Perkonomics: A new breed of perks and privileges, added to brands' regular offerings, is satisfying consumers’ ever-growing desire for novel forms of status and/or convenience, across all industries. The benefits for brands are equally promising: from escaping commoditization, to showing empathy in turbulent times. One to have firmly on your radar in 2009.
Examples of perkonomics include "airlines, hotels, credit card companies and private banks, who have always been big on all kinds of loyalty programs and privileges. From priority lines to 'no middle seat' guarantees, and from upgrades to discounts on flights, holidays and concerts."
It really made me stop and think about what I could do to take things to the next level. We took advantage of the Fast Pass option at Disney World and I never thought about what was behind it (of course, it was before I learned a lot of stuff from gurus and this forum).
Here are 3 nifty ways to view the whole Perkonomics article:
1. I've saved the article using SnagIt. To view, double click on the image and it should expand and be big enough for you to read.
2. Direct link to a PDF of the article:
3. Link to the article on its web site: