Stomping The Search Engines & Net Effect - A Review

by Sean Donahoe 10 replies
I just received my copy a couple of days ago after waiting for quite some time as many have posted. So what are my opinions of the content?


The Net Effect Magazine

My company actually produces magazines for some of our clients and Brad Fallon and his crew have done an admirable job. The articles are informative and it is produced on high quality paper (almost card stock). The magazine is a little thin at only 44 pages and a good proportion of that is full page ads as you would expect.

The articles are pretty informative but nothing really earth shattering. However, bear in mind this is issue one and the future issues may change. Usually when you are launching a new magazine the first issue usually sets the pace and grows dramatically. At the high price tag we will have to see if the information contained within is worth the tag.


Stomping the Search Engines 2.0

I have spent the last couple of days with the "Stomping the Search Engines 2.0" course (have not bothered with the first version that is also supplied yet). Honestly, this is well worth the first few months of subscription alone. I have been in the SEO industry for more years than I can count and can testify that this system does debunk a lot of the misinformation and myths of SEO and tackles the real fundamentals and foundation of good SEO. This stuff works and I have used these principals myself for all my businesses. It actually puts a smile on my face to hear that what I have been doing is the right approach and I have learned a few "refinments" that I had not considered (You can teach an old dog new tricks).

There are also a ton of excersises and resources to help you apply the infomation which is pretty good for all people wanting to put the theory into practice.


Conlcusion

All in all I am pretty impressed with the package. In an age where a lotof magazines are moving to "Online" only I think it is a brave move on the part of the Stomping Teamto produce a print magazine as the cost of development and printing and distribution is astronomical. There is some good content and I want to see this expand to justify the price tag.
I am going to give it a couple of more issues to see how it evolves. If it does not expand that much and there is nothing really exceptional then I am probebly going to cancel my subscription. I am very impressed with the "Stomping The Search Engines 2.0" package and the other DVD-Roms and I do not begrudge paying for 3 months subscription to the magazine to see if this is going to turn into an exceptional publication.

For those that have not received it yet, it will be on the way. I never received any tracking information as they said they would provide, it just arrived and all in all its worth the wait...

For those that got it already, what do you think?
#main internet marketing discussion forum #effect #engines #net #review #search #stomping
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  • Profile picture of the author Kristi Lane
    I counted 4 full page ads - including the inside front and back cover and 1 half-page ad and thought that was very restrained by most standards. Thumbing through the magazines I have at hand they're closer to 50% ads, more if you include advertorials and reviews.

    I thought the content was good and timely. My intention is to try it for 3 months and evaluate. I'm more concerned with consistency of publication vs content.

    Kristi
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    • Profile picture of the author Chris Lockwood
      Originally Posted by Kristi Lane View Post

      I counted 4 full page ads - including the inside front and back cover and 1 half-page ad and thought that was very restrained by most standards. Thumbing through the magazines I have at hand they're closer to 50% ads, more if you include advertorials and reviews.
      How much do those magazines cost? If they are $20 a year, that's not a valid comparison.
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    • Profile picture of the author Sean Donahoe
      I agree with you for the most part about the ads, I should have stipulated that I was referring to specialty magazines. Commercial magazines available in stores are ad driven to cover the costs of publication and turn a profit.

      The high price tag on this magazine is because the subscribers are basically paying the costs which is standard with special order and industry magazines.

      I am sure with future publications they will have more ads to balance out. Usually a magazine increments size in factors of 16 pages (16,32,48,64,etc) and splitting pages is very costly (which I am surprised they fell 4 pages short of the 48 break on this run, they must have had some advertisers drop out at the last minute)

      It is hard to judge a new magazine on the first issue through that is the one that keeps subscribers, so I wish them every success for the future and hope the consistency and content meet everyone's expectations.
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  • Profile picture of the author Kristi Lane
    You're right, a comparison to a mainstream mag isn't particularly apt, however briefly scanning trade publications the percentage still seems on the lower side. I look forward to seeing where they go with issue 2 and beyond.
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  • Profile picture of the author Sean Donahoe
    I actually read that guide recently and you are correct, there are a lot of parallels there. It was a very powerful little guide for all marketers.
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  • Profile picture of the author Ross Kenny
    I recieved my package a couple of days ago.. (UK)

    Really impressed with STSE2 and just about to go through Version 1.

    The magazine isn't as thick as it should be for the price. I would like to see a lot more content in the next issue.

    Going to give it a couple more months and see how it grows..
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  • Profile picture of the author Doug McIsaac
    I've been working through the DVDs and have been impressed. The detail they go into is pretty amazing definitely up to the Stompernet standard.

    I feel the magazine itself is on target and well worth the monthly price. In fact I never compared it to a commercial magazine. In my mind it's a monthly newsletter with pictures. Similar to Dan Kennedy's, Yanik's, Perry's etc... Which all sell for $40-50 a month.

    Doug
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  • Profile picture of the author Alex Sol
    I did not like the net effect for a few reason...
    - Most of the information they had was things talked about at Warriors forum on daily bases, for free... so almost nothing new.
    - Ads... I am currently subscribed to 3 "Specialty Magazines"... they all come illustrated, about 100 pages (in general 25% are ads) but I pay $2/month... not $40.

    Conclusion:
    I think The Net Effects MUST increase the value of their content, double the amount of it and remove all ads... maybe then it'd be worth 40$/m... maybe...
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    Alex Sol, Full time online marketer since 2007
    The Extra Paycheck Blog | Extra Paycheck Podcast
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    • Profile picture of the author Keith Kogane
      Originally Posted by Alex Sol View Post

      I did not like the net effect for a few reason...
      - Most of the information they had was things talked about at Warriors forum on daily bases, for free... so almost nothing new.
      - Ads... I am currently subscribed to 3 "Specialty Magazines"... they all come illustrated, about 100 pages (in general 25% are ads) but I pay $2/month... not $40.

      Conclusion:
      I think The Net Effects MUST increase the value of their content, double the amount of it and remove all ads... maybe then it'd be worth 40$/m... maybe...
      Nothing is worth anything if you don't do anything with it. Other magazines might have more pages, but how much of that is real actionable info written by guys like the stompernet faculty? It's like music albums (do they even call them that any more?) - you typically have just a couple of good songs and the rest is filler.

      Now, I know the net effect costs a premium, relatively speaking, but you can't really talk about the value involved if you don't do any of the stuff they suggest.

      P.S. In the interest of full disclosure, I'm not a paid subscriber - I got the first issue for free as a promo item. Of course, I'm *still* not done implementing all the suggested stuff in my own businesses, just from that first issue.

      Just my $0.02.
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