Is Article Marketing Dead?

85 replies
In her excellent post about her 5 favorite ways to generate traffic, Kim Roach made a statement that's got me wondering, and worrying. The statement was:

Submitting your articles to article directories used to be very effective a couple years back. But in recent years, article directories have dramatically
lost their effectiveness.


Has anybody else noticed this? Has article marketing become overused and thus, ineffective?
#article #dead #marketing
  • Profile picture of the author dvduval
    I've always had a philosophy that doing what everyone else is doing will only get you so far. There is nothing wrong with "articles" and there is definitely nothing wrong with "marketing", but if you are just spitting out low quality articles, and then submitting them to the same place as everyone else, don't count on big results.

    Get creative and find some places where your articles would be welcome, and create your own methods of distribution that are not the same as everyone else.
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  • Profile picture of the author Hamish Jones
    Originally Posted by tboneman View Post

    In her excellent post about her 5 favorite ways to generate traffic, Kim Roach made a statement that's got me wondering, and worrying. The statement was:

    Submitting your articles to article directories used to be very effective a couple years back. But in recent years, article directories have dramatically
    lost their effectiveness.


    Has anybody else noticed this? Has article marketing become overused and thus, ineffective?
    I am still getting some very good traffic from articles in highly targeted niches. I suppose it depends on what niche you are in.

    I do prefer using articles on my own websites though.
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  • Profile picture of the author Nickolie0990
    It is true that submitting to article directories have lost much of there steam. Many of the top directories can't even turn a profit off there contextual ads. However, I don't think article marketing is dead, I think is is growing and transforming into other ways to product content.

    One of the main key features of article marketing, is how well you can repurpose your content. Which is why people are now turning there articles into videos and etc...

    It's not dead, just evolving
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    • Profile picture of the author DogScout
      Originally Posted by Nickolie0990 View Post

      It is true that submitting to article directories have lost much of there steam. Many of the top directories can't even turn a profit off there contextual ads. However, I don't think article marketing is dead, I think is is growing and transforming into other ways to product content.

      One of the main key features of article marketing, is how well you can repurpose your content. Which is why people are now turning there articles into videos and etc... (And audio gets distributed by RSS)

      It's not dead, just evolving
      Putting all your eggs in one basket is when article marketing becomes problematic.

      This is where using properly spun versions for video, audiopods, blog posts, blog comments, guest posts, squidoo & hub pages, even facebook and tweet series.

      and the list goes on and on.

      In some niches, video may be more responsive, in some, it will be audio. This gives you something to test in your niche as well.

      So while some may not be article marketing in it's strictest sense, much of it begins with a well thought out article correctly spun so that each version is of the same high quality as the original.
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  • Profile picture of the author Marhelper
    Yes and watch out for the sky .. it is falling!
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  • Profile picture of the author JackPowers
    Yes. Stay out of article marketing. Be particularly careful not to leverage your articles.
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    • Profile picture of the author lerxtjr
      Yes. Stay out of article marketing. Be particularly careful not to leverage your articles.
      What?? That doesn't make any sense. That's like saying Google doesn't want any more pages of content added to the Internet. As if everything has already been discussed online and we should just live with what is already out there.

      Article marketing has "evolved" to the point where you can get your article listed in website networks that have agreed to leave the do-follow links in and post your articles as-is.

      Some of these systems require you to create multiple versions of every paragraph and sometimes every sentence so that the same points are discussed in the article but the words are different to reduce duplicate content.

      Article marketing is far from dead, but more of an expansion of what has been around all this time.
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      • Profile picture of the author JackPowers
        Originally Posted by lerxtjr View Post

        What?? That doesn't make any sense. That's like saying Google doesn't want any more pages of content added to the Internet. As if everything has already been discussed online and we should just live with what is already out there.

        Article marketing has "evolved" to the point where you can get your article listed in website networks that have agreed to leave the do-follow links in and post your articles as-is.

        Some of these systems require you to create multiple versions of every paragraph and sometimes every sentence so that the same points are discussed in the article but the words are different to reduce duplicate content.

        Article marketing is far from dead, but more of an expansion of what has been around all this time.
        I was being sarcastic. But plain old submit an article a day to Ezine maybe isn't as effective as it used to be. Using automated tools and, spinning and backlinking is very effective though.
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      • Profile picture of the author molsted
        Originally Posted by lerxtjr View Post

        What?? That doesn't make any sense. That's like saying Google doesn't want any more pages of content added to the Internet. As if everything has already been discussed online and we should just live with what is already out there.

        Article marketing has "evolved" to the point where you can get your article listed in website networks that have agreed to leave the do-follow links in and post your articles as-is.

        Some of these systems require you to create multiple versions of every paragraph and sometimes every sentence so that the same points are discussed in the article but the words are different to reduce duplicate content.

        Article marketing is far from dead, but more of an expansion of what has been around all this time.
        I think Jack was maybe using something called Irony here?
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  • Profile picture of the author tomw
    I've said it before so many times, article marketing is one of the least efficient traffic generation methods.

    Tom
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    • Profile picture of the author Jag82
      Originally Posted by tomw View Post

      I've said it before so many times, article marketing is one of the least efficient traffic generation methods.

      Tom

      Tom,

      Article marketing is NOT dead. No way.
      Article marketing is an effective marketing
      promotional method. No doubt about it.

      But I've to agree with you on the statement you made.

      In terms of scalability, speed of results,
      control, the ability to gather data quick
      -
      paid traffic (e.g. PPC, PPV, media buy)
      is way more efficient.

      Article marketing relies mainly on SEO traffic.

      We have to realize that SEO traffic only constitute
      a very small % of the overall web traffic.

      To maximize the results you get from article marketing,
      you need to do things like spinning and submitting
      spinned articles to multiple article directories.

      Even with automation, this can be a very long tedious process.

      Let's not forget the waiting time involved during
      the article vetting period.


      That said, I want to make clear that I'm not knocking
      article marketing or SEO for that matter.

      I do them.

      I just want to say that paid traffic offers a lot more
      in terms of speed and scalability. Sure, you need to
      spend. But with constant optimization (due to fast
      gathering of data), you can quickly get your ROI, which
      is what count the most at the end of the day.

      Also, when you can gather data fast, you will know
      what product works and what doesn't.

      So you can quickly abandon duds.

      If you engage in article marketing, you can spend
      a huge amount of effort on creating articles, spinning
      and submitting - only to find that the ROI may be
      what you desired, perhaps because of competition
      or poor conversion of sales pages.


      BTW, doing article marketing is not exactly free.
      There is time involved too. And time is money.

      What about opportunity cost when you can
      get traffic in from other channel in much quicker time?

      When you invest in article submission and spinning
      tools, there is cost involved. And you have to pay
      some article directories for some of the value-added
      features they provide to.

      Make no mistakes - there is always cost involved.

      Question is - what is ROI and absolute returns that we can make?


      Article marketing is a great promotional method.

      But I no longer focus on it. I outsource it completely.

      So that I can put most of my focus on paid traffic
      to really ramp things up quickly.

      It's all about 80/20 rule - focusing on channels
      that give you the maximum results for the
      same amount of effort.

      Jag
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      • Profile picture of the author TheRichJerksNet
        This is simply not true ... If article marketing to you was all about SEO then I can understand why you do not do it and why some may "think" it is dead..

        Article Marketing is not all about SEO, many people write articles for "READERS" and not search engines. Matter fact that is exactly what you should be doing as readers are the ones that will read and click though and make you money, not search engines.

        Nothing wrong with using SEO in an article but we need to get facts straight here that article marketing is not mainly seo.

        Also you seem to forget these articles have way many more uses than just spinning and submitting to article directories. You can use them for short reports, create pdf's for doc sharing sites, turn them into podcast, turn them into video, and many many more ways to re-purpose articles.

        Many that claim it is dead or not effective just do not know how to do it properly..

        James

        Originally Posted by Jag82 View Post


        Article marketing relies mainly on SEO traffic.

        We have to realize that SEO traffic only constitute
        a very small % of the overall web traffic.

        To maximize the results you get from article marketing,
        you need to do things like spinning and submitting
        spinned articles to multiple article directories.

        Even with automation, this can be a very long tedious process.

        Let's not forget the waiting time involved during
        the article vetting period.
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        • Profile picture of the author Jag82
          Originally Posted by TheRichJerksNet View Post

          This is simply not true ... If article marketing to you was all about SEO then I can understand why you do not do it and why some may "think" it is dead..

          Article Marketing is not all about SEO, many people write articles for "READERS" and not search engines. Matter fact that is exactly what you should be doing as readers are the ones that will read and click though and make you money, not search engines.

          Nothing wrong with using SEO in an article but we need to get facts straight here that article marketing is not mainly seo.

          James,

          First, I did not say that I don't think article
          marketing is dead nor is it ineffective. I made that
          clear in the previous post.

          I agree with you on those. And also on the fact that
          articles are and should be written for readers, not machines.

          What I wanted to point out was that you get mainly
          SEO traffic as a result of articles. The keywords are
          "mainly SEO traffic". Because you can also get traffic
          from the article directories site directly or through readers
          from sites that publish your article.




          Originally Posted by TheRichJerksNet View Post

          Also you seem to forget these articles have way many more uses than just spinning and submitting to article directories. You can use them for short reports, create pdf's for doc sharing sites, turn them into podcast, turn them into video, and many many more ways to re-purpose articles.

          Many that claim it is dead or not effective just do not know how to do it properly..

          James

          Actually, James, I did not forget that you
          can re-purpose articles into other forms.

          This I agree. I do them too.

          They work. I don't dispute with you on this.

          That said, all these promotional methods are
          geared towards getting traffic from the search engines.

          And search engines traffic really only constitute only
          a small % of the overall web traffic.

          Also, what I wanted to point out was that I only
          have 24 hours a day.

          I can't do everything. Not even with automation.

          I have to focus on channels that give me
          the most results for the least effort.

          And paid traffic gives me the maximum ROI
          and also in terms of scalability and speed.

          SEO traffic from article marketing, document submission, podcast,
          video submission and so on are still important, but it's no longer the
          focus for me, as I get way more traffic from paid sources.

          Hence, I prefer to outsource my SEO efforts completely
          to people who can do it better and faster than me, so
          that I can focus on my paid traffic channels.

          Best,
          Jag
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  • Profile picture of the author Eleen Holloway
    Article marketing is one of the best way to get credibility, increase traffic for websites and get more sales. People love to submit it. In Internet marketing article submission is on top. Traditional article submission is losing it's charm but recent article online submission is in infancy stage. Article submission provide anchor text back link. It depend upon you to make article submission live or dead. If you will use poor content in your article then no body will like to visit it. Hence always use right and quality content in your article.
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    • Profile picture of the author jelelg
      I hope its not dead! I've submitted quite a few articles. I mainly use them for backlinks but I get some traffic directly from my articles so it's working for me.
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      • Profile picture of the author webserviceengine
        iam not agree it is dead ,it is some what helpful to get a a better PR to websites
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        • Profile picture of the author wolverine1971
          not dead, but definitely evolving. I like the push for much higher quality standards and hope that is the direction it continues to move in
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  • Profile picture of the author TheRichJerksNet
    I have no problems with it and article marketing is not going anyplace anytime soon.. It is very effective when done properly and with technology and advances you will see more growth.

    Many article directories that just depend upon adsense will not survive the next year. Some will but those will be the established article directories.

    Is it dead ? not by a long shot ...

    James
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    • Profile picture of the author Ron Hitson
      James,

      I always look forward to your posts when it comes to article marketing.

      I agree article marketing is not dead. It work's very well when it's very targeted and done properly.

      For example, I am going to do article marketing for my offline service but I will not be submitting articles to EZA, Articlebase and other article directories.

      My articles will be placed on websites that match my demographics. I'm not talking about $5 articles neither. The subject matter deals with selling your business to private investment firms, my articles will be placed on websites that TARGET that demo.

      When it's done like that, article marketing will not only work but it'll really brand you as a true expert in your field and end with a good result.

      I also found doing it that way you don't have to churn out 50 articles a month.

      My process takes time and effort and if you're paying a writer, A REAL WRITER, not $2 per hour writers, it will cost you but the returns are lovely.



      Ron









      Originally Posted by TheRichJerksNet View Post

      I have no problems with it and article marketing is not going anyplace anytime soon.. It is very effective when done properly and with technology and advances you will see more growth.

      Many article directories that just depend upon adsense will not survive the next year. Some will but those will be the established article directories.

      Is it dead ? not by a long shot ...

      James
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      "Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody"
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      • Profile picture of the author TheRichJerksNet
        Hi Ron,
        What's up dude ....

        You know this is why I try to explain to people there is a world of difference between "bum marketing" and actual true article marketing. Many have a misunderstanding on true article marketing and they think all they need to do is slap an article with some links to gain backlinks.

        They do not care about the quality of the article nor do they care that is reads the same exact way as 100 other articles they put out. I fully 100% disagree with this method as I do not think there is no such thing as an article for "backlink purposes only"..

        I think that is a cop-out and just someone that cares only about a backlink and not care about the site they are posting on nor do they care about how it makes that site look in terms of quality.

        Article marketing includes many many different aspects as pointed out above by Mark (DogScout). The quantity does matter and you should be posting anyplace you can but and this is a big but, you should write "QUALITY" content and not some trashy plr that was given away to millions on same lame jv giveaway event.

        Done properly and taking a different route than that "bum marketing stuff" you can effectively use article marketing to bring in a great source of income. Just as you are doing, thinking differently and using other methods but at the same time using quality to brand yourself.

        If more people would understand that many people do notice quality then they would realize just how much money they lose by just wanting to post a crappy article just for backlinks.

        I still think there are many great article directories out there but there are also adsense farms that are cluttered with not only google ads but cluttered with so much IM junk that it is sick. It is these article directories that will be lucky to make it past this year.

        Just like the authors that should be writing clean and quality articles, the article directory owners need to supply the authors with a nice "clean" and quality article directory so they can post thier quality content. Done this way it is a win / win situation for both author and owner.

        James

        Originally Posted by Ron Hitson View Post

        James,

        I always look forward to your posts when it comes to article marketing.

        I agree article marketing is not dead. It work's very well when it's very targeted and done properly.

        For example, I am going to do article marketing for my offline service but I will not be submitting articles to EZA, Articlebase and other article directories.

        My articles will be placed on websites that match my demographics. I'm not talking about $5 articles either. The subject matter deals with selling your business to private investment firms, my artilces will be placed of websites that TARGET that demo.

        When it's done like that, article marketing will not only work but it'll really brand you as a true expert in your field and result in a good end result.

        I also found doing it that way you don't have to churn out 50 articles a month.

        My process takes time and effort and if you're paying a writer, A REAL WRITER, not $2 per hour writers, it will cost you but the returns are lovely.



        Ron
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        • Profile picture of the author MissTerraK
          For those who believe that article marketing is dead, may I add my thoughts?

          Either you don't have the talent to be in this field, whether you use print, audio, video, or any combination of the above, or you are in the field and are afraid of the competition, or you aren't using the best marketing strategies.

          As stated by therichjerksnet and others above, you have to know the proper things to do, whatever aspect of article writing you are in, for it to be alive and flourishing.

          I myself have found article writing to be very lucrative, my main source of income at the moment, it is alive and doing fine!

          MissTerraK
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      • Profile picture of the author Andyf
        Originally Posted by Ron Hitson View Post


        My articles will be placed on websites that match my demographics. I'm not talking about $5 articles either. The subject matter deals with selling your business to private investment firms, my artilces will be placed of websites that TARGET that demo.

        Interesting...

        But, don't you have to do quite a bit of searching to find web sites that will just add your article? Or, do you pay to do that?

        It seems that any really good web site out there wont just include someone's article because they asked. If they did, they'd be crushed with requests for article additions.

        I'm just wondering how you go about doing what you do, because it makes a lot of sense.

        Andyf
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        • Profile picture of the author Ron Hitson
          Andy,

          How do I do what I do? I work.

          You do need to do your research....that's why I love librarians.

          There are 5000 page books that will tell you everything thing you need to know about online and offline print media. The demo of the target market from income, age race, industry,etc.......

          How do I get my articles placed?

          1-I have a press kit as well as
          2-I have experience with contacting editors

          If you do not have either, you can get a Pres kit and you can learn how to contact editors. You'll get better as you do more of it.

          What I'm doing is not for the faint at heart. My process is for people that want to build a REAL business and brand themsleves as the leader in their field. This is not for amateur's.

          My way of doing things is the way the Pro's do it. When I say pro's I don't mean IM guru's. I mean Public Relation's pro's.

          IM is small compared to offline business but if you can incorporate your IM knowledge with offline business knowledge, you have a very lethal weapon.

          I don't care about the next BIG launch or the Goolge "slap" people are focused on. I focus on where I want my business to be 1,3,5,10 years from now.


          You can have bum marketing and all the other BS that is talked about. You live and you learn. Eventually you'll realize you did nothing but waste time and money.

          Than you'll start doing things the right way. That's when I started making money online.















          Originally Posted by Andyf View Post

          Interesting...

          But, don't you have to do quite a bit of searching to find web sites that will just add your article? Or, do you pay to do that?

          It seems that any really good web site out there wont just include someone's article because they asked. If they did, they'd be crushed with requests for article additions.

          I'm just wondering how you go about doing what you do, because it makes a lot of sense.

          Andyf
          Signature
          "Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody"
          -Henry Wadsworth Longfellow
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          • Profile picture of the author reapr
            Originally Posted by Ron Hitson View Post

            Andy,

            How do I do what I do? I work.

            You do need to do your research....that's why I love librarians.

            There are 5000 page books that will tell you everything thing you need to know about online and offline print media. The demo of the target market from income, age race, industry,etc.......

            How do I get my articles placed?

            1-I have a press kit as well as
            2-I have experience with contacting editors

            If you do not have either, you can get a Pres kit and you can learn how to contact editors. You'll get better as you do more of it.

            What I'm doing is not for the faint at heart. My process is for people that want to build a REAL business and brand themsleves as the leader in their field. This is not for amateur's.

            My way of doing things is the way the Pro's do it. When I say pro's I don't mean IM guru's. I mean Public Relation's pro's.

            IM is small compared to offline business but if you can incorporate your IM knowledge with offline business knowledge, you have a very lethal weapon.

            I don't care about the next BIG launch or the Goolge "slap" people are focused on. I focus on where I want my business to be 1,3,5,10 years from now.


            You can have bum marketing and all the other BS that is talked about. You live and you learn. Eventually you'll realize you did nothing but waste time and money.

            Than you'll start doing things the right way. That's when I started making money online.
            Please elaborate ... sounds like a WSO is around the corner.
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            • Profile picture of the author Ron Hitson
              Originally Posted by reapr View Post

              Please elaborate ... sounds like a WSO is around the corner.

              Elaborate on what?


              No WSO.......I'm not a WSO creating kind of guy.



              Ron
              Signature
              "Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody"
              -Henry Wadsworth Longfellow
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  • Profile picture of the author thescribe
    Article marketing is definitely not dead. You should, however, look beyond just submitting your articles to directories.

    Try submitting high quality content to related sites and blogs in your niche as well. You should also try to contribute to ezines and newsletters in your niche. Often you will find that these outside venues far outpace the typical directories.

    Remember, article directories are only the tip of the iceberg when it comes to article marketing. Be creative and leverage the power of your content.
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  • Profile picture of the author sunpoint
    It 's a good thread , lots of great information. Thank you , Guys !

    Miss Sunpoint
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  • Profile picture of the author yommys01
    Article marketing dead? Yes I agree it is dead. That was why I have made close to $10k I( could even be more if I get my calculation right ) when I decided to get serious with article marketing.
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    • Profile picture of the author reapr
      Article marketing may appear dead ... to those who:

      Submit to all low level article directories.
      Spin at a rate less than 40-50%, 30% does not do as well lately.
      Don't know how to leverage their article marketing efforts with other back link techniques.
      Think that writing one article a week will make them rich.
      Fail to follow a plan to find niches that convert.
      Fail to find converting keywords.

      The list can go on.
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      • Profile picture of the author TheRichJerksNet
        Originally Posted by reapr View Post

        Article marketing may appear dead ... to those who:

        Spin at a rate less than 40-50%, 30% does not do as well lately.
        Don't know how to leverage their article marketing efforts with other back link techniques.
        Think that writing one article a week will make them rich.
        Fail to follow a plan to find niches that convert.
        Fail to find converting keywords.

        The list can go on.
        Exactly I can agree but you should be submitting your article anyplace you can, including the low level ones because there is less competition ....

        James
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        • Profile picture of the author All Night Cafe
          WE use article marketing in over 20 of our blogs. We always get more traffic because we aggressively post new artictes to each blog,

          average 2 new articles per blog.

          Go aherad and test for yourself, and see if you get more traffic.

          Hope this helps
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          • Profile picture of the author Marian
            It's better to test yourself. Some say it's dead while others it's not. Also depends on what day in the week it is. :-)

            Marian
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            • Profile picture of the author Adriaan
              Hi

              People are mostly on the internet to gather information. If we don't write articles anymore, where are they going to get the info from?

              As with all things in life, it depends on your approach. And on taking action, continuously.

              It is successful if you:
              • read all about article writing (and Bum marketing)
              • read all about article and internet marketing
              • taking action on what you've read
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              Get good stuff at adriaanlouw.com. The others do.

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      • Profile picture of the author sdentrepreneur
        Originally Posted by reapr View Post

        Article marketing may appear dead ... to those who:

        Submit to all low level article directories.
        Spin at a rate less than 40-50%, 30% does not do as well lately.
        Don't know how to leverage their article marketing efforts with other back link techniques.
        Think that writing one article a week will make them rich.
        Fail to follow a plan to find niches that convert.
        Fail to find converting keywords.

        The list can go on.
        Very well put my friend, I have been trying to improve my article skills. Was thinking of starting a new thread but figured I would ask here.

        Do you think Article Writing can work very well for something that is not a niche like Home Based Business or Internet Education?
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        • Profile picture of the author reapr
          @therichjerksnet
          Yes your correct any and all directories are game.

          Originally Posted by sdentrepreneur View Post

          Very well put my friend, I have been trying to improve my article skills. Was thinking of starting a new thread but figured I would ask here.

          Do you think Article Writing can work very well for something that is not a niche like Home Based Business or Internet Education?
          Yes it does work but there is a lot of competition. If you break down HBB articles to opportunities and how to run a HBB there are a lot of little niches in there that you can compete for and lots of products you can promote.
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  • Profile picture of the author paulie888
    That is a total fallacy. You may have to change your strategy a little and not market on the same old directories that everyone tells you to, but well-written, keyword-rich AND informative articles will never go out of style. It's what google needs to deliver content, so you just have to think a little outside of the box, and repurpose and distribute your content to other places besides just the one or two big article directories that every Tom, Dick and Harry is doing.
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  • Profile picture of the author ryangb74
    Originally Posted by tboneman View Post

    In her excellent post about her 5 favorite ways to generate traffic, Kim Roach made a statement that's got me wondering, and worrying. The statement was:

    Submitting your articles to article directories used to be very effective a couple years back. But in recent years, article directories have dramatically
    lost their effectiveness.


    Has anybody else noticed this? Has article marketing become overused and thus, ineffective?
    I think you need to take what she said there in a bit of context.

    I read what she said, and had to go back immediately and read it again to understand it the other day.

    She was referring to the fact that using article directories will not give your site backlink credibility the way they used to because a majority of them are now "no follow"

    While I don't believe article marketing is effective as it used to be, I believe the reason why is everyone is doing it(saturated) and people by now have been scammed more than ever online.

    Couple that with media saying don't believe everything you read on the internet . . .

    Your article should develop enough interest to get them to click through to your link -- not make a sale -- build rapport and trust, capture the email, etc.

    Too many articles I see -- and I am a PLR writer -- lack anything of value.

    I see stuff online that I could only wonder why people buy from it, if they do at all, and what value did the customer get?

    I've seen people reword promo emails from vendors and post them as articles; while thats ok to do, add more content and make it interesting. Otherwise, it's just an outline.

    Focus on meat, not words, real information. If you can't do that -- outsource it(hint LOL) -- if you can't afford that, get a day job so you can.

    It's not as hard as you think, and I'm thinking about putting a video course together on how to do this. It seems a lot of people need some quality help in this area.
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  • Profile picture of the author SEOProGuy
    No it's not. I have submitted few articles to more than 100 directories and it seems so effective. I notice the improvement of my site's traffic because of the article directories, whether it's low quality or high.
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  • Profile picture of the author Jay Sullivan
    Article marketing is far from dead, providing you produce well written, well researched articles that are optimized with the right keyword density.

    Use the directories to build your backlinks up, aswell as posting articles on your own blog, and Google will fall in love with your blog pretty soon, providing you update it at least once a day.

    They say at least once a week, but once a day gets you noticed more...

    Another thing..don't spin your article until you've submitted it to as many directories as you possibly can...duplicate content only counts if it's on YOUR website..use the article AS MANY TIMES as you possibly can..change the title, pick another keyword and THEN respin, RINSE AND REPEAT!

    In other words squeeze as much juice out of each article until it can't be squeezed any more!
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  • Profile picture of the author muqti
    Banned
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  • Profile picture of the author kendrickyi
    If article marketing is dead, let us (who are serious about writing quality articles) resurrect it!

    If you think it's dead, then you should stop, because you're taking up space on our boat.

    Heehee.

    We (who are serious about writing quality articles) would appreciate a little less competition and a little more action please (and by action I mean that if you're not serious about writing quality articles, don't get on the boat).

    I hope I'm not offending anyone here.
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  • Profile picture of the author kevinfar
    Maybe those who write the same crappy articles about the same subject each and every find will find it dead because there is so much competition.

    However, with all of the subjects available, and top quality sites always in the need for content, how can it be dead?

    Just think a little and I'm sure that you can come up with tons of different (and most of the time undisclosed) ways to create effective articles.

    Kevin
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    • Profile picture of the author deanmoney
      I hope article marketing is not dead since I am about to get into it. I do think in the long run shorter articles are not going to do as good as long ones. Like if someone has a 250 word article vs. someone who has a 400-500 word article.
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  • Profile picture of the author WebSolutionKey
    Well perception differs. In my view, Internet Marketing is often like gambling. THE MORE WISER YOU ACT, THE MORE SUCCESSFUL YOU ARE!

    Article writing will never die and until there are quality article writers. Many IM'ers focus only on submitting articles and never mind about the quality of their work. This made article writing less effective in recent times.

    Of course the top article directories are making appreciable work selecting only quality articles and giving feedbacks why the other articles have been rejected so that we would correct our flaws and publish them again to see our stuff in top article directories!

    Never say article writing died. Please!!!
    Quality article still contributes the best for optimizing your keywords and increasing your PR.

    Cheers!!!
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    • Profile picture of the author Burtgummer
      From what I've learned, article writing needs constant work.

      It isn't set-and-forget at all. If you want to earn a decent income, expect to write 10-20 articles per day everyday to keep your income consistent.

      Some people can do that......I can't. It's just too monotonous for me. I'm not bad at writing (At least I think not, haha), but I don't enjoy writing about subjects that I'm not passionate about.

      Anything that I'm passionate about has no connection whatsoever to IM.

      But for the people who do have that work ethic that Article Marketing requires, more power to you! We all have our favorite methods, so stick to one that you can do!
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  • Profile picture of the author Denise Oyston
    As a number of people have commented it can depend on your niche and what you want to achieve with it. To use a well worn phrase "content is king" especially if you want to brand yourself as an expert in your own field. ( this works incredibly well in the offline niche)

    If you are in the internet marketing niche you are likely to get drowned out.

    I write articles and content for off line businesses in the UK, Aus and the States and it works really well. Clients love to see themselves on page one of google. With some SEO knowledge and competitive analysis ...........it is not that hard.

    With one accountancy firm I used articles alone as a promotional strategy. Out of this they have got three new clients.....................pity I had not charged them more!*

    My experience is it does depend on quality of content, where you place them and your resource box. Ezine articles is still my favourite and with 15 million+ unique views a month??.................is still worth using. If you are going to outsource for a couple of dollars be aware of the impact. In life you often do get what you pay for.

    Best Wishes

    Denise
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  • Profile picture of the author juansaldivar
    I don't think it's dead, however I think it is really a competitive market out there. As long as the web is mostly text based, article market will be a viable way of bringing traffic.
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  • Profile picture of the author JoshAlex
    Is article marketing dead for generating traffic or for back links? Article marketing is used for different purposes and it will be ineffective for some niches while very effective for others.

    If you want to generate traffic then it can be effective with good headlines (targeted keywords) and good content.

    I still think its great as part of a link building program if done correctly.
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  • Profile picture of the author MarkAse
    I think, like most of IM you need a well rounded strategy to do well over the long term. Personally, creating two articles a day takes only about 30 minutes or so, which is well worth the time because I only submit to 5 or so directories. I can then take the article and create a podcast and video out of it to leverage my work.
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  • Profile picture of the author James12C
    It's the quality thing. There are so many crappy articles submitted, article marketing OUGHT to be dead!

    I've noticed that many directories are taking forever to index articles, if at all.

    So I'd say the patient is in quarantine, but only needs the right medicine to recover. DECENT, GOOD CONTENT, ARTICLES!!
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by James12C View Post

      It's the quality thing. There are so many crappy articles submitted, article marketing OUGHT to be dead!

      I've noticed that many directories are taking forever to index articles, if at all.

      So I'd say the patient is in quarantine, but only needs the right medicine to recover. DECENT, GOOD CONTENT, ARTICLES!!
      James,
      This is another reason why many article directories will go out of business in the next year. Many seem to think all they need to do is slap up an article directory and allow some junky auto submitter to submit articles by the thousands and boom they will make a million dollars from adsense and other junk marketing ads.

      The fact is unless that article directory is actually marketing that article directory then it will be of no use to anyone because the authors will soon learn they get nothing from providing quality content.

      A paid business model will always and I do mean always outrank and out-do any adsense farm any day of the week. A paid business model where the author pays to be a member will always do better due to the fact that the site will be of higher quality without all those junk ads and without all those auto submitted articles.

      I know many do not want to hear this because they want to auto submit to 1,000 directories and there is nothing wrong with this.. As I said you should be out there anyplace you can be but let's be honest here.. A directory that actually advertises the authors articles and builds links to those authors articles will always out perform a adsense farm that does not advertise or market the authors articles.

      An article directory must go way beyond just marketing the front page of the site ....

      James
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    • Profile picture of the author Steven Wagenheim
      Problem is, most people don't have a clue how to article market or for that
      matter, even WHY they're doing it and for what purpose.

      There are many strategies and depending on what it is you're trying to
      accomplish, some work better than others.

      I am not going to go through an exhaustive list here (I'll be typing all day
      and I really want to get into the recording studio to work on my new tune
      "Welcome To Hell") but here are a few things you SHOULD be doing depending
      on what it is you're trying to accomplish.

      If you're trying to show people that you're an authority on a subject, then
      you should put up your own blog under YOUR name. This is something I
      wish I had done sooner, but that ship has passed and there's no sense
      crying over spilled milk.

      All your content should go there.

      Then, you should submit them to the top directories that will get you
      views...actual eyeballs.

      But don't stop there. You also want to re-purpose your articles.

      Combine relevant ones and put them into a PDF as a free report and
      give it away to build your list. Make sure your list gets the URL of your
      blog so that they can go read your other articles.

      Take a few articles and turn them into instructional videos. If nothing
      else, upload these to YouTube and then post video responses to related
      videos that have an enormous number of views. This will give you a decent
      shot at getting video traffic quickly.

      Make sure the URL of your blog is also in the videos.

      Take a few articles and put them into another free report and distribute
      that report to the major download sites. Make sure inside the report is a
      link to your blog so people can read more articles.

      You'll notice nowhere in this process do I suggest trying to sell anything.

      That's where your blog comes in. All sales should come from the links in
      the resource box of each article on your blog and from your products
      page, if you have one.

      Ultimately, you want to come off as an authority to your readers. The
      more content you have on your blog, the better your chances of pulling
      this off.

      Now, if all you're interested in is backlinks (and the jury is out for me as
      far as how effective this is) then you probably just want to submit your
      articles to every directory in existence.

      Honestly, with over 14,000 backlinks to my blog now, I don't know how
      effective or not effective this will be, so you'll have to test it out. Some
      swear by it, some say it's a waste of time.

      But for the most part, forget about getting any real eyeballs from those
      directories. During the brief time (years ago) that I did do autosubmission,
      I found it to be a waste of time.

      But that's just me.

      So test it for yourself.

      See how many backlinks you get and how much actual traffic you get
      from the articles themselves.

      As far as quality versus quantity, depends on the niche.

      I feel you always need quality, but for some niches (I'm in 6 that fit this
      scenario) one article could be enough to get you 1,000 plus views per
      month. But those niches are the exception rather than the rule. In most
      cases, especially in the very competitive niches, you need to do a lot of
      writing.

      That either means doing it yourself or outsourcing.

      Generally speaking, article marketing is the long way to doing things. If
      you want immediate traffic, pay for it. I don't because I don't have to now.
      But it took me a LONG time to build up the traffic that I now have.

      It's not a model I recommend for somebody about to lose their home in
      60 days, but if you have the time and patience and don't have tons of
      cash to spend on PPC and ad buys or whatever, article marketing is still
      very effective IF you do it correctly.

      And that means, for starters, being able to write an article that people
      aren't going to toss in the trash after 5 seconds.
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      • Profile picture of the author TheRichJerksNet
        As usual great post Steven ....

        Oh by the way .. here is a pic - Welcome To Hell ...



        James

        Originally Posted by Steven Wagenheim View Post

        Problem is, most people don't have a clue how to article market or for that
        matter, even WHY they're doing it and for what purpose.

        There are many strategies and depending on what it is you're trying to
        accomplish, some work better than others.

        I am not going to go through an exhaustive list here (I'll be typing all day
        and I really want to get into the recording studio to work on my new tune
        "Welcome To Hell")
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        • Profile picture of the author JMarno
          Originally Posted by TheRichJerksNet View Post

          As usual great post Steven ....

          Oh by the way .. here is a pic - Welcome To Hell ...



          James
          BTW, have you ever been to the Craters of the Moon just outside of Arco, Idaho? Passing through them in a red-sky sunset seems eerily like being in ...
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        • Profile picture of the author JAIDEEP2959
          Check the Alexa rank and Google pagerank of top article directories here :

          List Of Top 50 Article Directories By Traffic, PageRank

          So, these websites receive lot of traffic.

          Writers whose articles get into Most viewed or Most published category and top of the search engines make money.

          Writers who write review articles also make money.

          Good Luck.
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        • Profile picture of the author Syndicator
          Strange...I wrote an article on this same subject at the beginning of this year.

          The Death Of Article Marketing.

          I think I should have called it The Resurrection Of Article Marketing.

          Read It Here.
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      • Profile picture of the author reapr
        Originally Posted by Steven Wagenheim View Post

        Problem is, most people don't have a clue how to article market or for that
        matter, even WHY they're doing it and for what purpose.

        There are many strategies and depending on what it is you're trying to
        accomplish, some work better than others.

        I am not going to go through an exhaustive list here (I'll be typing all day
        and I really want to get into the recording studio to work on my new tune
        "Welcome To Hell") but here are a few things you SHOULD be doing depending
        on what it is you're trying to accomplish.

        If you're trying to show people that you're an authority on a subject, then
        you should put up your own blog under YOUR name. This is something I
        wish I had done sooner, but that ship has passed and there's no sense
        crying over spilled milk.

        All your content should go there.

        Then, you should submit them to the top directories that will get you
        views...actual eyeballs.

        But don't stop there. You also want to re-purpose your articles.

        Combine relevant ones and put them into a PDF as a free report and
        give it away to build your list. Make sure your list gets the URL of your
        blog so that they can go read your other articles.

        Take a few articles and turn them into instructional videos. If nothing
        else, upload these to YouTube and then post video responses to related
        videos that have an enormous number of views. This will give you a decent
        shot at getting video traffic quickly.

        Make sure the URL of your blog is also in the videos.

        Take a few articles and put them into another free report and distribute
        that report to the major download sites. Make sure inside the report is a
        link to your blog so people can read more articles.

        You'll notice nowhere in this process do I suggest trying to sell anything.

        That's where your blog comes in. All sales should come from the links in
        the resource box of each article on your blog and from your products
        page, if you have one.

        Ultimately, you want to come off as an authority to your readers. The
        more content you have on your blog, the better your chances of pulling
        this off.

        Now, if all you're interested in is backlinks (and the jury is out for me as
        far as how effective this is) then you probably just want to submit your
        articles to every directory in existence.

        Honestly, with over 14,000 backlinks to my blog now, I don't know how
        effective or not effective this will be, so you'll have to test it out. Some
        swear by it, some say it's a waste of time.

        But for the most part, forget about getting any real eyeballs from those
        directories. During the brief time (years ago) that I did do autosubmission,
        I found it to be a waste of time.

        But that's just me.

        So test it for yourself.

        See how many backlinks you get and how much actual traffic you get
        from the articles themselves.

        As far as quality versus quantity, depends on the niche.

        I feel you always need quality, but for some niches (I'm in 6 that fit this
        scenario) one article could be enough to get you 1,000 plus views per
        month. But those niches are the exception rather than the rule. In most
        cases, especially in the very competitive niches, you need to do a lot of
        writing.

        That either means doing it yourself or outsourcing.

        Generally speaking, article marketing is the long way to doing things. If
        you want immediate traffic, pay for it. I don't because I don't have to now.
        But it took me a LONG time to build up the traffic that I now have.

        It's not a model I recommend for somebody about to lose their home in
        60 days, but if you have the time and patience and don't have tons of
        cash to spend on PPC and ad buys or whatever, article marketing is still
        very effective IF you do it correctly.

        And that means, for starters, being able to write an article that people
        aren't going to toss in the trash after 5 seconds.
        Steven ... right on (as usual)!

        To anyone else who thinks article marketing is dead is very critical to know what your articles are doing and what type of traffic they bring in. It may cause you to discover a more lucrative side niche or find better converting keywords and write even better articles. LSI(latent semantic indexing) does it work? If you have some software that can pick off words that people are using in their webpages and articles especially the ones that are found in top search results it can and should help you write better articles and give you many more keyword ideas. I think warrior Jack Duncan has some software on this. If your new to a niche and need to get caught up on terminology and what people would expect to see in an article in that niche when they are searching around some LSI research will likely help with your conversions. I talk about this in my blog(should take Stevens advice and do one in my own name).

        One thing people fail to do is when an article is on page two they can often nudge it up to page one with a a little social bookmarkin' lovin' and it often does not take much. They can also bump it up by blog commenting the article link. It may only take a few blog comment posts that have some PR. There are many ways to find those links ...

        There are many other methods to push an article up. If you have not tried some of Stevens methods or a few things I have mentioned how can one say it is truly dead. Steven mentioned PDF's ... not everything needs to be converted to PDF many document directories will take em' as good ol' text or Word doc.

        If you feel compelled to create PDF just download Open Office Suite (it's free ... heck in many ways it is better than Microsoft Office especially the way it handles excel files) and in Open Office Writer there is an option under "file" in the menu bar to create a PDF.

        I have commented in the past that article marketing may be dead(and I was wrong) but in the last few month I have been forced to take a serious look at my methods.

        Article marketing has matured to the point that takes a little more thinking outside of the box than is required by a room temp I.Q. So it may be time to turn up the heat and think about how you will take your article marketing efforts to the next level!
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  • Profile picture of the author JackPowers
    Bulk submitting works. The effects can be seen directly in the serps.
    Signature

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  • Profile picture of the author SoEasyMoney
    I vowed for the new year that I would work on article marketing. So far, submitting at least 1 aritlce per day to Ezine and re-writing multiple times and submitting to 50 other sites (with automated software) per day. The results are great. I'm on the front page of google for at least 3 of my 5 articles. I think you have to be careful how your articles are written, provide good quality information, and a good landing page. Also, keyword research is critical in this. I use 1000 searches per month on google and less than 25,000 competing terms...that's just what I do.
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    • Profile picture of the author ivankrul
      If you don't have a web site and you post articles for traffic, you should create backlinks to the article, to get higher rankings in the search engines. You could do this by creating Squidoo lenses, HUBpages, post ads on Craigslist (all with backlinks to the article) and bookmark the article.
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  • Profile picture of the author kendrickyi
    I got 3 questions though.

    Q1
    @TheRichJerksNet

    I see you mentioned that we should get our articles on as many places, "including the low level ones because there is less competition".

    but as you said, some of them may not last a year and may eventually disappear.

    Now, I fully agree that there would be lesser competition there, but would it be considered time not well spent to submit to those directories may close down after the domain name expires?

    I mean, article marketing helps in the long run... it's a long-term traffic generation method. If the directory closes down, would submitting articles to those directories have been in vain?

    We may not even know how many people in our target audience visit those directories.

    I'd rather spend more time doing effective things for my business in the long run, like turning articles into MP3s, videos, ebooks, stuff like that, than spend even a little time doing something that may not be fruitful for business.

    P.S.
    I know there's software that autosubmits for you but I'm not willing to pay for that at the moment.

    -----


    Q2

    I've heard of terms like respinning articles but I never quite understood what it meant.

    My assumption of spinning is simply taking an article I have written and changing the words here and there, using synonyms, changing the flow a little.

    Is my assumption correct? Is that the same as reusing and recycling content? Since it is recycled, does it mean it is quality content?

    I have a big issue with writer's block sometimes so it would definitely help if I could reuse what I've written.

    Q3
    Is it okay if y articles sound colloquial? Like I'm talking to them? I hate being formal, but is colloquial too informal?
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by kendrickyi View Post

      I got 3 questions though.

      Q1
      @TheRichJerksNet

      I see you mentioned that we should get our articles on as many places, "including the low level ones because there is less competition".

      but as you said, some of them may not last a year and may eventually disappear.

      Now, I fully agree that there would be lesser competition there, but would it be considered time not well spent to submit to those directories may close down after the domain name expires?

      I mean, article marketing helps in the long run... it's a long-term traffic generation method. If the directory closes down, would submitting articles to those directories have been in vain?

      We may not even know how many people in our target audience visit those directories.

      I'd rather spend more time doing effective things for my business in the long run, like turning articles into MP3s, videos, ebooks, stuff like that, than spend even a little time doing something that may not be fruitful for business.

      P.S.
      I know there's software that autosubmits for you but I'm not willing to pay for that at the moment.

      -----


      Q2

      I've heard of terms like respinning articles but I never quite understood what it meant.

      My assumption of spinning is simply taking an article I have written and changing the words here and there, using synonyms, changing the flow a little.

      Is my assumption correct? Is that the same as reusing and recycling content? Since it is recycled, does it mean it is quality content?

      I have a big issue with writer's block sometimes so it would definitely help if I could reuse what I've written.

      Q3
      Is it okay if y articles sound colloquial? Like I'm talking to them? I hate being formal, but is colloquial too informal?
      We have no idea what article directories will survive but my point is many of them not survive the next year ... Many are focused on ads and spamming their authors vs actually marketing the article directory...

      You do not have to pay for auto submit.. I use auto syndication at the moment and not auto submit for articles. The fact is all you have to do is open 20 windows (browser tabs) and login each and copy and paste and click submit.. There you go you submitted to 20 sites without spending 5 hours..

      Your assumption on spinning is wrong .. Using those junk spinners that replace this word or that word is what produces junk articles. Never use anything with a pre-set database of words because you will never get a true unique article.

      I use a human spinner and I spin per paragraph and not word. Every single word in my articles are written by me and not some pre-set database. I can produce 1 original article spun 50 times with a 70% + uniqueness in 2 hours easily...

      James
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      • Profile picture of the author reapr
        I am with therichjerknet on his last statement.

        I have seen people stating to spin articles at 30%. Don't waste your time. I do not see spun articles stick unless up around 50% and if your willing to spin articles above that like 70% it will take a few hours to write such articles ... but don't forget you will be creating 'unique' articles in eyes of the SE's an hundreds of them, so you will no be wasting your time doing this simple mundane task.

        You will be doing your own spinning both at the word level and even spinning sentences and paragraphs ...

        So what is involved ... well a good article takes me about 30 minutes. A well spun article 3-4 hours. A spun article will yield several hundred unique. You be the judge. I am not too concerned about competition most people have an attention span of 20 minutes so will not get too involved in spinning an article that takes 3 plus hours. I don't say this out of arrogance ... I would just like to encourage people to go the extra mile to spend the time to spin an article over 50%. What it all comes down to is leveraging your time.
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  • Profile picture of the author Matt Lee
    I marketed an "work at home" business really effectively last year writing quality articles and submiting them to ezines. The backlinks and qualilty traffic it drove to my site was top notch. I learned very quickly that it's NOT about the quantity of articles I wrote, it was the quality.
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  • Profile picture of the author kendrickyi
    @James & @reapr

    Edit:
    Okay thanks. I understand it better now.

    I hate programs that spin articles too... I remember I signed up for a free one last time and I found out it produced a really pathetic alternative. Needless to say, I never went back to the site.

    But spinning an article 50times and getting 70% uniqueness in one mean feat! For a novice like me I can only start small and grow from there.
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by kendrickyi View Post

      But spinning an article 50times and getting 70% uniqueness in one mean feat! For a novice like me I can only start small and grow from there.
      It is no problem at all .. I have people that have never spun an article a day in their lives and within 15 - 30 minutes they are spinning very high quality articles that are fully readable...

      As many have said many many times it is using the proper tool and using it the proper way ... Word Replacement will never work, I do not care who says it does.. FACT and yes I did say FACT is word replacement will only get you so much and all your articles will read the exact same way.

      James
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      • Profile picture of the author kendrickyi
        Originally Posted by TheRichJerksNet View Post

        It is no problem at all .. I have people that have never spun an article a day in their lives and within 15 - 30 minutes they are spinning very high quality articles that are fully readable...

        As many have said many many times it is using the proper tool and using it the proper way ... Word Replacement will never work, I do not care who says it does.. FACT and yes I did say FACT is word replacement will only get you so much and all your articles will read the exact same way.

        James
        Wow, ok. Can I see an example of an original article and it's spun version please? I still have no idea how to spin a high quality one. lol.
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  • Profile picture of the author Tron2k
    Article marketing dead? absolutely not! I had two sites I promoted together for one month,After 30 days both sites went PR3 Thanks to only article marketing,. I haven't made any money yet but they are climbing the SERPS!
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  • Profile picture of the author kbs
    I wouldn't say that article marketing is dead. It's kind of the tortise and hare thing. PPC gets you quick direct traffic right away but it's expensive and you run the risk of getting slapped by Google if the don't like your campaign.

    Article marketing on the other hand is slower but if done right you can drive consistant traffic to your website or blog.
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  • Profile picture of the author kenny5
    I think article marketing is great. Especially for people with a low budget. It depends on how you use articles and directories. Don't spit out article that are low quality and submit them to the same search engine over and over.

    Take the time to write a decent article, then do some experimenting. Post your articles to different directories, see which ones work the best for you.
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  • Profile picture of the author silvervixen
    Article marketing is not dead, it just isn't as easy as stringing a few words together, adding your resource box and waiting for the traffic to come.

    It begins with keyword research, then writing a quality article around those keywords, which can get tricky. You also need to carefully craft your resource box so that your readers want to click through.

    I ran a little experiment to see what would happen if I didn't properly optimize my articles around keyword phrases and I found that my traffic decreased as a result. So proper keyword research and optimization is very important. It isn't the only factor, but boy, even quality articles that aren't optimized right won't do you much good.
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  • Profile picture of the author shmeeko69
    Originally Posted by tboneman View Post

    In her excellent post about her 5 favorite ways to generate traffic, Kim Roach made a statement that's got me wondering, and worrying. The statement was:

    Submitting your articles to article directories used to be very effective a couple years back. But in recent years, article directories have dramatically
    lost their effectiveness.

    Has anybody else noticed this? Has article marketing become overused and thus, ineffective?
    I'm not an expert in this area, but continue to submit articles to a few
    of the top directories relating to our websites & create keywords from
    websites linking back to the articles, which has produced excellent results.

    I think the article market is saturated, but still think with good keyword backlinks form the article to the website, increases your page rank for your chosen keywords & therefore create more organic traffic.

    Cheers

    Mark
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  • Profile picture of the author CanEh!
    Article marketing is nowhere near dead. I am making bank daily from article marketing, and it it in my opinion the easiest to do with the greatest return.
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  • Profile picture of the author Slim Shady
    I believe article marketing is not dead, If you invest in the software and or the writers to get the job done effectively. Depends if you are writing them yourself or hiring an outsourcer or using software. If you use an outsourcer you will save time. Each one has its advantages over disadvantage. Always time or money. But if you want to create backlinks I would say do 30 keywords for each product your promote. For each keyword write an article for that product with a backlink to your blog or website promoting that product. Try using a Review Website With Products that are similar.
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  • Profile picture of the author Russ Emrick
    When facts are missing opinions reign, or put another way measurement stops argument. Instead of he said/she said (it works/it doesn't work) discussion how about some facts - and facts aren't anecdotes

    # of Articles
    # of Article Views
    Traffic
    Conversions from that traffic

    Not impossible (I know there are multiple traffic sources). Simply track the trend: has the traffic and CONVERSIONS (traffic is actually a terrible success indicator) increased in the same ratio as # articles and # of article views?

    Also we need some definition. As Steve mentions article marketing means different things and has different goals. Do you want article marketing to generate cash sales or create an expert status for yourself? Are articles good for leveraging into various content forms and products or good for traffic creation? How do you define what 'success' or 'working' is? My data is clear: the CTR of articles is abysmal and the quality of that traffic (OCI), i.e. commercial, intent is worse.

    My data shows that Steve is right on every point: organic traffic through articles is possible but takes time and extraordinary effort. It's effectiveness also has trended down because IMO it is overworked and abused. The Internet is a tower of babble with the spinning, plagiarism and 50 cent non-English speaking outsourcing going on. Look at the hot WSO offers on article marketing. You really think you can get real substivie subject expert articles for $2? Email me - I've got a bridge for sale.

    Know why Membership sites are growing exponentially? Know why the majority of web users spend 90% of their time on less than 5 sites? Know why authority sites like Amazon dominate and are increasing in power and influence? Because of information overload - and the sheer amount of shizen called the Web. People don't have time and they're willing to join membership sites to get good information quickly and effortlessly.

    Bing has a commercial mocking the current state of affairs - have you seen it? It is the one where a person asks a question from a friend or relative and gets blasted with all kinds of irrelevant, outdated, and nonsensical answers.

    All the keyword research, effort, marketing, etc. getting done is largely a waste. The advice given in most courses is vastly outdated. In-fact if it is out and being taught to the public the real experts and successful people have moved on. Article marketing is a good online example, postcard marketing is a good offline example. Do post cards work? Sure, at least once they did. Now it is taught all over and become a fad. I throw 10 a day into the trash without reading them.

    Question: are you a marketer and business person or a writer. Pick because one distracts from the other, at least in terms of doing enough article marketing, tracking, writing, spinning, submitting etc to be effective.

    So what does work in terms of what I think prompted your question "does article marketing work?" I translate the question into what works to generate traffic (people) that buy things? Social media, word of mouth, Twitter, Facebook, authority sites, networking. As the noise gets louder people rely on those they know and trust. As the marketing hype ratches up higher and higher each day this will become more and more true.
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  • Profile picture of the author rg0205
    Article marketing is NOT dead.

    I would have to say though, that it's a lot harder to get ranked and noticed if you don't know how to effectively write a proper article. It takes more than just whipping sentences together because you NEED to attract the attention of readers in order to succeed in it.

    Many newbies purchase a bunch of PLR and try and get people to write articles for them but that really isn't quite the way to go if you're looking to get great results. Many things go into it. Not just "write an article" and hope to get ranked and noticed.

    There's an actual formula to get it right. Many people overlook that under the assumption that article marketing just takes a few sentences and hyperlinking and you're set and done.
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  • Profile picture of the author rg0205
    IF I may add ---

    Browse the stuff on WF and there are products that say that Article Marketing is DEAD --- but that's only because they're looking to sell you some garbage which is an alternative way of marketing (okay so some of it isn't completely rubbish).

    But -

    To say article marketing is dead is extreme. It's just the same as saying that CPA is dead and so is arbitrage and everything else. It's probably just that some haven't found success in it so thus the claim.

    I think, article marketing is changing and becoming more sophisticated but as far as dead and gone goes, this one's here to stay.
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  • Profile picture of the author ThomasGreenson
    hi, i am new here. read all of your words, i learned a lot. thx.
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  • Profile picture of the author IMKing
    Article marketing still works like charm but you have to go viral in this market to get more results..
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  • Profile picture of the author dsmpublishing
    Hi guys

    what is important is whether or not it is affective for you and for me article writing works and it brings me sales and backlinks so i am not giving it up just yet.

    Just like there will always be someone on here saying social media doesnt work - if the same thing worked for all of us that forum would be pretty boring!!!

    kind regards


    sam
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  • Profile picture of the author Zyley
    I think that article submission is still one of the best seo methods.
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  • Profile picture of the author chanvh
    Just to make a statement: Article Marketing is still one of the best ways to get pure targeted traffic.

    It's also close to being a consistent traffic system thats gonna cost you less than what you'd normally spend on an Ad campaign with Adwords
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    • Profile picture of the author Jeremy Morgan
      If you're going to do it, you have to invest some real time in it. If you simply dabble the results won't be as good as if you focus and put serious time in it.
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      Jeremy Morgan, Software Developer / SEO
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  • Profile picture of the author Shane Hale
    I have one question, when submitting articles to multiple directories. Is this successful? I know some directories that use copyscape to check for duplicate material. Does Ezine do this? I was thinking of submitting to multiple directories but didn't want to waste time.
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