What Do You Really Think About "Rich Jerk" Type Sites?

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I have come across of few of these "reverse Psychology" Rich Jerk type sites (for example I'm Rich You're Not - Make Money Online From Home, The Rich Jerk - The Official Website), and I wonder, past all of the bluff and bulls**t that these sites spout, how effective is this reverse psychology copywriting approach?

Does anyone here on the forum use this approach, and more importantly, what kind of customer do you get? Frankly when I read this kind of site myself, I just laugh at them - I figure there is some fat, bookish nerd ripping off photos of girls, boats, cars, what-have-you, creating the site. In any case I'll bet there is a certain group of people who actually do sign up just because of the "challenge" that is hidden in the text. Thinking back to Joe Vitale's "Hypnotic Writing" I would bet this addresses a certain niche: that of the person who cannot say no to a dare who is also into internet marketing.

Anyway, I would be interesting in your thoughts on this topic, especially if you have tried it!

Thanks.

-DTM
#rich jerk #sites #type
  • Profile picture of the author Raiel Schwartz
    I think the approach works well for "newbies" or those not well-adjusted into the Internet Marketing industry.

    For those of us who have been in the "game" for at least 2 years or longer though, we can quickly filter through various sales approaches.
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  • Profile picture of the author Nickolie0990
    From what I hear, some people respond to that kind of approach. I don't personally use it. But, if the shoe fits, then wear it.
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    • Profile picture of the author David McKee
      Originally Posted by Nickolie0990 View Post

      From what I hear, some people respond to that kind of approach. I don't personally use it. But, if the shoe fits, then wear it.
      It would be interesting to know how many people really respond to an internet challenge, I suspect this approach would work very well on a gamer type site where there are a lot of the kinds of folks who love to take on an "online" challenge. Might make a unique way to form a niche that you would otherwise not expect.
      -DTM
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    • Profile picture of the author Suthan M
      I have created 2 website using reverse psychology like this...

      One in 2007, and one in 2009 , and I can attest to this...

      1. People like "original websites" like this
      2. People also get "sceptical" about sites like this

      YourSimplyStupid was geared towards newbies, and ThisCrapSells was more towards those who are "more experienced" and it worked for me..

      One thing for sure: You need to constantly brand it.. If you are starting new and you dont brand it, it is hard to capture the sales.. Thankfully, people are used to this kind of stuffs from me so its OK :-)
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      • Profile picture of the author Alexa Smith
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        • Profile picture of the author Suthan M
          Originally Posted by Alexa Smith View Post

          I confess I'm absolutely intrigued, now: is the spelling mistake in the domain-name deliberate, or was "youresimplystupid" already taken, or what? :confused:
          Deliberate...
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          • Profile picture of the author steve m
            Originally Posted by Suthan M View Post

            Deliberate...

            UMMMMMM.... Skeptical! I like the site though

            Steve
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        • Profile picture of the author steve m
          Originally Posted by Alexa Smith View Post

          I confess I'm absolutely intrigued, now: is the spelling mistake in the domain-name deliberate, or was "youresimplystupid" already taken, or what? :confused:

          LMAO ha ha Shouldn't it also be
          you'resimplystupid
          But I suppose it wouldn't really matter as it cannot be done like that anyway...

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          • Profile picture of the author Suthan M
            Originally Posted by steve m View Post

            LMAO ha ha Shouldn't it also be
            you'resimplystupid
            But I suppose it wouldn't really matter as it cannot be done like that anyway...

            lol, i shouldnt hijack this thread... The reason why the name is yoursimplystupid, and why the page is made that way.. is shared in the product.

            The sales page itself is a "case study" of sorts..
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  • Profile picture of the author VilPietersen@
    I remember when I first encountered the rich jerk, I thought his marketing techniques were actually quite original and clever.

    I didn't buy his book, but I know someone who did, so I guess his style works.
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  • Profile picture of the author deckman
    The Rich Jerk, This guy is a member here on the forum and once he sees this thread maybe he will share his thoughts here. IMHO I would think that there is some validity to this type of approach since the Rich Jerk has been around for some time and has added some great insight on IM here on the forum.
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    • Profile picture of the author LynnM
      Originally Posted by deckman View Post

      The Rich Jerk, This guy is a member here on the forum and once he sees this thread maybe he will share his thoughts here. IMHO I would think that there is some validity to this type of approach since the Rich Jerk has been around for some time and has added some great insight on IM here on the forum.
      Think you're meaning James, TheRichJerksNet; he's a different person.
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  • Profile picture of the author David McKee
    Originally Posted by NY1 View Post

    While I never bought his book, it's definitely entertaining, which means people will stay on the page a bit longer.

    ...

    Considering that most people that have been into marketing for a little while know the name, Rich Jerk, it seems to have worked well for his branding and getting attention in the marketplace which is one of the biggest hurdles and goals of marketing in general.
    Yeah - you got a good point, the idea has worked - and I suspect that "The Rich Jerk" has done alright. By taking this approach to the gamer world, I also suspect new life could be breathed into it.

    For example:

    "I am a god in World of Warcraft, you on the other hand, should not even be playing."

    "You don't even have the right to read what I have to say about Call of Duty. Go sell your game and go back to Pac-Man Looser."

    Etc. With some serious copywriting, this "challenge" approach might sell some pretty serious stuff in the game world. I am just thinking out loud here, so correct me if I am wrong.

    -DTM
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  • Profile picture of the author tritrain
    Meh.


    That's my short answer. I don't care for them, as they all have an agenda and don't often share anything useful. Even Guy Kawalski over-Tweets. I lost a bit of respect because of that.
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  • Profile picture of the author Karomesis
    It depends on the level of competition in your market as to whether or not Confrontational Marketing will be received well.

    If your USP is enough to set you apart from your competitors then I'd say don't try it. But if you're just rehashing the same stuff everyone else is, then CM might be the way to go to gain some traction in your segment.

    I posted a thread in the copywriting forum on this topic,
    http://www.warriorforum.com/copywrit...outs-suck.html

    this might work with my market but I'm not sure if it would work with yours. What segment are you in if you don't mind me asking?
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    • Profile picture of the author David McKee
      Originally Posted by Karomesis View Post

      It depends on the level of competition in your market as to whether or not Confrontational Marketing will be received well.

      ...

      this might work with my market but I'm not sure if it would work with yours. What segment are you in if you don't mind me asking?
      I am into Task and goal management software (AchieveMaster - my own product) and affiliate marketing. I have no interest in using this approach for what I am currently doing, but I ran across a couple of sites and thought I would throw the question out on the forum and see what kind of success it has had. I was also wondering about gamers because they are into confrontation and challenges.

      -DTM
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  • Profile picture of the author bravo75
    I think you would have to have your head examined if you bought anything like that
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  • Profile picture of the author sbucciarel
    Banned
    It's effective the first time. Then the copycats who couldn't come up with an original idea if you beat them with a stick come out. I bought RJ's ebook and that pretty much began on online career. I thought his site was hilarious. I didn't believe all the hype, but loved the sarcastic approach. I wouldn't waste any time looking at the "others".
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    • Profile picture of the author AffiliateKungfu
      Originally Posted by sbucciarel View Post

      It's effective the first time. Then the copycats who couldn't come up with an original idea if you beat them with a stick come out. I bought RJ's ebook and that pretty much began on online career. I thought his site was hilarious. I didn't believe all the hype, but loved the sarcastic approach. I wouldn't waste any time looking at the "others".
      I just love that huge pile of sigs you have.

      I'm getting more depressed by the day because I couldn't have the goodies like you do.
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  • Profile picture of the author Dennis Gaskill
    When a guy tells me he is a jerk, I have no choice but to take him at his word. I wouldn't buy into that obvious gambit, but he's done okay with it from what I've heard.

    I think similar approaches would be seen as copycatting and may not work as well for someone else. I also understand he sends emails with the same kind of phony bravado. I'd get tired of that shtick fast, but others are into self-abuse. I guess you could say he's a marketing dominatrix.
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    • Profile picture of the author lovemyth
      Originally Posted by Dennis Gaskill View Post

      When a guy tells me he is a jerk, I have no choice but to take him at his word. I wouldn't buy into that obvious gambit, but he's done okay with it from what I've heard.

      I think similar approaches would be seen as copycatting and may not work as well for someone else. I also understand he sends emails with the same kind of phony bravado. I'd get tired of that shtick fast, but others are into self-abuse. I guess you could say he's a marketing dominatrix.

      "marketing dominatrix"!! haha that's good!! I personally think the jerk is a genious! He really made a name for himself... Goes to show that a little creativeness can go a very long way!!
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  • Profile picture of the author John Rogers
    Kelly Felix was the Rich Jerk. He used to pop into the old forum once in awhile, but I don't think he comes here often anymore, if at all. I believe he sold the business. There was speculation as to why that I won't go into. I suppose no one other than Kelly knows the real story.

    According to his Facebook page he's a salesman for a company based in New York. Last I heard he was in San Diego. I can't vouch for what information is current.

    John
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    • Profile picture of the author BrianLeanza
      Personally I care very little for that sort of approach. I believe - however - that this can be appealing to a LOT of people. It certainly plays with quite a few psychological triggers that are known to work extremely well in driving the addressee to action.

      It is not the only marketing instrument that keeps amazing me over and over again. Your average sale letter for instance - you know, those that - if printed out - could easily strangle three elephants, those with the big red letters, those that have buy buttons every few inches of the page : make me wanna tear my hair out and absolutely tell me : do NOT buy this. Apparently, however, this type of sales letter seems to work perfectly well :confused:
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    • Profile picture of the author KellyFelix
      Originally Posted by John Rogers View Post

      Kelly Felix was the Rich Jerk. According to his Facebook page he's a salesman for a company based in New York. Last I heard he was in San Diego. I can't vouch for what information is current.

      John
      Hahaha. Man this really cracked me up!

      My Facebook page does list my employer as "Vandelay Industries" in Manhattan, and my occupation as "Latex Salesman". Anyone get the reference? LOL
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      • Profile picture of the author sbucciarel
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        Originally Posted by KellyFelix View Post

        Hahaha. Man this really cracked me up!

        My Facebook page does list my employer as "Vandelay Industries" in Manhattan, and my occupation as "Latex Salesman". Anyone get the reference? LOL
        From the horses mouth.
        Da man is in the house.
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        • Profile picture of the author EdmondDantes
          Originally Posted by sbucciarel View Post

          From the horses mouth.
          Da man is in the house.
          Kelly is dope...

          ...Most folks turn their food into glucose, but Kelly turns his into plutonium.

          (You know, for his brain)

          It's all happening,

          Mike Long
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      • Profile picture of the author J Bold
        Originally Posted by KellyFelix View Post

        Hahaha. Man this really cracked me up!

        My Facebook page does list my employer as "Vandelay Industries" in Manhattan, and my occupation as "Latex Salesman". Anyone get the reference? LOL
        Seinfeld. Pretty funny dude, pretty funny. Amazing to see the actual rich jerk here on the forum. Not my style but I assume you made a lot of money off of it.
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      • Profile picture of the author DogScout
        Originally Posted by KellyFelix View Post

        Hahaha. Man this really cracked me up!

        My Facebook page does list my employer as "Vandelay Industries" in Manhattan, and my occupation as "Latex Salesman". Anyone get the reference? LOL
        The fact he showed up here shows he probably monitors internet activity for his brands. Something many large corporations are still learning to do... the hard way. His adwords account is humming so he is obviously knows how to do the do. I never bought his ebooks or anything but if they are not up to par, you could always take a lesson by watching what he is doing. Lol.
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  • Profile picture of the author sundown16
    ....have to admit as soon as I see the fancy car in the driveway of this sprawling mansion.. it's time to bail!
    I hate to admit it.. but the pages with the family thing going on is beginning
    to annoy me...

    you know, the husband, wife, two kids and dog on the beach routine.

    Don't get me wrong, I'm a great family man, but there is too many of these
    sites and I suspect there a bit slimy!
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    • Profile picture of the author David McKee
      Originally Posted by sundown16 View Post

      ....have to admit as soon as I see the fancy car in the driveway of this sprawling mansion.. it's time to bail!
      I hate to admit it.. but the pages with the family thing going on is beginning
      to annoy me...

      you know, the husband, wife, two kids and dog on the beach routine.

      Don't get me wrong, I'm a great family man, but there is too many of these
      sites and I suspect there a bit slimy!
      With the current economy, probably something that gives an honest impression would be a better bet. Still....

      "Hi Loser, I suppose you want a bail-out too. Too bad you don't know the secrets that I use everyday to suck the money out of the wallets of losers like you..."

      I guess that could work, but I would not have the heart to ever put something like that up.
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  • Profile picture of the author cgcmarketing
    The Rich Jerk eBook was not a very exciting read, basically just a general overview of the different methods to make money online, they are a dime a dozen. His worked, and it sold, because of the way it was branded. Identity is everything up to the point of purchase.
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  • Profile picture of the author Mr. Enthusiastic
    I didn't buy the book but I enjoyed the promotion. Seems to me it's designed to take the reader on an emotional journey as carefully scripted as any ride at Disneyland.

    Shock! that someone clearly trying to make a sale would be so obnoxiously rude.
    Envy! at the guy's wealth.
    Greed! at the idea that I could get me some o' dat wealth.
    Fear! that the whole thing's a scam.
    Anger! at the prospect of being scammed.
    More fear! at missing out.
    Wonder! if it's real.
    Shame! at not having made anything of my financial life to match that guy.
    Laughter! at how over the top the whole thing is.
    Curiosity! at whether his techniques really could work for me.
    etc...

    The content of the book could likely have been published as "Optimizing efficiency of Internet-distributed sales promotions." With that title, maybe a dozen university libraries would have bought it and stuck it in the basement. But rich jerk, maybe I could be one too... man that's got some zing to it.

    Came across the same technique in an article the other day. "You may not agree, but you are wrong. If you knew more than I do I would be reading your list." Had to laugh at seeing the Rich Jerk technique again.

    Chris
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  • Profile picture of the author mywebwork
    It certainly is a marketing technique that works, although it can be overdone. It reminds me of the popularity of the "Dummies" books in the 80's, when I first encountered them I thought "who would want to buy a book that screams to the world that you're a dummy?".

    But as they have (and continue to) sold millions of copies it was obviously a successful marketing technique - and I actually did read "Java for Dummies" about 12 years ago.

    Other titles tried to copycat them and didn't do as well. I suspect that now that the Rich Jerk has been the original that a copycat technique wouldn't do as good. I'd stay away from trying it, but then I was wrong about the "Dummies" books so who am I to say?

    Bill
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  • Profile picture of the author The_Archer
    Don't waste your money on RJ. he makes money from selling to people who he deliberately insults.

    It's the same if you said: "You don't have my e-book??? What are you, a loser?? You will be a loser until you buy my e-book."

    Yes, it is an effective technique, but do you really want to call your audience or potential customers losers and other insults? Doesn't give you a strong customer base. Most who bought from RJ for 100's when it came out, probably just took their loss.

    I even wrote to RJ once and said I saw him on the show "the biggest loser".
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  • Profile picture of the author TheRichJerksNet
    I would not buy into such crap ... For one his site claimed he lived in a city I am close to and I know he did not live here and further investigations found out many things that was nothing but hype ..

    I will not go into that on this forum but to answer the OP anyone that falls for the bullcrap must be a newbie.

    James
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    • Profile picture of the author discrat
      Originally Posted by TheRichJerksNet View Post

      I would not buy into such crap ... For one his site claimed he lived in a city I am close to and I know he did not live here and further investigations found out many things that was nothing but hype ..

      I will not go into that on this forum but to answer the OP anyone that falls for the bullcrap must be a newbie.

      James
      To me I look at it differently. And I think you are taking it waaaayy to personal here.

      I see it as a Guy who was smart enough and clever enough and had an incredible imagination and creativity to develop a Persona and ultimately a Brand (which people love to hate) that has literally raked in millions of dollars during a period of a few years.

      Pure Marketing genius , plain and simple . Its Branding 101 and something you cant learn at Harvard Business School. You either have it or you dont !!

      And this Mother Trucker definitely had it !!

      Iam sure a lot of the big time Gurus out there will say things to discredit this guy. Maybe it is out of jealousy because they were incapable of coming up with such true Marketing brillance.

      But I think we can ALL learn a great deal from some of the Marketing strategies he used whether you agree with the Rich Jerk premise or not. !!

      You Rock Kelly !!
      Wow, the Rich Jerk coming on Warrior Forum.......Who would of thought !!
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      • Profile picture of the author TheRichJerksNet
        Originally Posted by discrat View Post

        To me I look at it differently. And I think you are taking it waaaayy to personal here.

        I see it as a Guy who was smart enough and clever enough and had an incredible imagination and creativity to develop a Persona and ultimately a Brand (which people love to hate) that has literally raked in millions of dollars during a period of a few years.

        Pure Marketing genius , plain and simple . Its Branding 101 and something you cant learn at Harvard Business School. You either have it or you dont !!

        And this Mother Trucker definitely had it !!

        Iam sure a lot of the big time Gurus out there will say things to discredit this guy. Maybe it is out of jealousy because they were incapable of coming up with such true Marketing brillance.

        But I think we can ALL learn a great deal from some of the Marketing strategies he used whether you agree with the Rich Jerk premise or not. !!

        You Rock Kelly !!
        Wow, the Rich Jerk coming on Warrior Forum.......Who would of thought !!
        Just remember things are not always as they seem.. To me I do not buy the junk because I do not need it.. I do not take it personally I just happen to do my research and no I would not buy from someone that has lied. Call it hype or marketing or whatever you want to call it. If you got to be fake to make money then I want nothing to do with your business.

        There are no gurus... Just people that are good at making you think they are gurus ...

        James
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        • Profile picture of the author discrat
          Originally Posted by TheRichJerksNet View Post

          Just remember things are not always as they seem.. To me I do not buy the junk because I do not need it.. I do not take it personally I just happen to do my research and no I would not buy from someone that has lied. Call it hype or marketing or whatever you want to call it. If you got to be fake to make money then I want nothing to do with your business.

          There are no gurus... Just people that are good at making you think they are gurus ...

          James
          Actors in Hollywood do it all the time. They put on a facade and a certain amount of fakeness while potraying someone that they clearly are NOT and boom they get 20 million dollars a film.

          This guy was just doing a similar thing using some creativity, imagination and talent to come up with some of those crazy ramblings and enticing people and providing a certain degree of entertainment just like actors !!

          By the way, RJ 's blog had some incredibly golden nuggets of information on SEO, PPC and IM in general !!
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  • Profile picture of the author Buildingfutures
    Funny thing is, that guy was on a hot TV show and became broke until he made that product.

    He's really not that rich, at least not enough to deserve that attitude on the site, and his product doesn't tell much more than these things you see newbs throw up. :/

    -Sean
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    • Profile picture of the author Lee MacRae
      Not everyone can out up a web site like the Rich Jerk and succeed. We probably all have a friend or have met someone who can say just about anything and be entertaining. Not everyone can do it without coming across as rude, ignorant or crass. As someone else said in this thread, the Rich Jerk made me laugh when I came across it. I've seen a lot of copy cats after and they all come across as rude.
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by Buildingfutures View Post


      He's really not that rich

      -Sean
      You're right ... he is no where near as rich as many think .... Now that is what I find funny, many think he is some kind of million dollar man or something.. They just have no idea how wrong they are...

      James
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      • Profile picture of the author Buildingfutures
        Originally Posted by TheRichJerksNet View Post

        You're right ... he is no where near as rich as many think .... Now that is what I find funny, many think he is some kind of million dollar man or something.. They just have no idea how wrong they are...

        James
        And thats what contributes to his 'success'. Most people DONT know how wrong they are or who the guy really is. His website shows all this fancy stuff, I'm sure he couldn't have even afforded even when he was still working that gig of his before it was canceled.

        Ah, the obscurity of the internet. Where a bum can be a millionaire, and a millionaire can be a bum.

        -Sean
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        • Profile picture of the author TheRichJerksNet
          Originally Posted by Buildingfutures View Post

          And thats what contributes to his 'success'. Most people DONT know how wrong they are or who the guy really is. His website shows all this fancy stuff, I'm sure he couldn't have even afforded even when he was still working that gig of his before it was canceled.

          Ah, the obscurity of the internet. Where a bum can be a millionaire, and a millionaire can be a bum.

          -Sean
          You're right and I have a post on my forum just about this being "fake" stuff..

          LOL .. I like that 'success' ...

          James
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  • Profile picture of the author Chris Whitrod
    Love or loathe his copy writing, the fact is that you all read it. Probably read plenty more than just one sales page too. The RJ was able to standout and get a truckload of attention within the Internet Marketing world. Anybody who can get that sort of attention in a noisy overcrowded market is a great marketer.
    In answer to your question David. Controversy will continue to capture attention. Think Howard Stern, and more recently Gordon Ramsy. Whenever I have fun with my copy, conversions improve.
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    • Profile picture of the author David McKee
      Originally Posted by Chris Whitrod View Post

      Love or loathe his copy writing, the fact is that you all read it. Probably read plenty more than just one sales page too. The RJ was able to standout and get a truckload of attention within the Internet Marketing world. Anybody who can get that sort of attention in a noisy overcrowded market is a great marketer.
      In answer to your question David. Controversy will continue to capture attention. Think Howard Stern, and more recently Gordon Ramsy. Whenever I have fun with my copy, conversions improve.
      Agreed - but these days, what is controversial anymore? You think you have something that might just be a "little over the top" and the next thing you know some guy is getting onto a plane with exploding underwear!

      I guess that is where the real creativity comes in.
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      • Profile picture of the author JohnMcCabe
        The original Rich Jerk site was so campy and over the top it was entertaining. Enough so that I did buy the book, just to see what he would do.

        Like most originals, the copycats lack something. In this instance, what was fun in the RJ caricature is simply insulting in the RJ wannabes.

        Ran across a sales page with a headline that read "If You Aren't Ready to Beleive Me, Hit the Back Button Now, Loser!" (yes, they misspelled 'believe'). Being a generally agreeable sort, I did...

        Got an email with the subject line "Unsubscribe Now!"... Being in an accommodating mood, I did them one better - I unsubscribed from all of the sub-lists I was on, too...

        Like any one-time effective approach, the copycats don't really care why something worked, only that it did. So you get long sales letters written with the same approach used on short articles - find one you like and then 'rewrite' it by making a few quick substitutions.
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  • Well, the funny thing is I've actually opted in to the Rich Jerk site and bought the $10 e-book just to see what it was all about.

    The information inside was good and straight forward, but its nothing you can't find running a search through the Warriors Forum or Google.

    Also, the idea behind its marketing, in my opinion, only stick to those who are susceptible to messages that attack someones ego. I am not particularly fond of it, and I still receive emails everyday from the site.

    ...It's actually starting to get annoying. Lol!
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    • Profile picture of the author Karen Blundell
      The "shock" style of marketing that the RichJerk used annoys the crap out of me, but I did look...so he definitely got the traffic...and it's a numbers game, as we all know, so the more people that landed on his site even out of the slightest bit of curiosity, the more he was likely to get some suckers to buy from him. You got to give him credit for that.

      Now that I've seen it, I wouldn't even bother looking at another copy-cat site. But then again, I've been around the internet for more than a week, and I know what I want and what I like, and what to avoid.
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  • Profile picture of the author N4PGW
    Of all the guru's I unsubscribed from, he was not one of them. I am sure he has a target audience as most business advertising has, but I wasn't one of them so I never checked him out. It just isn't my style.
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  • Profile picture of the author Troy_Phillips
    Oh Come on people .

    You don't know what life is all about till you have smoked a rich jerk cigar .
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  • Profile picture of the author Suthan M
    I have a post to make here:

    I seriously believe that many people are undermining the concept of "Rich Jerk" website. Dont look into that aspect way too much.

    Look at it from this perspective: HE WAS DIFFERENT.

    Now, by being different, he became an idol, an enigma, and someone who took the industry by storm. You have to give him credit. Now, chances are, people might copycat that, but..

    when you keep on coming up creative projects, people are bound to keep an eye on you: no matter what they say..
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  • Profile picture of the author Desmond Ong
    To be honest with you, Rich jerk aka. KF is the ONLY sales letter that I've read back then.

    Do I read most of your sales letters? NO.

    It's good to be different but again, you need to study your market well.
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  • Profile picture of the author Emily Meeks
    I was thoroughly entertained by the Rich Jerk. I still get his emails, and read them for the sheer comedy.

    I don't bother with any copycat sites though - a joke is never as funny the second time around.
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  • Profile picture of the author loisl
    Going on this thread alone, I think it's obvious this guy has been successful in his branding efforts, if nothing else.

    I have found his approach amusing and have hung around on the site long enough to be entertained but it stops there.
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    Mary-Lou
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  • Profile picture of the author Keywordology
    Regardless of what you may think of it, it was unique when it first came out compared to everything else. But it's been so overused now that I think even newbies see it a mile away.
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  • Profile picture of the author sbucciarel
    Banned
    Well, he sold me his ebook and I'm the biggest skeptic around. I don't buy ebooks. I went to the site 10 times before I bought and figured well, the site is so amusing that it's worth the money for the ebook.

    The access to his forum was priceless. I made a lot of money and some friends there.

    Plus ... I'm on very few lists. I dump them at a blinding rate, but I never unsubscribed from RJ's list. The last email I got if I recall was a few days ago

    Subject: OPEN IT DAMMIT

    I did.
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  • Profile picture of the author travlinguy
    I found Rich Jerk offensive. Still there was something to learn with his approach and style. The funny thing is this, the whole thing wasn't really about the stuff in his ebook, which was rehashed material that could be found in any decent 'info product' PLR package.

    His main business was Web hosting but most people missed that. When you subscribed to his 'system' you got a free cookie cutter Website. Yeah, sure... free.

    The hook was that you had to host through his company at $10 a month. That's some nice residual income when you multiply it by tens if not hundreds of thousands of jerks, errrr... members. There's nothing new under the sun, just new suckers to make it look so.

    These days success is measured almost exclusively by your gross and net. I guess it doesn't much matter if you berate people and hype the living crap out of ancient info to make it look fresh.
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    • Profile picture of the author EdmondDantes
      Originally Posted by travlinguy View Post

      I found Rich Jerk offensive. Still there was something to learn with his approach and style. The funny thing is this, the whole thing wasn't really about the stuff in his ebook, which was rehashed material that could be found in any decent 'info product' PLR package.

      His main business was Web hosting but most people missed that. When you subscribed to his 'system' you got a free cookie cutter Website. Yeah, sure... free.

      The hook was that you had to host through his company at $10 a month. That's some nice residual income when you multiply it by tens if not hundreds of thousands of jerks, errrr... members. There's nothing new under the sun, just new suckers to make it look so.

      These days success is measured almost exclusively by your gross and net. I guess it doesn't much matter if you berate people and hype the living crap out of ancient info to make it look fresh.
      I thought the most important word in that post was "fresh."

      It's all happening,

      - Mike Long
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by travlinguy View Post

      I found Rich Jerk offensive. Still there was something to learn with his approach and style. The funny thing is this, the whole thing wasn't really about the stuff in his ebook, which was rehashed material that could be found in any decent 'info product' PLR package.

      His main business was Web hosting but most people missed that. When you subscribed to his 'system' you got a free cookie cutter Website. Yeah, sure... free.

      The hook was that you had to host through his company at $10 a month. That's some nice residual income when you multiply it by tens if not hundreds of thousands of jerks, errrr... members. There's nothing new under the sun, just new suckers to make it look so.

      These days success is measured almost exclusively by your gross and net. I guess it doesn't much matter if you berate people and hype the living crap out of ancient info to make it look fresh.
      When you're a newbie, as I was, everything is fresh. While the ebook wasn't that helpful to me, the forum was a goldmine at that time. Made about $1,000 as a noob from the advice I received from seasoned marketers. Made relationships that I still have today. No one broke anyone's arms to buy the template website or his hosting, and I did not buy it. The RJ Forum, which you got membership into after buying the book was the biggest benefit of buying the book.
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      • Profile picture of the author KellyFelix
        Originally Posted by sbucciarel View Post

        The RJ Forum, which you got membership into after buying the book was the biggest benefit of buying the book.
        Thanks! I hear that a lot actually. The forum became the such an unexpected value for our customers.

        I also agree that anti-marketing is somewhat played out now, but being the first has had its advantages. In my opinion the ebook was exactly what you have said - a collection of lots of information that could have been found scattered elsewhere, along with exactly how I used that info to build million dollar info-businesses over and over. And yes, the hosting was huge for us.

        I'm finally branching out to my own thing these days, and you can find out more in my signature.

        The Warrior Forum has been good to me since 1999. Back then it was just a bulletin board with a core group of cool people. It's amazing how far it has come.

        Take care everybody. I'm gonna bow out of this thread and not bump it anymore. I'm pleasantly surprised at how 5 years later these threads still come about.

        Best,

        Kelly
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  • Profile picture of the author sandra.IMqueen
    Thanks for cutting to the chase.
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  • Profile picture of the author Online Bliss
    I appreciate any marketer who can
    Dare to Be Different.

    The Rich Jerk Started that and at one time
    it worked very well for Mr. Kelley Felix.
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  • Profile picture of the author shecky
    I actually met one of the Rich Jerks a few months ago. He's good friends with another marketing buddy of mine. His name is Ryan, and he's a great guy. He's a VERY smart marketer, and does VERY well. He's not really a jerk, that's just his angle....and it works. He definitely wasn't Kelly Felix, so I'm guessing there's a few of these "jerks" running around...lol!

    I would agree that the technique probably works best with newbies, but lets face it, with the economy in shambles, there's a TON of newbies always coming into the marketplace looking to make a buck.

    Shecky
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  • Profile picture of the author danielmcclure
    Yeah I remember coming across his products back in the day. Definitely amusing and caught my sense of humour. Did a bit of research and decided it wasn't for me but there is no doubt that type of marketing can work when done properly.
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  • Profile picture of the author juansaldivar
    Well, I think the Rich Jerk site is brilliant from a marketing stand point. People want to hear that, people want to believe that the key to riches is sooo easy everyone can do it. No surprise his ebook is a best seller. From that perspective it is brilliant.

    On the other hand, I don't buy it, no get-rich-quick scheme works and I'm not saying that because of experience it's just common sense. However people want to believe it works, so that's the reason they exist.

    So in that case, they are just fun to watch their ludicrous claims and see how people "bite" it.
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  • Profile picture of the author David McKee
    Well,

    I must say I never thought my simple question would generate this much interest - and that in itself is quite constructive. I suspect that if a topic can generate a long thread and a lot of interest on Warriors, then it will also generate traffic on the internet.

    The "anti-marketing" aspect of the RJ site points out some interesting things with regard to positioning and trends. RJ sites began back in the more innocent internet era, when the world was not teetering on economic collapse - "everyone" was making a fortune in the "Dot Com" Boom. A certain sense of envy permeated the landscape.

    Now, as more people have lost jobs, and we are a bit more skittish with regard to "internet fortunes" I wonder what new strategies in the "anti-marketing" genre would work.

    Many thanks to all who have posted their insights to this thread, and of course big thansk goes out to Mr. Kelly Felix, the original.

    -DTM
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  • Profile picture of the author James12C
    It takes all sorts, doesn't it? Like workouts or training - some people love the bootcamp approach and being shouted at..... I didn't take to his style at all..... but then, my gym membership has lapsed!
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  • Profile picture of the author ArnelRicafranca
    I though that it was well done. Absolutely brilliant. He made a fortune from that style of marketing. Why? Because it is different, unique, and unexpected. He was able to separate himself from other so called "expert." The copy was absolutely well done.
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  • Profile picture of the author lancasterjoeradio
    Yah I subscribed to Rich Jerk crap for a few weeks. I got pretty fed up with the rich jerks, the black hats, red hats . . . probably the whole babble came from the same jerk alright!

    Anyway, I unsubscribed him long ago and thank God I never spent even a wooden nickel on him.

    Also Thanks to Tiffany Dow for letting it out the bag today. She sounded pretty upset about it, and I'm proud of having her for a friend and adviser.
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