Is every free webinar a sales pitch?

73 replies
Is every free webinar a sales pitch? Seems like it. I guess if not it wouldn't be free.

Anyone you know of that held a free webinar with no sales pitch at all?
#free #pitch #sales #webinar
  • Profile picture of the author Chris Hunter
    Wait, let me guess...You were on James Jones webinar today? LOL!

    Honestly, all of them that I've been on do have pitches, most of the time at the end of them.
    Signature

    Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

    {{ DiscussionBoard.errors[1622589].message }}
    • Profile picture of the author Scott Ames
      Originally Posted by Chris Hunter View Post

      Wait, let me guess...You were on James Jones webinar today? LOL!

      Honestly, all of them that I've been on do have pitches, most of the time at the end of them.
      Ha Ha.. no I wasn't. I don't even know who that is, but I have been invited to several this week and all a promoting something.
      Signature

      Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

      {{ DiscussionBoard.errors[1622600].message }}
      • Profile picture of the author Chris Hunter
        Originally Posted by Scott Ames View Post

        Ha Ha.. no I wasn't. I don't even know who that is, but I have been invited to several this week and all a promoting something.
        Not that I have anything against James, but this post made me think about that webinar today...
        Signature

        Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

        {{ DiscussionBoard.errors[1622613].message }}
        • Profile picture of the author Steven Wagenheim
          All a webinar is, is an extended form of a free report or news letter.

          When you give out a free report, you hope that the information will be
          valuable enough to the opt in that they'll end up buying one of your products
          because you've gained their trust. Same with your news letter.

          A webinar, though a lot more involved, is really no different.
          {{ DiscussionBoard.errors[1622628].message }}
          • Profile picture of the author Scott Ames
            Originally Posted by Steven Wagenheim View Post

            All a webinar is, is an extended form of a free report or news letter.

            When you give out a free report, you hope that the information will be
            valuable enough to the opt in that they'll end up buying one of your products
            because you've gained their trust. Same with your news letter.

            A webinar, though a lot more involved, is really no different.
            That's why I like posing questions and situations here. I get a new perspective on things.
            Signature

            Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

            {{ DiscussionBoard.errors[1622638].message }}
          • Profile picture of the author Kevin Riley
            Originally Posted by Steven Wagenheim View Post

            All a webinar is, is an extended form of a free report or news letter.

            When you give out a free report, you hope that the information will be
            valuable enough to the opt in that they'll end up buying one of your products
            because you've gained their trust. Same with your news letter.

            A webinar, though a lot more involved, is really no different.
            Steve

            This reminds me of "If wishes were horses, beggars would ride."

            If I'm putting in all the time, effort, and money to put on a webinar, I'm not just "hoping". I am going to be giving a strong call to action to buy a targeted product or service.
            Signature
            Kevin Riley, Kevin Riley Publishing, Osaka, Japan


            {{ DiscussionBoard.errors[1624258].message }}
          • Profile picture of the author zerofill
            Originally Posted by Steven Wagenheim View Post

            All a webinar is, is an extended form of a free report or news letter.
            You are definitely not using Webinars to their full potential like this then.

            I won't do a Webinar for free unless I know there is a strong profit potential in a pitch during the Webinar...being honest here. My time is too valuable.

            Some people will agree and some will disagree...but that is my stance on them.

            We will do Webinars for customers of a product that they purchased...but I consider that as part of the product...thus I got paid to do it.

            For new marketers though...doing free webinars is a good way to build trust and a following...
            Signature
            Serp Shaker
            The IM World Will Be Shaken to the Core!
            Join my list at: IMCool.Biz
            New Podcast --> podcast.imcool.biz
            {{ DiscussionBoard.errors[1625748].message }}
            • Profile picture of the author JohnMcCabe
              I don't mind a pitch within a webinar. Just be up front about it and keep it reasonable - 5-10 minutes out of 60 feels about right from the listener side.

              What tests my patience and often leaves me with that "there's an hour of my life I'll never get back" feeling is when someone promises me 60 minutes of pure content and then defines "content' as noise and powerpoint slides.

              I don't need 20 minutes of biography of the host and/or the guest. You should be able to establish qualifications either in the pre-sell or 2-3 minutes at the beginning of the presentation.

              I don't need 20 minutes of testimonials disguised as "case studies" with no results and plenty of gushing.

              I don't need 30 minutes of excruciating detail about every piece of your new package - if I'm interested, I can read/watch later.

              If you promise me a content-filled webinar on Subject X, I expect at least 40-45 minutes of solid information on Subject X, even if it isn't complete. It should leave me with at least one nugget I can use, rather than a feeling I need to hit the shower and scrub hard...
              {{ DiscussionBoard.errors[1626048].message }}
  • Profile picture of the author abelacts
    Unfortunately, no. I have the same experience. Every seminar I heard has at least one subtle (if not blatant) sales pitch.

    If you want to stand out in the crowd, maybe you can have one that provides pure content only :-)
    {{ DiscussionBoard.errors[1622591].message }}
    • Profile picture of the author Scott Ames
      Originally Posted by abelacts View Post

      Unfortunately, no. I have the same experience. Every seminar I heard has at least one subtle (if not blatant) sales pitch.

      If you want to stand out in the crowd, maybe you can have one that provides pure content only :-)
      That's what I was thinking.
      Signature

      Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

      {{ DiscussionBoard.errors[1622603].message }}
    • Profile picture of the author Daniel E Taylor
      Originally Posted by abelacts View Post


      If you want to stand out in the crowd, maybe you can have one that provides pure content only :-)
      No... You do that if you want to be a broke marketer and please
      a bunch of freebie seekers.

      Daniel
      Signature

      Self Actualization is one's true purpose. Everything
      else is an illusion.

      {{ DiscussionBoard.errors[1622623].message }}
  • Profile picture of the author Ken Strong
    Originally Posted by Scott Ames View Post

    Is every free webinar a sales pitch? Seems like it. I guess if not it wouldn't be free.

    Anyone you know of that held a free webinar with no sales pitch at all?
    Did we catch you testing again?
    {{ DiscussionBoard.errors[1622620].message }}
    • Profile picture of the author Scott Ames
      Originally Posted by KenStrong View Post

      Did we catch you testing again?
      HaHa you are smart!!
      Signature

      Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

      {{ DiscussionBoard.errors[1622622].message }}
  • Profile picture of the author Chris Hunter
    For the most part, I like webinars.

    Most of the time I can't make the live broadcast of it, so being able watch it later is always a plus.
    Signature

    Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

    {{ DiscussionBoard.errors[1622636].message }}
  • Profile picture of the author alamest
    You are absolutely right that every FREE webnair is a sales pitch and I do also accept that the seller always wants to make something out giving FREE thing because he needs to Pay for that sits and that investment he needs to get back from people.

    But there is a FREE webnair where the person will never sale anything to you and you will never get sold from him but in other words he will help you more to grow your business....

    thanks
    Alam
    {{ DiscussionBoard.errors[1622645].message }}
  • Profile picture of the author DogScout
    I have been to several with Zero sales pitches in them. A couple given by Perry Marshall and a couple by Glenn Livingston. None of them mentioned a product let alone tried selling one. Otherwise, the rest have by other people and a few by the above.
    {{ DiscussionBoard.errors[1622744].message }}
  • Profile picture of the author Suthan M
    Hi Scott

    1. To answer your question. Nope..

    Some also do private coaching calls with a webinar...

    There is a lot of other opprtunities with a webinar that many people still have not realize...
    Signature

    Whats the latest movie you watched? Anything good?

    {{ DiscussionBoard.errors[1622763].message }}
    • Profile picture of the author rlcanfield
      Originally Posted by Suthan M View Post

      Hi Scott

      1. To answer your question. Nope..

      Some also do private coaching calls with a webinar...

      There is a lot of other opprtunities with a webinar that many people still have not realize...
      I also agree with that not all webinars are not sell pitches. I have hosted some and gave away a lot of free information that is extremely helpful to people wanting to learn more of what I do. And I am planning to do more for within the next couple of months and it won't be a sales pitch. JUst helpful information.
      {{ DiscussionBoard.errors[1624315].message }}
  • Profile picture of the author Ken Preuss
    Originally Posted by Scott Ames View Post

    Is every free webinar a sales pitch?
    Depends on the purpose of the webinar. If it's a webinar for existing customers, it might be just for educational purposes.

    However, generally speaking I treat webinars as extended sales pages in audio-visual format. In other words AIDA = Attention, Interest, Desire, Action.

    When done correctly the entire sequence of a webinar, including the promo e-mails leading up to it, create AIDA. Obviously there needs to be phenomenal educational content threading the sequence too since that's where the value gets delivered.

    In addition, conversions are often *much* higher than with written sales pages. This obviously depends on the niche, the product, the offer and price, etc.

    The main benefit to using webinars is you add additional modes of learning to the mix (audio and visual) rather than just written words. Teleclasses can work just as effectively since the prospect gets to hear your tone of voice, how committed you are to your message and product, etc.

    As a full-timer since 2004, over 90% of my income has come directly from teleclasses and webinars. When done effectively they work like freakin' gangbusters.

    Ken
    Signature

    Coming soon for all you IM junkies... The Internet Daily Show

    A Secret to Success: Making serious money online or offline is not complex unto itself - we're the ones who complicate it. Simply sell them what they are already buying.

    {{ DiscussionBoard.errors[1622795].message }}
    • Profile picture of the author Hanz
      Why would somebody make a webinar if they can't make a pitch? :confused: Nobody does something for nothing. Actually wait....some do I've noticed, especially on Warrior. I won't mention names. I don't want to flatter them.:p
      Signature
      All The Hottest eBooks, Graphics, Software, Videos, Audios, SEO Reports & Articles You Want with PLR ~ New Products Added Daily in Super Hot Niches! ~ Sign Up to PLR Assassin Today
      {{ DiscussionBoard.errors[1622807].message }}
  • Profile picture of the author ArnelRicafranca
    Always remember, what is in it for them. Most teleseminar are designed to sell stuff.
    Signature
    Hire An Internet Marketer
    We Market Your Local Business Online
    http://www.HireAnInternetMarketer.com

    {{ DiscussionBoard.errors[1622805].message }}
  • Profile picture of the author Nickolie0990
    Seems like every one I have every watch always end in a sales pitch. However, I have not seen every webinar, So I can't say there all that way.
    {{ DiscussionBoard.errors[1623151].message }}
  • Profile picture of the author danielmcclure
    Some of the best webinars I've been on have been inside StomperNet but at that point you are already paying them Free webinars I've attended have always been a pitch of some sort even if it's like 99% content.

    I've not been to any free webinar without a pitch but I think it's fair enough to say that these will still be considered branding. A similar example is the 'Internet Marketing This Week' podcast, even though they are not pitching directly it has still ultimately lead to purchases on my behalf that I would likely not have made otherwise.
    {{ DiscussionBoard.errors[1623176].message }}
  • Profile picture of the author MikeHumphreys
    Originally Posted by Scott Ames View Post

    Anyone you know of that held a free webinar with no sales pitch at all?
    Sure, I've done a bunch of them with zero sales pitches in multiple niches.

    It's a great way to create a brand new product and get some additional great content added from doing Q&A. Many times, I get testimonials from the live event as well.

    When I create a product, I try to think of every question that my ideal prospect might want answered but I'm not perfect. There's always other ones that people come up with that are great questions to answer.

    Done correctly, you can get some great conversion rates on your prelaunch or back-end offers tied into your free teleseminar/webinar.

    Of course, if you want me to tell you how to set it up for maximum effect, then I'm going to have to charge you.

    Take care,

    Mike
    {{ DiscussionBoard.errors[1623179].message }}
  • Profile picture of the author sdentrepreneur
    I have done 2 Free Webinars this week and not pitching any products of mine. I have been on many that end up being a pitch fest though. My goal for 2010 is Givers Gain !!!
    I posted link to my Webinars in the Meetings section of this Forum.
    Signature

    Learn Digital, Internet and Social Media Marketing For Your Business
    Click here to learn more - Digital and Social Media Marketing Training Course

    {{ DiscussionBoard.errors[1623180].message }}
    • Profile picture of the author wolverine1971
      Giving things for free is one way to start your relationship with a potential buyer but they know they need to take their shot at closing a sale at the end because they may never have you as an audience again.
      Signature
      Backlinks strategies for SEO
      {{ DiscussionBoard.errors[1623188].message }}
    • Profile picture of the author Buildingfutures
      Originally Posted by sdentrepreneur View Post

      I have done 2 Free Webinars this week and not pitching any products of mine. I have been on many that end up being a pitch fest though. My goal for 2010 is Givers Gain !!!
      I posted link to my Webinars in the Meetings section of this Forum.
      I'm sorry I missed it today! I was so busy catching up on sleep after being in the emergency room all last night helping my girl get the treatment she needed.

      But I can testify for James here, as he doesn't pitch a thing in his webinars!

      Makes it easier to actually learn what he's saying since he's not plugging his product every five minutes.

      -Sean
      Signature

      Simple Mission Statement "Under the Radar and Over the Top!"
      Sean's Guide To The Forum
      Thoughts of a 22 Year Old Marketer

      {{ DiscussionBoard.errors[1623193].message }}
      • Profile picture of the author sdentrepreneur
        Originally Posted by Buildingfutures View Post

        I'm sorry I missed it today! I was so busy catching up on sleep after being in the emergency room all last night helping my girl get the treatment she needed.

        But I can testify for James here, as he doesn't pitch a thing in his webinars!

        Makes it easier to actually learn what he's saying since he's not plugging his product every five minutes.

        -Sean
        Thanks Sean !! I recorded today's webinar on Facebook, I will send you link. Next Tuesday's webinar is on LinkedIn Marketing. Info on my webinars on Thread below.


        http://www.warriorforum.com/local-me...71q7aMbGBI5y3o
        Signature

        Learn Digital, Internet and Social Media Marketing For Your Business
        Click here to learn more - Digital and Social Media Marketing Training Course

        {{ DiscussionBoard.errors[1623299].message }}
      • Profile picture of the author theemperor
        Originally Posted by Buildingfutures View Post

        I'm sorry I missed it today! I was so busy catching up on sleep after being in the emergency room all last night helping my girl get the treatment she needed.

        But I can testify for James here, as he doesn't pitch a thing in his webinars!

        Makes it easier to actually learn what he's saying since he's not plugging his product every five minutes.

        -Sean
        Blimey Sean - I can't think of a more valid reason for missing any event or appointment than that (let alone a webinar) ... hope she is better now.

        And regarding the webinar itself - it is awesome. It is a privilege to get it for free. The quality of the presentation is such that he could charge businesses a pretty penny (i.e. a lot!) for this. It has literally changed the way I think about internet marketing, and the prospect of social networking has gone from something that fills me with dread to something I can look forward.

        Back on topic ... James' webinar doesn't sell anything at all, most of what he shows is a free service or has a free version. And where he does show something that costs it is a genuine recommendation and there is no affiliate link. It has surpassed my expectation in that respect.

        I think James will get a lot out of this himself, he could sell this webinar model to offline businesses for example, I am sure he has loads of ideas around it.
        Signature
        Learn to code faster, and remove the roadblocks. Get stuff done and shipped! PM me and I can help you with programming tutoring, specialising in Web and the following languages: Javascript ~ HTML ~ CSS ~ React ~ JQuery ~ Typescript ~ NodeJS ~ C#.
        {{ DiscussionBoard.errors[1623694].message }}
        • Profile picture of the author sdentrepreneur
          Originally Posted by theemperor View Post

          Blimey Sean - I can't think of a more valid reason for missing any event or appointment than that (let alone a webinar) ... hope she is better now.

          And regarding the webinar itself - it is awesome. It is a privilege to get it for free. The quality of the presentation is such that he could charge businesses a pretty penny (i.e. a lot!) for this. It has literally changed the way I think about internet marketing, and the prospect of social networking has gone from something that fills me with dread to something I can look forward.

          Back on topic ... James' webinar doesn't sell anything at all, most of what he shows is a free service or has a free version. And where he does show something that costs it is a genuine recommendation and there is no affiliate link. It has surpassed my expectation in that respect.

          I think James will get a lot out of this himself, he could sell this webinar model to offline businesses for example, I am sure he has loads of ideas around it.
          Thanks Martin, that is one of my goals of doing the free webinar without pitching a product. Gain experience for future and bigger events, I am speaking to the San Diego Chamber of Commerce next month, will be 100+ people and PowerPoint. Givers Gain !!!
          Signature

          Learn Digital, Internet and Social Media Marketing For Your Business
          Click here to learn more - Digital and Social Media Marketing Training Course

          {{ DiscussionBoard.errors[1624437].message }}
    • Profile picture of the author Katie Rich
      Originally Posted by sdentrepreneur View Post

      I have done 2 Free Webinars this week and not pitching any products of mine. I have been on many that end up being a pitch fest though. My goal for 2010 is Givers Gain !!!
      I posted link to my Webinars in the Meetings section of this Forum.

      I attended them both and James is correct, there was no sales pitch just pure teaching and Q&A.

      These are the first webinars that I have ever attended and I thoroughly enjoyed them. More to come, James is running these till March and I am looking forward to every one!
      {{ DiscussionBoard.errors[1624406].message }}
      • Profile picture of the author sdentrepreneur
        Originally Posted by Katie Rich View Post

        I attended them both and James is correct, there was no sales pitch just pure teaching and Q&A.

        These are the first webinars that I have ever attended and I thoroughly enjoyed them. More to come, James is running these till March and I am looking forward to every one!
        Thanks Katie, you have great questions. We will be done with Social Media in a few weeks and on to bigger and better traffic driving strategies.
        Signature

        Learn Digital, Internet and Social Media Marketing For Your Business
        Click here to learn more - Digital and Social Media Marketing Training Course

        {{ DiscussionBoard.errors[1624489].message }}
  • Profile picture of the author activetrader
    Originally Posted by Scott Ames View Post

    Is every free webinar a sales pitch? Seems like it. I guess if not it wouldn't be free.

    Anyone you know of that held a free webinar with no sales pitch at all?
    It doesn't make sense to give something for free and with no intention to give a sales pitch. It's called business
    Signature

    Me

    {{ DiscussionBoard.errors[1623203].message }}
  • Profile picture of the author sunpoint
    "But there is a FREE webnair where the person will never sale anything to you and you will never get sold from him but in other words he will help you more to grow your business...." Alam, you are so right. I just had this kind of webinar last week, which made me feel they really sincerely care you,not use you as their ATM machine.

    It is great Thread, Scott!

    Kindest

    Miss Sunpoint
    {{ DiscussionBoard.errors[1623231].message }}
  • Profile picture of the author paulie888
    The free webinars with no sales pitches are few and far in between. I've come to expect a sales pitch at the end, and I really don't mind as long as the webinar provides useful, valuable and actionable content. I guess you could look upon it as some sort of an equitable exchange - you get some valuable information in exchange for them being able to pitch you at the end!
    Signature
    >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
    {{ DiscussionBoard.errors[1623242].message }}
    • Profile picture of the author Hesaidblissfully
      Originally Posted by paulie888 View Post

      The free webinars with no sales pitches are few and far in between. I've come to expect a sales pitch at the end, and I really don't mind as long as the webinar provides useful, valuable and actionable content. I guess you could look upon it as some sort of an equitable exchange - you get some valuable information in exchange for them being able to pitch you at the end!
      Exactly how I feel about them. I've heard that referred to as being "useful, but incomplete". Give away some basic ideas that the listener can use, then pitch the easier/more effective/faster, etc option at the end.

      In my experience if people are offering a complete training, they'll design it as a paid teleclass, not a free webinar.
      {{ DiscussionBoard.errors[1623593].message }}
  • Profile picture of the author Robert Plank
    Scott,

    I understand you would be coming from that point of view since you do not have any of your own paid products in your signature.

    If something teaches you something, isn't it only fair for them to tell you where you can go to buy more training from them? The content in the free webinar (before and during the pitch) IS the something for nothing.

    I happen to like the pitch at the end. My last pitch was this past Tuesday, sold $10,300 in 3 hours. We would have sold more but we had a set number of slots... and everyone who attended the paid course (just finished it today) told me and my business partner $400 was too cheap for what we were giving.

    Why do you hate money? Aren't you an internet marketer?
    {{ DiscussionBoard.errors[1623265].message }}
    • Profile picture of the author DogScout
      Originally Posted by Robert Plank View Post

      Scott,

      I understand you would be coming from that point of view since you do not have any of your own paid products in your signature.

      If something teaches you something, isn't it only fair for them to tell you where you can go to buy more training from them? The content in the free webinar (before and during the pitch) IS the something for nothing.

      I happen to like the pitch at the end. My last pitch was this past Tuesday, sold $10,300 in 3 hours. We would have sold more but we had a set number of slots... and everyone who attended the paid course (just finished it today) told me and my business partner $400 was too cheap for what we were giving.

      Why do you hate money? Aren't you an internet marketer?
      Great points. Same with marketing conferences. But it does depend on how the webinar is done. If it is an entire lead in to a pitch, to me it is a waste of time. If it delivers great content and training and there is a 'pitch' to more help and resources by the same people giving the webinar, it is not really a pitch to the attendee anymore; it is a help to them. So while to you, you pitched at the end, I am willing to bet that it didn't come off as a pitch. THAT is when it is done right. (IMO)
      {{ DiscussionBoard.errors[1628054].message }}
  • Profile picture of the author flobaby
    Another huge vote for James Hickey's webinars. I've been in both of so far and nary a sales pitch to be had, just amazingly solid info. Looking forward to the rest!
    {{ DiscussionBoard.errors[1623327].message }}
  • Profile picture of the author tush
    I have been to both but the percentage of those with sales pitches is higher than the free ones. If there is a pitch at the end and the person delivers great content during the webinar, that is okay. The only problem I have are from those who provide little or no value at all and tell you to buy something if you want more info
    {{ DiscussionBoard.errors[1623464].message }}
  • Profile picture of the author GoGetta
    No, definately not!

    I have run a few myself and am running one today which is all content and nothing to sell, at all. So, my answer would most certainly be no!

    In my opinion its a great way to build stronger relationships with subscribers and non subscribers and an easy way to put out awesome content to a lot of people LIVE!

    GoGetta

    GoGetta
    {{ DiscussionBoard.errors[1623638].message }}
  • Profile picture of the author Andy Wood
    Of course - otherwise why would they be doing it? Webinars are a list building exercise or a sales pitch. Somewhere along the line they will try to sell you something.
    Signature

    =================================
    Andy Wood - Featured in the Who's Who of Business Elite - how cool is that eh!

    List your business opportunity at BusinessOpportunityDigest.com

    {{ DiscussionBoard.errors[1623649].message }}
  • Profile picture of the author kevinfar
    There's nothing wrong with having a sales pitch in my opinion in a webinar.

    The speaker(s) has taken the time to come up with what he is going to say, plus taken care of other stuff such as coming up with people which will possibly speak, etc etc.

    I mean it's more work than just creating a simply report which will have a pitch at the end all the same.

    So, in my opinion there is nothing wrong with having a sales pitch at a webinar as long as there is good content on it.

    Kevin
    {{ DiscussionBoard.errors[1623771].message }}
  • Profile picture of the author EndGame
    Hi Scott,

    I don't think every webinar is a sales pitch or contains a sales pitch as evidenced from some of the responses on this thread.

    However, it seems that a lot of the bigger internet marketers can't do a webinar without a sales pitch, and that's fine with me in all honesty. They have built their businesses, lists, customer relations and infrastructure to a point where they can afford to annoy a few people with a sales pitch, because on the flip-side they will make a lot of money doing it (at least more money than they would have without including a sales pitch!)

    I don't mind being sold to in that way. If I don't want to hear the pitch, I just leave the webinar. If I feel I am interested in their products, I hang around and listen.

    What I do hate is when marketers email you promoting their free content, video or webinar telling you how they will "exclusively reveal how to do...x..y...z". Then when you get to this "free content" it is a solid pitch where they tell you, if you buy their product they will tell you how to do "x....y.....z". Now that ticks me off, but if it works for them, then cool.
    Signature
    "Better a student of reality than a master of illusion"
    {{ DiscussionBoard.errors[1623807].message }}
  • Profile picture of the author kay12345
    well, not all, but 95% of them
    {{ DiscussionBoard.errors[1623821].message }}
  • Profile picture of the author Rupps
    Sure I have listen to many without pitches. There is a series of pitch-free webinars this week I have been listening to in a different niche than IM.

    I don't mind a pitch at the end as long as it was an educational seminar. I hate it when I realize I spent an hour listening to a big commercial thinking they are going to reveal something of interest and it doesn't happen.
    Signature

    To Your Success !!
    - Rupps

    {{ DiscussionBoard.errors[1623933].message }}
  • Profile picture of the author MichaelHiles
    When I was test marketing Kaizen Marketing Blueprint, I did several free webinars with absolutely no pitch. At the end, I discussed the potential launch of KMB as a future thing. But since I was just testing market viability for a very complicated, strategic process of developing a comprehensive marketing and sales process for "offline" companies, there wasn't anything to really pitch.

    I was solely looking for feedback, which I got.
    {{ DiscussionBoard.errors[1623938].message }}
  • Profile picture of the author juansaldivar
    Yeah, that's how the gurus make big time sales too! also teleseminars. Russell Brunson uses that technique. Some are even recorded and reused because they have great conversion rates! how funny watching the gurus.
    Signature

    If you think education is expensive, try ignorance.

    {{ DiscussionBoard.errors[1623966].message }}
  • Profile picture of the author JoshAlex
    Webinars are great. If they have solid content then there is nothing wrong with a little plug or pitch.
    Signature

    Current websites I'm working on:
    Best Broadband Deals has a good post on what to watch out for when deciding on a plan.
    Best Online Broker is brand new and is a work in progress.
    Cheap Single Beds talks about the different bed options for kids or guests.

    {{ DiscussionBoard.errors[1623978].message }}
    • Profile picture of the author jamawebinc
      Would you expect them to be just great content and nothing to pitch?

      Why would someone do this? It takes time and money to set one up, so of course there is a reason for doing a webinar other than to just be a nice guy. Being a nice guy doesn't pay the bills. Most of the time the "reason" is to sell a product.

      However, it could be to gather information or to pre-sell people for a product that will be pitched shortly.

      And, there is nothing wrong with that.

      If you make no offers and don't tell anyone "buy my product" nobody will.

      Everything online is an offer - I will give you x if you give me y.

      What "x" and "y" are change, but there is always an offer behind everything.

      Even if it is just an exchange of free information such as...

      I am going to give you some free content "X" in exchange for you giving me your email address "Y" - People either take the offer or not.

      or

      I offer to give you some free information about a certain topic "X" (I am hoping to warm you up with this content so you buy a product I am promoting.) "Y"

      - People can either watch the content or not. If not, they have rejected the offer.
      {{ DiscussionBoard.errors[1624061].message }}
  • Profile picture of the author Mukul Verma
    Most yes, not all.

    Jim Edwards did one with the FTC, which was smart on growing his name and have people talking about him (oh, thats what I am doing now). No sales pitch, pure value.

    Hhmmmm, maybe this is a new way to get a sales pitch without selling in the webinar
    {{ DiscussionBoard.errors[1624222].message }}
  • Profile picture of the author Fabian Lord
    Yes, every free webinar is a sales pitch in some form or other.
    They might either try to sell you something directly towards the end of the webinar or may allude to a product/service throughout the webinar. Alternatively, the webinar may just be feeding listeners through to their blog for later sales pitches (& to increase credibility).
    Having said that, i find most webinars to be packed with useful information. Most webinar hosts do realise that in order to build a bond with their listeners they have to provide valuable information that will benefit the listener.
    {{ DiscussionBoard.errors[1624244].message }}
  • Profile picture of the author Mark Blaze
    Most of the webinars i have attended i have been pitched to at the end, but then occassionaly there is a rare one which is actually just really great information for free!

    I think it really just depends what they are trying to do with the webinar, sell now or sell later.

    As a webinar can be great to get your name out there as someone who knows what they are talking about and then the people who attend later on will most likely buy what you pitch to them later on as they feel like 'they owe you'.

    But i do see more often that not some crappy free info followed directly by a sales pitch and then i never buy from them!

    Mark Blaze
    Signature
    Aweber BONUS! <- Email Marketing At It's Best!
    The Best Spinner BONUS!<- Article Spinning Made 110% Easier!
    Unique Article Wizard BONUS! <- 2000+ Backlinks + Traffic With Each Article!
    {{ DiscussionBoard.errors[1624266].message }}
  • Profile picture of the author Home Easy Earn
    I have attended a lot of webinars and I will say that a large percentage of them do carry some form of sales pitch towards the end of the webinar but I have learned loads of really good things from webinars whether they are sales pitches or not.

    If someone is hosting a webinar it would be a big mistake to miss the chance to get some sales from it, and at he end of the day most of us are all trying to make money at what we do.
    {{ DiscussionBoard.errors[1624335].message }}
    • Profile picture of the author Tutsy
      It sure does seem like it! And not only that, but most seem to be high ticket items also.
      {{ DiscussionBoard.errors[1624502].message }}
    • Profile picture of the author sellerscompanion
      I think webinars are great and should have a sales pitch at the end, HOWEVER I don't like the ones that spend the whole time saying "you can make this much and that much" kind of $30K per month income claims, but ONLY if you buy our $1000 program at the end. I went to one recently that was full of fluff information to try and get you excited and then there was a pitch for a $997 product at the end.

      I think if someone expects you to sit for 1-2 hours, yet gives you nothing but a sales pitch then they are not really interested in helping you.

      CC
      {{ DiscussionBoard.errors[1624518].message }}
    • Profile picture of the author BrianLeanza
      Most of the free Webinars I joined so far where indeed building up and ending in an attempt to sell something - really cannot blame anybody doing so.

      There have been a couple of pleasant surprises for me though. Those Webinars did - and I was almost flabbergasted - not end in trying to convince me to spend money on another course. The first time this happened to me I actually took the time to watch the recording of the webinar again, desperately trying to find some hidden message - you know, thinking of that myth that cinemas show on frame display ice cream to create a subconcious yearning for ice cream.

      Only a few days later I realized what those Webinars managed to do: I found myself talking to my wife about the webinar and praising the person giving it almost enthusiastically ... and it dawned on me: he had managed to build trust - trust in an amount that was bordering in me being a 'fan-boy'.
      {{ DiscussionBoard.errors[1625656].message }}
  • Profile picture of the author Chris Pambos
    You wouldn't be doing your job properly as a marketer if you were to host a free online event to the public and not have a pitch at the end...
    {{ DiscussionBoard.errors[1624442].message }}
  • Profile picture of the author YanKirby
    From two years of attending "FREE" webinars, I have grown to expect a sales pitch. Whenever im in one i would tend to wonder when the pitch is gonna be.

    Expect 95% to be all salespitch.

    But hey, there are a lot of sales pitch webinars that provide real value. One that I could point out easily is Mike Koenig's firepower. If you're into online business, you would appreciate that one.

    Had a salespitch but gave away a very powerful info.

    At the end of the day, you have to find out who runs the webinar and opt only for those people who have been well known to give out precious info.
    {{ DiscussionBoard.errors[1624531].message }}
    • Profile picture of the author butters
      Yeah about 90% of the ones which I have watched have had a sales pitch at the end but I am fine with that. If they give good content they can have 5 minuets of my times.
      {{ DiscussionBoard.errors[1624574].message }}
  • Profile picture of the author Katie Rich
    I think James realises that as the majority of us on the webinar are new or not up to speed on how to make money, a pitch for a high dollar product to us would be pointless.

    He has even given us a contact for any questions we may come up with after the webinar has finished! How much giving is that!!

    This has probably spoiled us all for fluffy product pitched webinars for life!
    {{ DiscussionBoard.errors[1624607].message }}
    • Profile picture of the author sdentrepreneur
      Originally Posted by Katie Rich View Post

      I think James realises that as the majority of us on the webinar are new or not up to speed on how to make money, a pitch for a high dollar product to us would be pointless.

      He has even given us a contact for any questions we may come up with after the webinar has finished! How much giving is that!!

      This has probably spoiled us all for fluffy product pitched webinars for life!
      Thanks again Katie, I am going to put you on the payroll !!!

      See you on Tuesday !!!
      Signature

      Learn Digital, Internet and Social Media Marketing For Your Business
      Click here to learn more - Digital and Social Media Marketing Training Course

      {{ DiscussionBoard.errors[1625195].message }}
  • Profile picture of the author SeanSupplee
    Not everyone of them, However 95% of them are and honest after they sales pitch me I don't come back. Your webinar should be about information and branding your name. If I like what your webinar is about I am for sure going to be on your list and know your websites. If it is on interest to me then ill buy your product. I really hate the webinars that beat around the bush on key information and then want you to buy a $199 product so you get the rest. To me that seems a bit on the disrespectful side. Remember the golden rule let your best information out early! If you help someone they are going to become a follower of yours and pick up your products along the way.
    {{ DiscussionBoard.errors[1624643].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by DogScout View Post

      I have been to several with Zero sales pitches in them. A couple given by Perry Marshall and a couple by Glenn Livingston. None of them mentioned a product let alone tried selling one. Otherwise, the rest have by other people and a few by the above.
      Originally Posted by Mukul Verma View Post

      Most yes, not all.

      Jim Edwards did one with the FTC, which was smart on growing his name and have people talking about him (oh, thats what I am doing now). No sales pitch, pure value.

      Hhmmmm, maybe this is a new way to get a sales pitch without selling in the webinar
      These were the names that came to mind when I saw the question.

      All have done webinars with pure content and no sales pitch. That's not to say they had no commercial motive, though.

      All of the free webinars I've been on with these guys have been about establishing and maintaining a position as consummate experts in their respective fields.

      The visuals almost always have a website url, logo, and/or picture of the presenter, so that the whole time you are absorbing this useful content, the source is being burned into your brain.

      They also set up some big-time reciprocity for the day when they do pitch something, although they're usually pretty subtle about it.

      The final motive seems to be getting you hooked on what they do, and bringing you to the point you can afford their high end offerings. Definitely an approach for the long term...
      {{ DiscussionBoard.errors[1624692].message }}
  • Profile picture of the author AaronSnider
    Look at Frank Kern. That guy gives away so much free information its just goofy.

    And the guy is straight tops in my book, and yes I have given him some of my money.
    {{ DiscussionBoard.errors[1625339].message }}
  • Profile picture of the author FrFai
    I've been to many webinars and 99% of them containd sales pitch. Thats how the BIG GUYs make money.

    I dont mind buyin products from thr link if they provide some valuable information.

    {{ DiscussionBoard.errors[1625640].message }}
  • Profile picture of the author AaronSnider
    Thats a great point Brian. You will probably be waiting for that guys next email with bated breath now. Possible with your walet in hand.
    {{ DiscussionBoard.errors[1625707].message }}
  • Profile picture of the author theemperor
    @JohnMcCabe

    This reminds me of when I was in the supermarket and they announced they were giving away a free orange juicer. I though cool thats OK a freebie and went to collect it.

    To get the product for free (which I did) I had to listen to 20 minutes of sales schpiel trying to sell this special knife that cuts anything, even wood. And thats not all.... And thats not all.... And thats not all...

    20 minutes later, one juicer as promised - some flimsy contraption that was produced in China for 1c! Marvellous use of my time!

    /rant
    Signature
    Learn to code faster, and remove the roadblocks. Get stuff done and shipped! PM me and I can help you with programming tutoring, specialising in Web and the following languages: Javascript ~ HTML ~ CSS ~ React ~ JQuery ~ Typescript ~ NodeJS ~ C#.
    {{ DiscussionBoard.errors[1626085].message }}
  • Profile picture of the author ksburgess
    most of them I've attended have had a sales pitch in them, unless they were for a member site.
    Signature

    An easy content marketing blueprint designed for the solo entrepreneur - plan and publish consistently - build connection and customers. Click here to get your planner.

    {{ DiscussionBoard.errors[1626124].message }}
  • Profile picture of the author Sipboy3000
    I love webinars!

    But, nothing in life is free.

    Whether it is money or exposure, all webinars have a benefit to the person giving it.

    However, I like creating win-win situations for all parties invloved. People don't like wasting their time and I sure as heck don't like wasting mine. So offering a huge amount of value is critical in my opinion.

    I like doing what I call the "Pitchless Pitch." This is the process by which I provide so much value that simply making a statement that if you need any help, please contact me or go here and signup. Even if they do not buy from me, I leave them with actionable information. Meaning, information they can go and take action and get some results with.

    Usually what I find is that if you can give enough valuable information in which someone can try your methods and get positive results, they will eventually buy your stuff to learn more.

    So in a sense, I believe all of them are a sales pitch in some fashion.

    If you are a true marketer, then naturally your ultimate goal is to sell something.

    If you are not using webinars in your marketing strategy, make sure to integrate them in your 2010 marketing plan.

    Tommie
    Signature

    Nothing here to see

    {{ DiscussionBoard.errors[1626177].message }}
  • Profile picture of the author uzomaeze
    Webinar are suppose to be free reports or ideas but the whole concept from the initiator of the webinar is if you like the strategies or report he has presented to you then if in the future he has something to offer then you can join in his boat, probably an opt in or a sales letter.

    Take for instance Jason Gazaway he recently gave out a free webinar and at no charge but in the end it was worth the read!
    {{ DiscussionBoard.errors[1627608].message }}

Trending Topics