Article Marketing Demystified

by cozandeffect 12 replies
As I see it, there's two reasons for article marketing:

1. Build up backlinks.

2. Get traffic from article directories.

Will the backlinks improve my own Search Engine results so they appear higher than the articles themselves?

For example, I have a webpage on travel that is keyword optimized.
I write an article on that same keyword and publish it on EZA.
Will the backlink from that article make my webpage rise about the EZA article?

In all honesty, I just want traffic. Which one is the better way to go?
#main internet marketing discussion forum #article #article marketing #demystified #marketing
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  • Profile picture of the author KenJ
    You cannot predict which one is going to be the highest in google. Google is more inscrutable than us humans can ever understand.

    Its like half of the world population (men) cannot make sense of the other half. No Names, no pack drill

    Just keep writing and submitting articles. The traffic will keep on coming
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  • Profile picture of the author shrinagesh
    If your blog/site is new, its usually your content on article directories that'll rank better. Either way, u can hope to get traffic.

    When submitting articles to article directories, don't give out every scoop you have. When you keep your readers hanging, they'll click on the link you provide in your resource box.
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  • Profile picture of the author Dick Doe
    Originally Posted by cozandeffect View Post

    As I see it, there's two reasons for article marketing:

    1. Build up backlinks.

    2. Get traffic from article directories.

    Will the backlinks improve my own Search Engine results so they appear higher than the articles themselves?

    For example, I have a webpage on travel that is keyword optimized.
    I write an article on that same keyword and publish it on EZA.
    Will the backlink from that article make my webpage rise about the EZA article?

    In all honesty, I just want traffic. Which one is the better way to go?
    Do 1 and 2 both. Backlinks will eventually bring you lots of traffic by giving you higher positon in SEs; traffic from article directories is short term, however, traffic is traffic, right?

    Building up backlinks is a long term strategy and can take months. Article marketing is of course one way to build backlinks, but there are other ways to do it too: such as directory submission, social bookmarking, press releses, etc.

    If your site has more PR and backlinks than EZA then yes it is possible to have your website above your articles.
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    • Profile picture of the author Aging
      What about Link Metro or Cyber Link Pro? Any opinion on using one of those?
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      • Profile picture of the author cozandeffect
        Hi Aging,

        Do these services really work? I'm a bit skeptical of companies promising results in google... don't want to wind up in a bad neighborhood. Do you have experience with these services?
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        • Profile picture of the author Aging
          I wasn't endorsing Cyber Link Pro and Link Metro - I was wondering if anyone else had used them.
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  • Profile picture of the author cozandeffect
    So if I were to submit the same article to EZA and GoArticles...is that OK?

    Thanks!
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  • Profile picture of the author SimonRiver
    The backlinks will get you traffic for sure, but as for SEO on your site, it's been a questionable debate amongst the traffic community.
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  • Profile picture of the author Fabian Tan
    See what people are doing. Follow them.

    Fabian
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  • Profile picture of the author tess47
    I submit my articles to Ezine and GoArticles and I have never had any problem. I occasionally submit them to other sites such as Article Dashboard and Buzzle.

    I think you should write articles both for backlinks AND traffic. It works well for me!
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  • Profile picture of the author Chri5123
    Originally Posted by cozandeffect View Post

    As I see it, there's two reasons for article marketing:

    1. Build up backlinks.

    2. Get traffic from article directories.

    Will the backlinks improve my own Search Engine results so they appear higher than the articles themselves?

    For example, I have a webpage on travel that is keyword optimized.
    I write an article on that same keyword and publish it on EZA.
    Will the backlink from that article make my webpage rise about the EZA article?

    In all honesty, I just want traffic. Which one is the better way to go?

    You should start off using article marketing for long tail keywords as this will give you quciker results as you get listed high on Google if done properly.

    However the 2 other reasons that you mention are good, except to build backlinks and get ranked for competitive keywords it can take time!

    If you keep on going you will get there.

    Chris
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  • Profile picture of the author John Piteo
    You can do both. Just submit your article to EzineArticles first than you can put it on your site. I've tested article submission in many ways over the last three years and found that the articles I submit usually make it to the first page of Google much easier than the ones on my sites.

    In one of my tests I submitted an article to EzineArticles and placed the same article on my own PR 4 site the same day that the article was approved. After a couple of weeks the one submitted to EzineArticles ended up on the first page of Google for the long tail keyword. The one on my site was nowhere to be found (supplemental index)

    John P
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