Unused little customer research trick
Understanding as much as possible about our potential customers is one of the most important factors in marketing. If you've ever followed David DeAngelo's (or Eben Pagan as we know him) free newsletter you can see that Eben understands his customers 100% - he creates the perfect person that they can relate too - and this is one of the main attributes that helped him build a multi-million dollar business.
A lot of Eben's teachings revolve around learning about your potential customers, he calls this your 'Customer avatar', this involves the following:
- Who they are
- Where they live
- How much money they earn
- How much money they have disposable
- What age they are?
- What there attitude to life is
- What makes them tick
One tool that I have been using that I've seen nobody else use is:
Relevant Demographic Targetted Advertising.
Just a quick case study on the term: 'money making': Male: 154% - Female: 29% 18-24: 96.55% 25-34: 153.33% 35-44: 92.86% 45-54: 27.78% 55-64: 50.0% 65+: 100% Income not specified: 58.67% Less than $25,000: 75.00% $25,001 - $35,000: 166.67% $35,001 - $50,000: 75.00% $50,001 - $75,000: 500% $75,001 - $100,000: 200% $100,001 - $150,000: 100% Thin: 54.55% Athletic: 162.07% Average: 84.38% Slightly Overweight: 57.14% |
Just when you think you've got it all figured out, someone changes the rules.
Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
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nothing to see here.
Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
Fast & Easy Content Creation
***Especially if you don't have enough time, money, or just plain HATE writing***
Just when you think you've got it all figured out, someone changes the rules.