This promotion made me money (hope it helps you)
Hi everyone,
Here's a really simple little thing I did this week to make some extra money. I am definitely pleased with the result and I'll surely do this again sometime in the next couple months. It can be repeated every so often, I'm sure, with good results.
I expect this is obvious to MANY of you. No worries. To some it will be a good reminder that simple WORKS.
So, I have an opt-in list from my main product, which is a Clickbank product. It's in the parenting niche. This week I did a blog post about a product in the fitness niche. I wrote about how likely it was for many of my readers to have made new year resolutions to get in shape. I related it back to my market by suggesting it was a good idea to set a good example for your kids. ALL of this is true and very much in line with my belief system.
I explained to the audience up front, that if they buy this particular fitness ebook through my link, I get a fee. That fee enables me to offer my own audio product to them, at no cost.
So quite simply, I turned my own product into a bonus if the prospect was to buy something ELSE.
Here's how I implemented the idea.
Wednesday: issue blog post, and send promotion to my list via Aweber's broadcast email system. Short description in the email body, linking to the blog post.
Thursday: sent another email ONLY to those who didn't open the first email. You can do this with Aweber in case you didn't know.
...then I forgot about it until today (Sunday). So I sent another email this morning to everyone (even those who opened the first two emails). I reminded them that this was the last day of the offer.
Funny enough, today was the biggest sales day out of the three. So the scarcity principle has worked once again.
I used scarcity because I wanted people to take action. And it's valid. If someone buys the fitness product tomorrow and emails me I'll tell them "sorry, the rules say the deal ends Sunday".
Let me elaborate with one more concept. That is ... move people FROM your prospect lead to your CUSTOMER list once they buy. For me, I don't care if they pay for my product or pay for someone else's and get mine as a bonus. Point is I now have a buyer, so when I give them my product, I get them on my customer list and use aweber automation to get them OFF of my prospect list.
So I can keep sending value + promotion to my prospect list, and eventually get them on my customer list when they buy something.
This way, customers are not bombarded with offers, but prospects get many offers.
All the best to everyone!
Here's a really simple little thing I did this week to make some extra money. I am definitely pleased with the result and I'll surely do this again sometime in the next couple months. It can be repeated every so often, I'm sure, with good results.
I expect this is obvious to MANY of you. No worries. To some it will be a good reminder that simple WORKS.
So, I have an opt-in list from my main product, which is a Clickbank product. It's in the parenting niche. This week I did a blog post about a product in the fitness niche. I wrote about how likely it was for many of my readers to have made new year resolutions to get in shape. I related it back to my market by suggesting it was a good idea to set a good example for your kids. ALL of this is true and very much in line with my belief system.
I explained to the audience up front, that if they buy this particular fitness ebook through my link, I get a fee. That fee enables me to offer my own audio product to them, at no cost.
So quite simply, I turned my own product into a bonus if the prospect was to buy something ELSE.
Here's how I implemented the idea.
Wednesday: issue blog post, and send promotion to my list via Aweber's broadcast email system. Short description in the email body, linking to the blog post.
Thursday: sent another email ONLY to those who didn't open the first email. You can do this with Aweber in case you didn't know.
...then I forgot about it until today (Sunday). So I sent another email this morning to everyone (even those who opened the first two emails). I reminded them that this was the last day of the offer.
Funny enough, today was the biggest sales day out of the three. So the scarcity principle has worked once again.
I used scarcity because I wanted people to take action. And it's valid. If someone buys the fitness product tomorrow and emails me I'll tell them "sorry, the rules say the deal ends Sunday".
Let me elaborate with one more concept. That is ... move people FROM your prospect lead to your CUSTOMER list once they buy. For me, I don't care if they pay for my product or pay for someone else's and get mine as a bonus. Point is I now have a buyer, so when I give them my product, I get them on my customer list and use aweber automation to get them OFF of my prospect list.
So I can keep sending value + promotion to my prospect list, and eventually get them on my customer list when they buy something.
This way, customers are not bombarded with offers, but prospects get many offers.
All the best to everyone!