Pay Per Call - You will want to get on board with this.

Not sure if this has been discussed here, yet, but when I logged into my CJ.com account today I noticed an option to sign up for "Pay Per Call", which is similar to CPA, except you get paid whenever someone picks up the phone and calls the company.

Apparently, the average price per call is $10.00. Some of the offers are pay-per-call (whether or not a close is made), and others are pay-per-conversion (much higher commission per close.)

This will be huge for both publishers and advertisers, and I've already submitted an application. Make sure you submit one asap as the email they sent me said it can take a few weeks for approval.

This is WONDERFUL, especially for niches with high end products/services, where customers often want to talk to someone before forking up the doe. Before, if you sent the traffic and they didn't buy off the site you were SOL - now, they don't even need to visit the vendor site for you to make the sale!

It also opens up so many more doors than just "online" - if you know an offline source of targeted traffic for an offer through the Pay-Per-Call program, you could make a fortune handing out fliers / cards / etc. at strategic locations, or even paying certain business owners for you to leave a stack of your fliers / offers.

Very, very, cool. I can already see an army of WSOs coming out on how to leverage Pay Per Call for all kinds of niches in your local community.

Here are some benefits I see for different types of marketers:

For Video/YouTube marketers - instead of your traffic having to find your link in the description (annoying now, b/c with the HD option the pointing at the link deally doesn't work as well) or type the full url in their browser, your call to action is just "Call xxx-xxx-xxx for a free quote", and they never have to leave YouTube for you to get paid.

For Article Marketers - instead of your traffic having to read all the way to the author resource box to go to your site/offer, you can hit them with your offer in the first paragraph. "This article is about how to lose weight quickly. If you're eager to get started now you can call Jenny Craig at xxx-xxx-xxxx and a representative will send you a free diet program (it comes in a neat red box!)"

Social Media Marketers - how about a tweet like, "Jenny Craig's giving away free diet packages: xxx-xxx-xxxx"

Bloggers/Affiliate Publishers - No need to link to the vendor - you can get paid right off your posts!

Offline Goldies - This probably won't happen for a while, but wouldn't it be great to put up a local business portal on "[your city] doctors" and get paid each time they called, not having to collect leads and then try and sell the businesses you collected them for on why these are valuable???!!!

Whew - !

Okay, here is the link to where you can sign up (not an aff link):

http://www.cj.com/paypercall

There is a "About the platform" link on that page, which is a .pdf guide that goes into the program in more detail. TO YOUR SUCCESS WARRIORS!

Cheers,

Scott