Do you use a DVD/CD image for a download product?

by troy23
7 replies
I see many sites displaying CD/DVD images for a product which is to be downloaded.

I realise it makes the page look better.

Does this mislead the customer into thinking they are getting a CD/DVD ?
#download #dvd or cd #image #product
  • Profile picture of the author Ian Middleton
    Hi,

    First impressions count as they say!

    Ask yourself, if you had the choice between two identical products, which one would you BUY if one was showing an image of what it might look like in the "flesh" and one did not?

    Most people know, but make it easier for them to choose your product over someone else's.

    I hope that helps a bit?

    Ian
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  • Profile picture of the author travlinguy
    Images help conversions. To avoid confusion the smart marketer will post a simple disclaimer that goes something like this: DVD image for illustrative purposes only. This offer is a download. No physical product available at this time.

    Simple, and virtually no one will care.
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    • Profile picture of the author DavidO
      I like to show CD images for my download product. In my case it's easy because I do actually sell the CDs (but not on Clickbank for obvious reasons).

      So I use the images along with as clear as possible product descriptions. But no matter what you do you will still get people who don't bother to read and they think they're getting a physical product. Sometimes they write to me to ask why Clickbank did not ask for their address!

      I can always try to upsell the CDs when this happens but if you're not in that position you better make your product description as foolproof as possible.
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  • Profile picture of the author Photoshop_Wizard
    Customers do have a variety of knowledge levels. (Good idea for that disclaimer).

    As for graphical impressions - yes a good impression is essential. A nice 3D dvd, box set, or CD are examples of what to use for a digital download.
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