Rent a Site model

I think it is a very original model, yet you would have either focus on or live in a large city for it to really work. Smaller regions may not understand the value and/or lack enough competition to have to worry about Google.

However, best of luck.

there is a clickbank product on this written by a warrior from memory, the idea has some very good potential if worked on, i will see if i have the link

Speak to a Warrior by the name of GoGetta. I believe he had a WSO about exactly what you're thinking. It had some really positive feedback from the course too.

Gee

I did that in an offline niche during the last Presidential campaign season. It generated some good money for me. I'll be back in 2012 :-)

Give it a shot. There are a lot of offline businesses with either no web presence or a minimal presence provided by their Yellow Pages ad provider.

I think one of the advantages for people not already in this area to try this is that it helps you feel more confident and bypasses the whole "what, you don't have any experience!" question.

Think about it, you are going to a business and showing them that you already have a site on the front page. That's worth a second look!

I agree that you do need to make sure you are in the right market though. It would not be cool to spend time and $$$ to get a site ranking well, only to find no buyers.

Matt

I recently had a client that did this as I was her website supplier and she did relatively well. However, it really depends on your target market.

Going by the sites she reordered from me over and over again were Real Estate and Attorneys. The other smaller niche business not so much and although she invested in me to have them done, they did not end up converting well for her at all. They just were not responsive and this is marketer who really knows her stuff.

So, you need some way to check if the demand is there first before going out and hiring someone like me to pre-build sites you don't know will sell.

Hope that helps

Hey,

Yes, this model is a great offline marketing model. I have been doing this a while now with some super results and I was the creator of The Rent A Site Model last year.

The aim for this model is that of offering offline business owners a way to have a well SEO'd website without having to pay huge fees.

The benefits for us are huge:

1. Easier to Sell!

Its easy to sell a website with SEO if the business owner can actually see it working!

2. We Build Online Real Estate

We know how valuable online real estate is and this is a great way to build it. You also get paid while you are holding onto it too!

Kind of the same principle as renting houses!

3. Long Term Passive Income

Most sites locally require little to no maintenance once optimised properly. Therefore, they generate a nice passive income if rented. On top of this, if a site is geenerating leads for a business, which is the aim, they are never going to want to give it up!

Its a great model!

Rather than place a link here, there is a link to it in my sig!

Or simple search "Rent A Site Model" on Google!

Hope that helps!

GoGetta

This is a great idea and gets me pretty excited. Thanks for sharing this wonderful idea.

I've rented and I'm working on renting some more sites.

Check out one of my old threads here:

http://www.warriorforum.com/main-int...4-clients.html

I don't want to rehash the info but I find the rent a site model very lucrative. I have a few more sites (actually 7) that I'm working on.

For me, I focus on sites where I know I can get targetted traffic. Granted you don't really don't want to go after low paying niches as it will come more difficult to rent a site for a descent amount of income.

However, if I think I can rent it, even for a $150 I go after it. As mentioned earlier, once the site is up and optimized, it takes very minimal work for it maintain so the residual income is great.

Peter

You really got me with your heading. My mind went a completely different direction. I had pictures of you wanting a beautiful female model as a website spokesperson, and wanting to rent her services.

Hopefully my wife doesn't read this, I really don't want to get pinched or slapped.

A couple questions for those using this strategy.

How much customization do you do for each client? Do you just change the phone number or do you show the company name/logo/slogan/etc.? Maybe a little a "about" type section?

Anyone use lead capture/opt-in on these sites?

Hi =)

I do this!

You hit the nail on the head when you said:

Bingo!

I started creating rent-a-sites for my local area. I live outside Atlanta in a county that is quite a few steps behind in the online marketing arena. Plus, small businesses in my area really need help. Naturally I don't know a single business owner who wouldn't like MORE business, but many of the businesses in my area were at the point of NEEDING business.

My idea to start doing this was caused by me being a consumer...

One day I was trying to find a local service provider in my area and went to Google to see who I could find. The search results were horrendous - not a single REAL local business, just a bunch of directory-type listings. It really shocked me.

So, I pulled out my local yellow pages, blew the dust off of it, and starting looking at all the businesses that paid for at least a 1/4 page ad. First thing I noticed is that the majority of business ads didn't even have a website LISTED in their ad...yikes!

Then I went thru a lot of them via Google.....and many, if not most, had no web presence at all. Double yikes!

So, as my test "guinea pig" project, I made a list of all the services in our YP that bought an ad and had enough providers to warrant some competition.

I bought a geo-modifer/service.com domain name for each and then made each a small targeted website for each service.

It took virtually no effort to get those sites to rank top 3 in Google.

Now, these sites don't get a lot of traffic, but they are where they need to be when someone is looking for relevant keywords.

I don't charge a lot for basic rental of these sites. I offer the site to only ONE service provider in the surrounding area and that's it. If they don't want it, it is offered to another one.

Let me tell you, being able to SHOW the site to a business owner and then letting them know that it's fine if they don't want it - I'll just offer it to their competition - is a strong selling point....lol.

I do SEO work for quite a few business owners. To me, there are two things that are major hurdles when trying to get small business owners to get online exposure.

1. They think they can't afford it.

2. They think they don't need it.

Based on many stats I've read, about 43% of ALL search engine queries have a "local intent" - and then 63% or so of those searches end up with the consumer making a purchase offline from a local service provider.

Small business owners DO need quality online exposure and I wanted to make it so they COULD afford it.

This is my home, ya know?

Besides, as a business person, I know that once they see just a tiny result from their online marketing, they will then want to do more (Google maps/local listings, have a site made, optimize a current site, geo-targeted PPC ads, more online presence, branding, online rep management, mailing lists, etc etc etc). It has worked well for me to build the relationship with my local businesses on the less-scary, inexpensive rental sites and then, when they are ready to move forward and do more, I am the person they talk to - and recommend to others.

Another fun "perk" is that because I have done this in MY area, I can get creative. For example, a dry cleaner and I might work out a "you put me on your rental site and I'll take care of your dry cleaning" type deal.

This is not a "get rich" thing for me. Yes, it is some pretty hands-off residual income and it is certainly great at helping me build a positive reputation in my area as well as helping my area - but I'm not raking in the bucks from just these little rental sites.

Rent-a-sites CAN be big money makers tho. In some major areas, in the attorney/accountant/specialized physicians/chiropractor type markets, these sites are high-volume and can can bring big monthly rental fees for just the site.

For my style, I am not bringing in a bunch with the monthly rental fees, but once a customer wants to take it further and really amp up their web presence in organics, Google local, and/or paid (or social media), I can do very well without the 2 major barriers I listed before.

They get it now, they want it, and they trust me to do it for them. It's a win/win all the way around.

Anyway, sorry for the long post. I could talk about this for days because these small rental sites open up a world of possibilities.

All the best!

Jennifer
~PotPieGirl

PotPieGirl

You bring up a great point. Many people get caught up in traffic numbers but the rent a site works for low traffic niches as well. As long as your site is ranked good enough that when some one from the area is searching, they will come across it then it's all good.

Peter

Yup, Peter... it's all about being found.

For many of us in this business, we have a ton of resources at our disposal (many free) that can give a local business a TON of exposure in the search engines.

Fun thing about this concept is that is so customizable. You can target a specific area - or, you can target a specific industry. Seriously, you can be the "go to" online marketing person for all xyz-type service providers. As long as they are all targeting specific geo areas, there is no conflict of interest, ya know?

Jennifer
~PotPieGirl

Jennifer!!!

Hows ya fine self?

Whenever I see your contributions, here.. or anywhere else around the places we frequent.. they're always great. People can really learn if they read your stuff.

Peace

Jay

Hi Jay!!!! Sure miss seeing you around! Hope all is well (and THANK YOU for your kind words!).


DJ - You are so right... so very, very right. Mix the rental sites with 2.0 sites where you can edit them on the fly, and you can give a local business INSTANT online exposure. And, in many of these local markets, you can absolutely dominate the SERPs with your content.

It's fun stuff =)

Jennifer
~PotPieGirl