Can I get your opinion on some logo concepts please?

14 years ago

If I were going to choose one for myself I would go with either of these ones.

http://peterdouglasraw.com/wp-conten...o-concepts.jpg

http://peterdouglasraw.com/wp-conten...o-concepts.jpg

The rest simply look ill-defined and having an outline upon a white background simply makes it hard to make out.

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swilliams09

14 years ago

Out of all the options I like the first set. I don't think the artwork is strong enough in the others to stand alone. A basic rule of thumb for logos is that a logo should be able to work at the size of a postage stamp or on a billboard.

Also I think they typography is stronger on the first set. While I'm not in love with those fonts, they show some creativity and good use of color as oppose to the rest which seem to rely on the illustration to carry the logo. The other sets seemed a little phoned in as far as font and placement.

Just one guys opinion.

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tomcam

14 years ago

I like set 2.

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copious

14 years ago

Originally Posted by Sparhawke

If I were going to choose one for myself I would go with either of these ones.

http://peterdouglasraw.com/wp-conten...o-concepts.jpg

http://peterdouglasraw.com/wp-conten...o-concepts.jpg

The rest simply look ill-defined and having an outline upon a white background simply makes it hard to make out.

Thanks, good point about the white background. I'm not too fond of that either. I've been looking at logos a lot lately, and those on a darker background seem to stand out the best.

I'm not sure which logos you were linking to... both those links go to the same picture. Unfortunately I had to make one large image with all the logos or they were scattered all over the page (must be because I'm not 100% proficient with Wordpress yet). But I think I know which ones you were referring to.

Originally Posted by swilliams09

Out of all the options I like the first set. I don't think the artwork is strong enough in the others to stand alone. A basic rule of thumb for logos is that a logo should be able to work at the size of a postage stamp or on a billboard.

Also I think they typography is stronger on the first set. While I'm not in love with those fonts, they show some creativity and good use of color as oppose to the rest which seem to rely on the illustration to carry the logo. The other sets seemed a little phoned in as far as font and placement.

Just one guys opinion.

Initially, I was not all that drawn to the first set, but the more I think about it, that's the one I keep coming back to. But I wanted to see what others thought, rather than just me. Good point about a logo needing to work at the size of a postage stamp or a billboard - I'll remember that!

Like you said, the fonts may not be the best, but it does show some creativity and good use of color.

I got an anonymous reply from the form on my blog. He or she did not like any of the designs (and that's fine, I'm glad people are being honest). In fact, he/she said that they looked like templates. To be honest, they do tend to have that feel to them, although I like the idea of the 3 silhouettes. It just doesn't look "custom" enough. Plus, now I'm thinking it may not work as a logo at a really small size. But then again, I'm far from a graphic design or marketing expert. I'm just learning and REALLY appreciate all of the honest feedback. Thanks folks!

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copious

14 years ago

I forgot to mention... I do have some flexibility and can go back to the designer for a few more rounds of revisions. These are just the first ones.

Much as I'd love to hire a Madison Avenue advertising agency, it's just not in the budget. But I think that with some constructive feedback, my designer can come up with something suitable - whether it be based on one of the current designs or a totally new one. I decided to ask for other people's opinions before I go back to her. And I'm loving the feedback from all you - it's very helpful. Thank you!

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Hanz 14 years ago

set 2 is looking good
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jamespereira

14 years ago

Oh yes, I can vouch that women will buy or recommend products for the men in their lives - mothers, wives, sisters, daughters and girlfriends.

In fact, women are bigger spenders on health care products, many times over than men.

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RefundHost

14 years ago

On the left, the B& W where the fat white guy does not overlap the grey guy
cut out the white guy completely and it will be great.

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BeeJay

14 years ago

Set 1 by a country mile, and if I had to chose a graphic I'd go with the bottom level of set 2. The others just didn't gel with me at all. I dunno...maybe I'm not a skinny man trying to burst out of a fat body (although I did look a little pregnant after Christmas).

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Daniel Brock

14 years ago

I think the first set is the best mainly because is simple.

I think logos should be really simple, that's just me though.

I do like the images of the skinny guy coming out of the fat guy though, it's pretty good.

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Kevin Riley 14 years ago

Set 1 with red background. Easy to read, catches the eye.
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- Matt Gannon 14 years ago
  
  Originally Posted by Kevin Riley
  
  Set 1 with red background. Easy to read, catches the eye.
  
  I agree!
  
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Sparhawke

14 years ago

Originally Posted by zoneinfinite

copious: If you want your opinions on logos, you should hang at out graphic/web design forums. Most people on here have no clue what is good web/graphic/logo design. Just look at majority of the websites created by IM-ers. Awful.

Your designer is pretty good. Go with set 3. Very nice concept. Please don't take set 1. It's too plain and boring. It's just not iconic. The logo for set 3 is memorable and the image is stuck in my head. For set 2, it's good but the typography isn't too great.

*sigh*

I would not go with something a graphic artist did because for the most part they are unrealistic with their artwork. A normal person can make an absolute screw-up of design without him having to pay a graphic artist to do it specially.

My brother himself is good at art but he is absolutely bloody awful at design because he is way too impressed with his own ability and shoves way too much into it, when designing something you need it to be short, sweet and memorable...something that anyone can draw in a maximum of 15 seconds and something you can instantly recognise.

Set 2 man looks like he is either pregnant or has a tumour, not sure if that is a bad thing.

Set 3 looks like it was thrown together in 3 seconds on paint, the stick arms and legs do it no favours and neither do the non-backgrounds of the upper two.

At least with set 1 they can go up in the banner and after a time start to get recognised for what they should be, a good graphic should not always be iconic and that is just the kind of thinking that confuses the situation as it almost guarantees the producing of a graphic that is in itself too busy, until you have 50 years of legacy.

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swilliams09

14 years ago

Originally Posted by Sparhawke

*sigh*

I would not go with something a graphic artist did because for the most part they are unrealistic with their artwork. A normal person can make an absolute screw-up of design without him having to pay a graphic artist to do it specially.

My brother himself is good at art but he is absolutely bloody awful at design because he is way too impressed with his own ability and shoves way too much into it, when designing something you need it to be short, sweet and memorable...something that anyone can draw in a maximum of 15 seconds and something you can instantly recognise.

Set 2 man looks like he is either pregnant or has a tumour, not sure if that is a bad thing.

Set 3 looks like it was thrown together in 3 seconds on paint, the stick arms and legs do it no favours and neither do the non-backgrounds of the upper two.

At least with set 1 they can go up in the banner and after a time start to get recognised for what they should be, a good graphic should not always be iconic and that is just the kind of thinking that confuses the situation as it almost guarantees the producing of a graphic that is in itself too busy, until you have 50 years of legacy.

Lets not slander all of us graphic artists because your brother is a hack okay? Obviously you agree with one graphic artist about this choice.

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dave147

14 years ago

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Scott Henderson 14 years ago

I think that set 2 is the best, more eye catching, good choice of colors.
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Sparhawke

14 years ago

By the way, I meant the set 1 with both black backgrounds and the red background, the beige is too wishy-washy and the top four do it no favours due to the colour bleeding problems of having no solid background.
If you are going with that idea you need very strong colours and concept to make it work, no second guessing it.

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Paul Pereira

14 years ago

i would go set 1. top left, its not to much, not to little, just right!.....let us know what you decide on!

Paul

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TerrieS

14 years ago

I like the red, black, gold color theme.

I like the skinny man bursting to get out of the fat man, but that is not the graphic to show it! It looks like a hot dog or something I won't mention here...

I like the way the font changes from thick to thin in the first one, although I probably would use a different font.

Out of the three sets, I would choose number 1.

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sbucciarel

Banned 14 years ago

Set 1 ... don't like the other two at all. Not in love with Set 1, but it's the best of the 3

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jirimajkus 14 years ago

I like set 1 and set 2.

Have a great day.

Jiri
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DogScout 14 years ago

Originally Posted by sbucciarel

Set 1 ... don't like the other two at all. Not in love with Set 1, but it's the best of the 3

Pretty much my feelings, not in love with any of them.

However, the thing to remember is: it is the company that makes the logo, NOT the logo that makes the company. There are a lot of pretty crappy famous logos because the company did well and plenty of great logos have been made for companies that went out of business.
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sandra.IMqueen

14 years ago

Set 1 red background is my preferred choice, However, the idea of a body shape changing is a good one but i don't think you've found the right image yet.

I definitely don'tlike set 3

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copious

14 years ago

Wow, thank you so much everyone! I know the comments are still coming in, but so far, based on the comments here as well as those submitted anonymously on my blog, Set 1 (text only) is the top choice. As several of you pointed out, the concept is great, though the font choices might not be. This might be the idea I go with and have the designer develop it a bit further. It can be simple and effective. I think of the FedEx logo (and I see a lot of their trucks driving around) - that logo is text only, it's simple, effective, can be seen from a mile away and also looks good when it's the size of a postage stamp.

Clearly, the next most popular choice so far is Set 2, with the 3 silhouettes. Again, several of you have mentioned that the idea is good, but the design is not. To be honest, this was my favorite set when I saw the logo concepts for the first time. But it doesn't matter what I like, it's what will be the most effective.

Some of you have mentioned that set 3 is your preferred choice, but with a better design. When I first saw the 3 logo concepts, this was my least favorite. I didn't catch on to the idea at first, and was worried other people might not either. Plus, it may look a bit too clunky.... (not sure how to phrase it any differently).

But I will wait and see if any more comments come in. I truly do appreciate all of your honest feedback. It looks like whichever logo concept I go with, it will need to go through another round of revision. As they say, you can never please all of the people all of the time, but as long as the majority likes it, that's what I'll go with.

Thanks again!

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Afaneh

14 years ago

Set 2 . if your target is men, most men rely on the visual representational system I believe you would need more than text to grab thier attention

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ArnelRicafranca

14 years ago

I feel that there is something missing. I can't say exactly what it is yet.

I honestly not a big fan of any of it at the moment.

It could just be me.

Arnel Ricafranca

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Jacer

14 years ago

I would go with the first set. Really don't like the graphics in the other two.

I am probably not the person to ask though because I am not fat

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tomw

14 years ago

Set one by a long way. Gotta say though, you need a new designer...

Tom

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Lance K 14 years ago

I agree that set 1 (given the options) is the best.
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KarlWarren

14 years ago

Personally, I think set 1 shows a little bit of promise -

set 3 looks like you're trying to teach people how to play Wii Fit

If you want an idea... the progression of the fat man to the thin man could work (in set 2) if it's used on its own without the text (or, have the text underneath - small, on one line) I can see where you're going with it (evolution of man) and I like the concept. But it's too jumbled when it's part of the logo with text.

Word of advice...

If those are royalty free stock photos/illustrations, don't assume you have the rights to use that logo on everything from business stationery to websites, without a license for each use. For your own protection, ask your designer where they sourced the photos from and check the license.

Stock photos used in logos are STILL copyright of the original owner and the stock photo site. Which also means that trying to TM your logo would most likely be futile.

Also, listen to Tom for most things design related - trust me on this.

==== EDITED TO ADD ====

Don't assume your designer takes the risk for copyright infringement in the worst case scenario, the responsibility is also yours to check legitimacy of images.

==== EDITED AGAIN TO ADD =====

If you want to go with the 'evolution of man' theme... add the following stages.

Obese man sitting in chair eating a burger.... (before the first pic)
Man sprinting.... (after the last pic)

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Eric Reed

14 years ago

set 2 (morphing man) gets my vote..

Eric

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xbokcom

14 years ago

Well everyone will have a different opinion...

So here is mine

Set 2

It show more the body transformation.

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JonMills

14 years ago

I liked set 2

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Guy G.

14 years ago

Hey,

I like set 3. I don't like the abdominal proportions on set 2's fat man. Set one is really professional too, but it could use an image. An office member just mentioned that set 3 does look like a burger if you turn it sideways. Maybe that's why I like it. I like the that it's cartoonish and not too serious. It's imagery of the new thinner man emerging from the bondage of the fat man has so many levels to it.

I'd go with number 3

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rainyclayday 14 years ago

Set 1 red background would be my choice.
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dgoldie

14 years ago

The lower two images in set 2 are the best in my opinion, especially the gray scale one. The visual of the body changing is a good way to send a memorable message. Nice job. The top two images in section 2 would look better with a non-white background in the lower half of the logo.

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Sparhawke

14 years ago

Originally Posted by swilliams09

Lets not slander all of us graphic artists because your brother is a hack okay? Obviously you agree with one graphic artist about this choice.

Originally Posted by Sparhawke

*sigh*

I would not go with something a graphic artist did because for the most part they are unrealistic with their artwork. A normal person can make an absolute screw-up of design without him having to pay a graphic artist to do it specially.

My brother himself is good at art but he is absolutely bloody awful at design because he is way too impressed with his own ability and shoves way too much into it, when designing something you need it to be short, sweet and memorable...something that anyone can draw in a maximum of 15 seconds and something you can instantly recognise.

Set 2 man looks like he is either pregnant or has a tumour, not sure if that is a bad thing.

Set 3 looks like it was thrown together in 3 seconds on paint, the stick arms and legs do it no favours and neither do the non-backgrounds of the upper two.

At least with set 1 they can go up in the banner and after a time start to get recognised for what they should be, a good graphic should not always be iconic and that is just the kind of thinking that confuses the situation as it almost guarantees the producing of a graphic that is in itself too busy, until you have 50 years of legacy.

I am not trying to be offensive but YOU are, I am just stating my opinion from personal experience.

There are many great artists out there who the opening poster could work with but he has to find them, I simply stated that 99% of them do not know the first thing about what people focus on and would rather show off their talent instead of actually promoting a site.

For a headline graphic to work you need it to actually be copy-able by everyone, like the superman logo, everyone knows what that looks like....

When you have a graphic that can be copied by everyone easily you then have to put your own stamp on it and promote it, if it is not instantly recognisable by a single bloody person you have wasted all your time.

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copious

14 years ago

It's looking like a text-only version may be winning out, although I personally like the idea of the 3 silhouettes. I'm going to look through all the comments again tomorrow and then give my designer some more direction on how I'd like to take this.

Thanks again everyone, I really appreciate this!

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miellas

14 years ago

Set 2 with the red gets my vote

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copious

14 years ago

First of all, I want to THANK all of you for your amazing feedback on the logo concepts! This is my first Internet Marketing venture, so I appreciate all of your comments and suggestions. It was REALLY close - in fact almost a TIE - between "text only" and "3 silhouettes."

Based on your feedback, I've decided to go with the "text only" version but using different fonts (a bit more masculine this time, though still a bit of a feminine touch as women may view this site on behalf of their husbands, boyfriends, fathers, etc). I promise not to keep coming back for endless rounds of critiques - this will be it! The next time I post will be to show you the final logo.

Incidentally, due to the overwhelming support for the "3 silhouettes" showing the transformation from a fat to a fit man, I've decided to incorporate that elsewhere in the website - perhaps as a banner or supplementary graphic. But not as a logo. It's a strong visual, so it will be used elsewhere on the website.

I'd be most grateful for any last suggestions before I go back to the designer and lock in a final logo concept. Again, this will be the last round of critiques. Thank you for your past comments and suggestions - they really helped come up with this current logo. Feel free to post a comment here, or do it annonymously on a form I set up below the image on a private blog post here:

Peter Douglas RAW Logo Concept Refined

(click the above link to view the logo)