You put up your sales letter during the pre-launch and start telling visitors that they pay now and get product at a 50% discount for buying within the pre-launch phase and they will be given access to the product on the launch date .. eg 00.00.0000 at 0000 hours and if they choose to buy later, they will get at double the price they are getting now!
Does this work?
Can this work?
Is this strategy good?
Have you tried it?
I must say that it didn't just pop up in my head. Someone else said this to me. they even went ahead and said that I could ask JV partners to start sending the traffic and make the sales.
Please note that I am asking this question for a product related to IM niche! but I am interested in knowing what you think about other niches as well.
Thanks for your time in advance!