Quick Question about ALL CAPS in adwords title

8 replies
Hey Guys,
I run alot of adwords campaigns and am spending about 1k a day and generally get a ctr of between 10% and 20%. A few weeks ago a competitor started using all caps of the keyword in the title for a few of their campaigns and my campaigns ctr took a nose dive. Now all their campaigns are using all caps and my campaigns are taking a beating and am spending about 1k a day on adwords. I'm assuming their using dki to do this as you can't directly post all caps. My question is knowing this against adwords tos should I start using all caps myself or just rat this guy out. What your take.
#adwords #caps #question #quick #title
  • Profile picture of the author Jesus Perez
    Rat him out. It's against TOS plain and simple. Everyone needs to fight-the-fight on fair ground. He/she is not.

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  • Profile picture of the author Benjamin Ehinger
    I agree the all caps is against the TOS and I am surprised that this was not caught by google. Either way tell them and the ads will be pulled until they are changed.
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  • Profile picture of the author JMSD

    Quite apart from all caps keyword being against Google's TOS, an advertiser's concern (when composing an ad) should be for the reader of that ad.

    Caps are very difficult to read, even for single words (why do you think that all motorway signs use upper and lower case characters for place names - something to do with word recognition - which has been researched extensively for decades as being more reader-friendly.

    Just because one advertiser is seemingly getting away with breach of TOS should not prompt you to follow suit unless, of course, you want to run the risk of being rapped over the knuckles by Google!

    In your shoes, I'd tweak my ad(s) and split test to see if I could improve my CTR. With the kind of money you are setting aside for your daily budget, I expect you could even run to buying spy tools to see what your competitors are up to and so keep one step ahead of them!

    If your competitor's ads with the "offending" cap keywords remain in place any longer, I'd send Google a polite email asking if, in the light of the example you are able to quote, they have changed their TOS re CAPS and if so, when may full caps be used in an ad. If the TOS have remained unchanged, then Google will have to act to keep a level playing field for all their advertising clients.

    Good luck!

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  • Profile picture of the author KenThompson
    If you do what he's doing you'll obviously be violating the TOS, too. He
    won't last doing that. It's just a matter of time. But how long is anyone's
    guess. If you do it, eventually both of you will get nailed. I'm sure you
    don't want that.

    At a grand/day - probably best to pass along a head's up to G and things
    will return to normal sooner.
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  • Profile picture of the author tryinhere
    you may use all caps in normal abbreviated forms for example DIY is acceptable but not DO IT YOURSELF.

    i doubt as mentioned he is having an affect with that
    | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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  • Profile picture of the author Hugh
    DON'T DO IT.


    "Never make someone a priority in your life who makes you an option in theirs." Anon.
    "Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon." -- Winston Churchill

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  • Profile picture of the author matts5150
    Hey Guys,
    Thanks for all the replys, i really appreciate it. According to spufu his daily budget is 5k+ a day which alot more than mine. I was pretty much leaning toward informing google even though I typically don't like rating people out, but in this case it's out of control. I'm going to email google a few screenshots and ask them to clarify their tos regarding all caps in the title. I'll post back with how quick he changes his adcopy ; )
    Thanks again
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    • Profile picture of the author IM Starter
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      • Profile picture of the author matts5150
        Originally Posted by AJ Silvers View Post

        Matt is this really the only thing that has changed?

        I run a wide range of adwords campaigns for clients if your CTR has dropped it may not be just to do with this other Joker.
        He's also copying some of my ads word for word except display and destination url.
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