliate Marketing *On Google* Is Dead"

Johnathan

14 years ago

Affiliate marketing is alive and well.

Simply directly sticking affiliate links in google ads, however, has changed.

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JayXtreme

14 years ago

No..

Far from it.

Affiliate marketing is becoming more difficult for the "hit and run" affiliates.. the game is actually getting much easier for those of us who have been laying foundations on solid ground.

People always talk about the changing of the search engines, Adwords "Google slaps", algorithm changes...

When truth be told, affiliate businesses are being built as strong today as they were 10 years ago, with the same basic principles. Be smart, provide value to the marketplace, and take the time to build not on sand, but on solid foundations.

Perry used the Amit teleconference as a story, so that he could weave his own promo into there... I'm not sayin' there is anything wrong with it. But we have to remember this when deciding how to read the article.

He is sort of saying, uh oh... what a load of trouble... but fear not, my upcoming product will help you

Peace

Jay

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Bare Murkage.........

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JayXtreme

14 years ago

Originally Posted by Marc Rodill

Been listening to Jim Rohn lately?

Always

Peace

Jay

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W.P. Allen

14 years ago

He is sort of saying, uh oh... what a load of trouble... but fear not, my upcoming product will help you

Good stuff.

I think we should all FREAK OUT.

(or build a list)

TAKE COVER in the nearest bunker.

(or build a list)

Run FOR THE HILLS, (or at least as far as we can muster.)

(or build a list)

Affiliate marketing is dead!

...

Wait!

A glimmer of hope...

The economy is coming back...

(Awe, **** there it goes, back down again.)

Ahhh! The sky is falling!

Hilarious!

I hate when "Gurus" try and scare their subscribers into purchasing their product. The people who never make any money online get caught up in the cycle of the "new best thing" because of sh#t like this.

Had I not already had a business in place I probably would have bought anything and everything Ol' Perry was selling in hopes of avoiding the oncoming Google "massacre" of all things affiliate related.

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1 reply

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W.P. Allen

14 years ago

Savvy affiliate marketers with their own content are still going to be able to make a bundle off of Google.

I agree. It's just in the article Perry makes it sound like anything and everything that has to do with affiliate marketing is doomed, doomed, DOOMED!!!!

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1 reply

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W.P. Allen

14 years ago

It is usually considered good form to quote someone accurately if you're going to quote them (especially when doing it in public).

His post is titled...
Quote:
The Death of Affiliate Marketing on Google
The first sentence says...
Quote:
Yesterday on a teleconference Amit Mehta announced the death of affiliate marketing as we know it, on Google.

Ok. Perry didn't actually state that "Affiliate Marketing Is Dead" but, in my opinion, the overall message of the article was just that.

Later, Perry very plainly states...
Quote:
I am NOT NOT NOT saying that affiliates are *inherently* bad or that affiliate marketing itself is obsolete. Affiliate Marketing will ALWAYS exist and skilled marketers will ALWAYS make money from it.

But later on in the comment section he says this:

Question:

How does this affect the article marketers who are providing content... but who are also affiliate marketers with the same goal ?

Is Google screening and blocking content that is associated with affiliate marketing ? THX

Perry's Answer

Oversimplified answer:

Yes.

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Martin Luxton

14 years ago

Originally Posted by JayXtreme

He is sort of saying, uh oh... what a load of trouble... but fear not, my upcoming product will help you

Peace

Jay

Jay,

You are so cynical . . . and spot on

BTW, would you like a copy of my new book "Adwords Is Dead"? For some strange reason Perry Marshall wouldn't give me a testimonial.

Martin

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1 reply

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Lance K

14 years ago

It is usually considered good form to quote someone accurately if you're going to quote them (especially when doing it in public).

His post is titled...

The Death of Affiliate Marketing on Google

The first sentence says...

Yesterday on a teleconference Amit Mehta announced the death of affiliate marketing as we know it, on Google.

Later, Perry very plainly states...

I am NOT NOT NOT saying that affiliates are *inherently* bad or that affiliate marketing itself is obsolete. Affiliate Marketing will ALWAYS exist and skilled marketers will ALWAYS make money from it.

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Lady 14 years ago

Originally Posted by Marc Rodill

Been listening to Jim Rohn lately?

I knew the late great Jim Rohn who died late '09. Allow me to clarify, we did not hang out together, but we did belong to the same organization for a time, (my circle of influence ran parallel with his) in addition I have personal connections that have hung out with him on a much higher level than my own. He will be missed, but what an extraordinary legacy he has left behind for us.
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Best Wishes Lee
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Johnathan

14 years ago

Originally Posted by JayXtreme

No..

Far from it.

Affiliate marketing is becoming more difficult for the "hit and run" affiliates.. the game is actually getting much easier for those of us who have been laying foundations on solid ground.

People always talk about the changing of the search engines, Adwords "Google slaps", algorithm changes...

When truth be told, affiliate businesses are being built as strong today as they were 10 years ago, with the same basic principles. Be smart, provide value to the marketplace, and take the time to build not on sand, but on solid foundations.

Perry used the Amit teleconference as a story, so that he could weave his own promo into there... I'm not sayin' there is anything wrong with it. But we have to remember this when deciding how to read the article.

He is sort of saying, uh oh... what a load of trouble... but fear not, my upcoming product will help you

Peace

Jay

Yes, good point. Just make a good solid business with it, and you should be fine. Also, if you have all your eggs in one basket so to speak (google adwords), then yes, you may need to look at other advertising mediums.

Johnathan

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Jeremy Kelsall 14 years ago

Originally Posted by JayXtreme

He is sort of saying, uh oh... what a load of trouble... but fear not, my upcoming product will help you

Peace

Jay

Yup, I can already smell the launch

I think Amish beat him to the punch though....
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Nickolie0990

14 years ago

Well there goes Amazon, eBay, AdSense. No, affiliate marketing is extremely alive and thriving.

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JayXtreme

14 years ago

I think we should all FREAK OUT.

(or build a list)

TAKE COVER in the nearest bunker.

(or build a list)

Run FOR THE HILLS, (or at least as far as we can muster.)

(or build a list)

Affiliate marketing is dead!

...

Wait!

A glimmer of hope...

The economy is coming back...

(Awe, **** there it goes, back down again.)

Ahhh! The sky is falling!

LOL...

Marc, your contribution to this forum is always very spirited... and good info, too.

I mean that in a good way

Peace

Jay

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Bare Murkage.........

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AdamWB

14 years ago

I thought the "*Insert Market Here* is Dead" stuff didn't work anymore. Maybe I'll try it in a few of my campaigns if it still works =)

Seriously though, affiliate marketing isn't going anywhere. I didn't read the book, but I'm sure the title is just a marketing ploy, just like they all are.

I remember the "Adsense is Dead" crap that came out several years ago. Everyone made a big hoopla about it. I think we can all safely say adsense did not go anywhere, and is far from dead. Same with affiliate marketing.

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Rod Cortez

14 years ago

I am NOT NOT NOT saying that affiliates are *inherently* bad or that affiliate marketing itself is obsolete. Affiliate Marketing will ALWAYS exist and skilled marketers will ALWAYS make money from it.
But Jonathan Mizel put it this way: "An affiliate promotion is not a career. It's a test!"

I think the above quote from Perry Marshall's article summed it up nicely. The whole "dead" thing was to get people interested and it worked. All he is sayin is that the way affiliate marketing is done on Google has changed. Savvy affiliate marketers with their own content are still going to be able to make a bundle off of Google. Besides, Google isn't the only player in town, there are a ton of other ad networks, CPA networks, etc. where you can buy advertising, sometimes even way cheaper than on Google.

RoD

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Lady

14 years ago

Original content or an actual product is what I am taking away from all of this, if you fall into any of those categories you should be okay.

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Best Wishes Lee

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bravo75

14 years ago

Anything that makes money legally will never be dead. It's what makes the world go round. If they were to shut down affiliate marketing online, then they would have to shut it down in the real world as well. Say goodbye to Walmart, BestBuy etc. because that's all they are really, affiliate marketers - selling products like canon and sony for a affiliate commision. Well not quite, but you get my drift

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ExRat 14 years ago

Hi,

Well there goes Amazon, eBay, AdSense. No, affiliate marketing is extremely alive and thriving.

Those three, particularly the first two, might not be 'dead' but they're a hell of a lot harder to work with now that the programs are aged and the companies don't need affiliates as much and have become proficient at turning the screw.
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Roger Davis
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bravo75

14 years ago

The old "blah blah is dead" chestnut is the oldest trick in the book to evoke curiosity - and not a very original trick either.

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digigo

14 years ago

title is misleading ... author said "affliliate marketing *on google*"... you sounds like all affiliate marketing..

sensational claim does grab attention .. good one :-)

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TheBeatles

Banned 14 years ago

Originally Posted by Marc Rodill

I think we should all FREAK OUT.

(or build a list)

TAKE COVER in the nearest bunker.

(or build a list)

Run FOR THE HILLS, (or at least as far as we can muster.)

(or build a list)

Affiliate marketing is dead!

...

Wait!

A glimmer of hope...

The economy is coming back...

(Awe, **** there it goes, back down again.)

Ahhh! The sky is falling!

Yep, build a list and be rewarded!!

Thanks

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Perry Marshall, "Affiliate Marketing On Google Is Dead"

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