Article Marketers - Critical Step Before You Start Writing An Article

by Allen Graves 24 replies
Hello Article Marketers!

As I sit and watch hundreds of articles being written and submitted to article directories every day, I am noticing that a critical piece of the puzzle is beginning to be ignored by most authors lately.

This post is not all-inclusive of what to do before writing an article...it is simply to remind you of a step that a lot of people know about, but few keep in their mind as they approach the creation of an article.

As you sit down to start writing your article, you need to do one final check to make sure you’re ready to go. Obviously, you need to have done the research on the keyword phrase you have chosen to write about in this article and all the other stuff that you do.
But what you need to do right this second is to place yourself into your customer’s mind. Try to realize what the customer is feeling (in relation to what you offer) at this very point in time. Remember that throughout the life span of your article, most of the readers will find it via a search engine query.

What are these people searching for? What are they willing to spend their money on? And what is their main problem?

Now, pretend you are that person and place yourself right into the middle of the problem that they are having. Close your eyes and think hard. Now that you "are" that person...and you are going to find this article via a search engine query, what do you want to see and/or read about right now.

Sidenote: As you write more articles on the topic, you can branch out into what the prospect is looking for at the beginning of the problem, at the end of the problem, or at steps in between. This will give you even more article ideas!

I also suggest that you read some of the successful articles you find when doing your niche research. But instead of just reading them, read them as if you were one of your own prospects.


Put yourself into the mind of your potential customer! Immerse yourself into their problem.


This gives you a wonderful (and fresh) angle of looking at your niche when you are about to start writing an article. It also gives you a look at what Google wants you to write about because the articles you found in your research are the ones that were ranked above all the rest. Just don’t plagiarize!

Also, if you are successful in thinking like your prospect, it will give you an advantage at trying to make a personal connection with the reader in the body of your article. It also allows you to recognize different feelings and emotions that you could make use of while writing the article (which are other pieces of the puzzle better left for another thread).

At this point, don’t worry about the article title, summary or resource box! You are going to write the article body first. After you have your article body written, you can concentrate on those other things. Right now you need to concentrate completely on these three things:
  • What are your prospects looking for?
  • What are your prospects spending money on?
  • How can you keep your prospect glued to your article while steering them in the direction of the two bulleted items above this one?
By writing about what your prospects are looking for, you have a direct advantage as far as keeping the reader interested in your article. As long as you can keep them reading, it’s not so hard to steer them toward thinking about where they want to spend the money.

On your mark, get set...start writing.

Once your article body is written and you know what the article is truly trying to get the reader to do, then you can figure out that awesome title and the perfect resource box to get them you your site.

Hopefully this thread will retrain many of you to remember this critical step to approaching your writing and will help to increase your persuasiveness without looking like a salesperson to people who can be very skeptical to start with!

Respectfully,
Allen Graves
#main internet marketing discussion forum #article #critical #marketers #start #step #writing
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  • Profile picture of the author Steven Wagenheim
    Originally Posted by Allen Graves View Post

    Hello Article Marketers!

    As I sit and watch hundreds of articles being written and submitted to article directories every day, I am noticing that a critical piece of the puzzle is beginning to be ignored by most authors lately.

    This post is not all-inclusive of what to do before writing an article...it is simply to remind you of a step that a lot of people know about, but few keep in their mind as they approach the creation of an article.

    As you sit down to start writing your article, you need to do one final check to make sure you’re ready to go. Obviously, you need to have done the research on the keyword phrase you have chosen to write about in this article and all the other stuff that you do.

    But what you need to do right this second is to place yourself into your customer’s mind. Try to realize what the customer is feeling (in relation to what you offer) at this very point in time. Remember that throughout the life span of your article, most of the readers will find it via a search engine query.

    What are these people searching for? What are they willing to spend their money on? And what is their main problem?

    Now, pretend you are that person and place yourself right into the middle of the problem that they are having. Close your eyes and think hard. Now that you "are" that person...and you are going to find this article via a search engine query, what do you want to see and/or read about right now.

    Sidenote: As you write more articles on the topic, you can branch out into what the prospect is looking for at the beginning of the problem, at the end of the problem, or at steps in between. This will give you even more article ideas!

    I also suggest that you read some of the successful articles you find when doing your niche research. But instead of just reading them, read them as if you were one of your own prospects.


    Put yourself into the mind of your potential customer!


    This gives you a wonderful (and fresh) angle of looking at your niche when you are about to start writing an article. It also gives you a look at what Google wants you to write about because the articles you found in your research are the ones that were ranked above all the rest. Just don’t plagiarize!

    Also, if you are successful in thinking like your prospect, it will give you an advantage at trying to make a personal connection with the reader in the body of your article. It also allows you to recognize different feelings and emotions that you could make use of while writing the article (which are other pieces of the puzzle better left for another thread).

    At this point, don’t worry about the article title, summary or resource box! You are going to write the article body first. After you have your article body written, you can concentrate on those other things. Right now you need to concentrate completely on these three things:
    • What are your prospects looking for?
    • What are your prospects spending money on?
    • How can you keep your prospect glued to your article while steering them in the direction of the two bulleted items above this one?
    By writing about what your prospects are looking for, you have a direct advantage as far as keeping the reader interested in your article. As long as you can keep them reading, it’s not so hard to steer them toward thinking about where they want to spend the money.

    On your mark, get set...start writing.

    Once your article body is written and you know what the article is truly trying to get the reader to do, then you can figure out that awesome title and the perfect resource box to get them you your site.

    Hopefully this thread will retrain many of you to remember this critical step to approaching your writing and will help to increase your persuasiveness without looking like a salesperson to people who can be very skeptical to start with!

    Respectfully,
    Allen Graves

    Thanks Allen. I know what my customers are looking for.
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    • Profile picture of the author Allen Graves
      Originally Posted by Steven Wagenheim View Post

      Thanks Allen. I know what my customers are looking for.
      I know Steven...but, really. I see it more and more every day. I'm sure you do to.

      Authors are starting to become almost brainwashed into just getting their articles out...like a robot...instead of seriously concentrating on writing what you and I would consider a quality article.

      I wanted to bring it to everyone's attention.

      AL
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      Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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      • Profile picture of the author Steven Wagenheim
        Originally Posted by Allen Graves View Post

        I know Steven...but, really. I see it more and more every day. I'm sure you do to.

        Authors are starting to become almost brainwashed into just getting their articles out...like a robot...instead of seriously concentrating on writing what you and I would consider a quality article.

        I wanted to bring it to everyone's attention.

        AL
        I'd add stuff to it, but you covered it so well, no point.

        You put out some good stuff on this ole forum.
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      • Profile picture of the author Lainie
        Thanks Allen

        I've put a copy on my desktop to remind me before I start writing.

        This is in line with how Google build their empire and if it works for them it will work for anyone.

        Lainie
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  • "Put yourself into the mind of your potential customer!"

    I think this is something a lot of people forget to do, from beginners to seasoned marketers. Marketing isn't just selling people stuff, it's identifying what a group of people reacts to.
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    Money isn't real, George. It doesn't matter. It only seems like it does.

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    • Profile picture of the author jan roos
      Great Post Allen. It's common sense to put ourselves into the prospect's shoes but yet we don't do it a lot of the times.
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      • Profile picture of the author Frank Bruno
        Really putting yourself into your readers minds is something that is pretty much required if you want to have any kind of decent conversion but unfortuntattly as you say, a lot of writers lose track of this important element.

        As far as writing the body first I would disagree with that writing style as the title and the intro paragraph is what your really need to start with to convey in the rest of the article so without that initial part its really hard for writers to set the tone for the rest of the article.

        Frank Bruno
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        • Profile picture of the author Allen Graves
          Originally Posted by Frank Bruno View Post

          Really putting yourself into your readers minds is something that is pretty much required if you want to have any kind of decent conversion but unfortuntattly as you say, a lot of writers lose track of this important element.

          As far as writing the body first I would disagree with that writing style as the title and the intro paragraph is what your really need to start with to convey in the rest of the article so without that initial part its really hard for writers to set the tone for the rest of the article.

          Frank Bruno

          Hi Frank,

          I used to use that method as well, and to be completely candid...I still do sometimes.

          I only documented that particular writing technique above because most of my authors prefer using it. For some reason, writing a catchy title is hard for most of them and they feel that getting the entire body written first gives them a better idea of what to entitle the piece.

          Glad you mentioned that, though. It shows that there are definitely more than a couple of article and content writing styles that can be used!

          Respectfully,
          Allen Graves
          Signature
          Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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          • Profile picture of the author WritingMadwoman
            Excellent post Allen.

            I find it helps me to jot down a few questions the reader may have when he or she searches for my article. Then I work my article around those questions, which will also tie in with the keyword phrase and the title will reflect the same.

            It's very much like putting together a recipe (where's Kevin Riley?), you've got all the important ingredients, you just need to put them together in a way that makes them come out delicious! And sometimes it doesn't matter the order you put them in, as long as the finished product is good.

            Okay enough analogies, but loved your post. ;-)

            Wendy
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by Frank Bruno View Post

          Really putting yourself into your readers minds is something that is pretty much required if you want to have any kind of decent conversion but unfortuntattly as you say, a lot of writers lose track of this important element.

          As far as writing the body first I would disagree with that writing style as the title and the intro paragraph is what your really need to start with to convey in the rest of the article so without that initial part its really hard for writers to set the tone for the rest of the article.

          Frank Bruno
          Frank, I have a confession to make. Even though I always write my title
          and intro first, sometimes, getting through the actual content of the article,
          I end up wording things a certain way that gives me an idea for a better
          title and I go and change it and of course make the appropriate changes to
          the intro as well.

          Sometimes writing the body really DOES give you some great ideas.
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    • Profile picture of the author Tuzic
      Banned
      hi,

      thanks for the advice & information supplied as im also new to article marketing & writing.
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  • Profile picture of the author AskJesusLeon
    Very well said Allen, great post. I also feel alot of authors are forgetting that step as well, we must all remember to "think" like our customers or prospects.
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  • Profile picture of the author Gunter Eibl
    Great advice Allen. I think what most writers still forget is to think about how the article shall convert the visitors into sales (or clicks) beforehand. If article title, content and resource box are not synchronized together, the CTR will suffer.

    Gunter
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  • Profile picture of the author shrinagesh
    Great post. Something all writers should think before starting to write articles.

    Thx for sharing
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  • Profile picture of the author jedz
    Banned
    Thanks for the post man. Bookmarked it.
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  • Profile picture of the author Dick Doe
    Originally Posted by Allen Graves View Post

    Hello Article Marketers!

    As I sit and watch hundreds of articles being written and submitted to article directories every day, I am noticing that a critical piece of the puzzle is beginning to be ignored by most authors lately.

    This post is not all-inclusive of what to do before writing an article...it is simply to remind you of a step that a lot of people know about, but few keep in their mind as they approach the creation of an article.

    As you sit down to start writing your article, you need to do one final check to make sure you’re ready to go. Obviously, you need to have done the research on the keyword phrase you have chosen to write about in this article and all the other stuff that you do.
    But what you need to do right this second is to place yourself into your customer’s mind. Try to realize what the customer is feeling (in relation to what you offer) at this very point in time. Remember that throughout the life span of your article, most of the readers will find it via a search engine query.

    What are these people searching for? What are they willing to spend their money on? And what is their main problem?

    Now, pretend you are that person and place yourself right into the middle of the problem that they are having. Close your eyes and think hard. Now that you "are" that person...and you are going to find this article via a search engine query, what do you want to see and/or read about right now.

    Sidenote: As you write more articles on the topic, you can branch out into what the prospect is looking for at the beginning of the problem, at the end of the problem, or at steps in between. This will give you even more article ideas!

    I also suggest that you read some of the successful articles you find when doing your niche research. But instead of just reading them, read them as if you were one of your own prospects.


    Put yourself into the mind of your potential customer! Immerse yourself into their problem.


    This gives you a wonderful (and fresh) angle of looking at your niche when you are about to start writing an article. It also gives you a look at what Google wants you to write about because the articles you found in your research are the ones that were ranked above all the rest. Just don’t plagiarize!

    Also, if you are successful in thinking like your prospect, it will give you an advantage at trying to make a personal connection with the reader in the body of your article. It also allows you to recognize different feelings and emotions that you could make use of while writing the article (which are other pieces of the puzzle better left for another thread).

    At this point, don’t worry about the article title, summary or resource box! You are going to write the article body first. After you have your article body written, you can concentrate on those other things. Right now you need to concentrate completely on these three things:
    • What are your prospects looking for?
    • What are your prospects spending money on?
    • How can you keep your prospect glued to your article while steering them in the direction of the two bulleted items above this one?
    By writing about what your prospects are looking for, you have a direct advantage as far as keeping the reader interested in your article. As long as you can keep them reading, it’s not so hard to steer them toward thinking about where they want to spend the money.

    On your mark, get set...start writing.

    Once your article body is written and you know what the article is truly trying to get the reader to do, then you can figure out that awesome title and the perfect resource box to get them you your site.

    Hopefully this thread will retrain many of you to remember this critical step to approaching your writing and will help to increase your persuasiveness without looking like a salesperson to people who can be very skeptical to start with!

    Respectfully,
    Allen Graves
    Thanks Allen. It is indeed a good piece of advice (although commonsense). We all need that reminder once in a while. I would also like to add that as you research and write more and more articles on a single niche/topic, you will get closer and closer to your prospect's problems
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    • Profile picture of the author Peggy Baron
      Thanks, Allen. I notice that I put myself in the customers' shoes without thinking on articles promoting certain affiliate products but not so much with others. I think I just relate to some customer's problems more than others... and that's a mistake.

      Peggy
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  • Profile picture of the author ericseminara
    Banned
    I think this is relevant in a lot of ways. So many people just want to get content out and don't care whether it is readable, much less well written. An article that focuses on the potential customer will get you a lot further than just a bunch of stuff with key words thrown in.
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    • Profile picture of the author naonline
      Nice one Allen and well timed. I finally did something tonight i've been putting off for a long time - I shaved.....I mean I wrote my first article!

      I've no idea if this is the way to go but this is what I did -

      My title included my keyword phrase followed by a question to draw the reader in.

      My opening paragraph answered the question posed in the title.

      I asked 2 further questions (as bullets) I thought might be in the readers mind and then answered them.

      I then steered the reader away from my competition by linking to my site as the complete solution.


      The critical step you mentioned is essential in every aspect of marketing not just articles.

      Nick
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    • Profile picture of the author Allen Graves
      Originally Posted by ericseminara View Post

      I think this is relevant in a lot of ways. So many people just want to get content out and don't care whether it is readable, much less well written. An article that focuses on the potential customer will get you a lot further than just a bunch of stuff with key words thrown in.
      That's exactly right...and that seems to be the norm these days.

      If you want to set yourself apart, don't use the cookie cutter article writing techniques that are so friggin predictable. I can almost tell you what's coming next when I'm reading an article that I've never seen before.

      OF course, I read a lot more of them than most people, but after years of this, I would only expect that the general internet public is bound to catch on sooner or later.

      There's a big difference between a cookie cutter article and a really good quality article! Look around...you'll find one and immediately see what I mean.

      AL
      Signature
      Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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  • Profile picture of the author SimonRiver
    Great advice, I think most writers do forget who they're writing for.
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  • Profile picture of the author naonline
    Just started reading you Article Handbook Allen. Awesome stuff, thanks again.
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    • Profile picture of the author Austin Delaney
      Thanks Allen - great advice.

      I think it's essential also to work out what my difference is (some call it USP). For me, that's the hook. There's so much info available today that unless we stand out we'll get lost in the crowd along with everyone else.
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  • Profile picture of the author vorales
    Thanks Allen for posting this wonderful threads. It is good and usefull for all.
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    • Profile picture of the author Ricter
      Good point, Allen!

      Is there any value in not only imagining your audience's needs and wants, but also imagining their demographic? I mean, what if your product/service is of use to the 18yo student, and the 45yo plumber, do you write your article the same way? Write two articles, tailored differently?
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  • Profile picture of the author Chri5123
    Originally Posted by Allen Graves View Post

    Hello Article Marketers!

    As I sit and watch hundreds of articles being written and submitted to article directories every day, I am noticing that a critical piece of the puzzle is beginning to be ignored by most authors lately.

    This post is not all-inclusive of what to do before writing an article...it is simply to remind you of a step that a lot of people know about, but few keep in their mind as they approach the creation of an article.

    As you sit down to start writing your article, you need to do one final check to make sure you’re ready to go. Obviously, you need to have done the research on the keyword phrase you have chosen to write about in this article and all the other stuff that you do.
    But what you need to do right this second is to place yourself into your customer’s mind. Try to realize what the customer is feeling (in relation to what you offer) at this very point in time. Remember that throughout the life span of your article, most of the readers will find it via a search engine query.

    What are these people searching for? What are they willing to spend their money on? And what is their main problem?

    Now, pretend you are that person and place yourself right into the middle of the problem that they are having. Close your eyes and think hard. Now that you "are" that person...and you are going to find this article via a search engine query, what do you want to see and/or read about right now.

    Sidenote: As you write more articles on the topic, you can branch out into what the prospect is looking for at the beginning of the problem, at the end of the problem, or at steps in between. This will give you even more article ideas!

    I also suggest that you read some of the successful articles you find when doing your niche research. But instead of just reading them, read them as if you were one of your own prospects.


    Put yourself into the mind of your potential customer! Immerse yourself into their problem.


    This gives you a wonderful (and fresh) angle of looking at your niche when you are about to start writing an article. It also gives you a look at what Google wants you to write about because the articles you found in your research are the ones that were ranked above all the rest. Just don’t plagiarize!

    Also, if you are successful in thinking like your prospect, it will give you an advantage at trying to make a personal connection with the reader in the body of your article. It also allows you to recognize different feelings and emotions that you could make use of while writing the article (which are other pieces of the puzzle better left for another thread).

    At this point, don’t worry about the article title, summary or resource box! You are going to write the article body first. After you have your article body written, you can concentrate on those other things. Right now you need to concentrate completely on these three things:
    • What are your prospects looking for?
    • What are your prospects spending money on?
    • How can you keep your prospect glued to your article while steering them in the direction of the two bulleted items above this one?
    By writing about what your prospects are looking for, you have a direct advantage as far as keeping the reader interested in your article. As long as you can keep them reading, it’s not so hard to steer them toward thinking about where they want to spend the money.

    On your mark, get set...start writing.

    Once your article body is written and you know what the article is truly trying to get the reader to do, then you can figure out that awesome title and the perfect resource box to get them you your site.

    Hopefully this thread will retrain many of you to remember this critical step to approaching your writing and will help to increase your persuasiveness without looking like a salesperson to people who can be very skeptical to start with!

    Respectfully,
    Allen Graves
    This is spot on advice!

    Thank you Allen

    I tend to try and do this with my article titles as well.

    So you think about what people are looking for in the title to get them to read your article.

    For instance I did an artticle on a Wow Leveling Guide and in the title I mentioned the expansion pack coming out soon!

    This will bring a sense of urgency to the article for the reader and they are far more likely to click on it and stay reading.

    Chris
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    • Profile picture of the author Allen Graves
      YES! Please let me know if you realize any differences. I'm sure you will!

      Thanks,
      Allen
      Signature
      Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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