Stomping The Search Engines & Net Effect - A Review

I just received my copy a couple of days ago after waiting for quite some time as many have posted. So what are my opinions of the content?


The Net Effect Magazine

My company actually produces magazines for some of our clients and Brad Fallon and his crew have done an admirable job. The articles are informative and it is produced on high quality paper (almost card stock). The magazine is a little thin at only 44 pages and a good proportion of that is full page ads as you would expect.

The articles are pretty informative but nothing really earth shattering. However, bear in mind this is issue one and the future issues may change. Usually when you are launching a new magazine the first issue usually sets the pace and grows dramatically. At the high price tag we will have to see if the information contained within is worth the tag.


Stomping the Search Engines 2.0

I have spent the last couple of days with the "Stomping the Search Engines 2.0" course (have not bothered with the first version that is also supplied yet). Honestly, this is well worth the first few months of subscription alone. I have been in the SEO industry for more years than I can count and can testify that this system does debunk a lot of the misinformation and myths of SEO and tackles the real fundamentals and foundation of good SEO. This stuff works and I have used these principals myself for all my businesses. It actually puts a smile on my face to hear that what I have been doing is the right approach and I have learned a few "refinments" that I had not considered (You can teach an old dog new tricks).

There are also a ton of excersises and resources to help you apply the infomation which is pretty good for all people wanting to put the theory into practice.


Conlcusion

All in all I am pretty impressed with the package. In an age where a lotof magazines are moving to "Online" only I think it is a brave move on the part of the Stomping Teamto produce a print magazine as the cost of development and printing and distribution is astronomical. There is some good content and I want to see this expand to justify the price tag.
I am going to give it a couple of more issues to see how it evolves. If it does not expand that much and there is nothing really exceptional then I am probebly going to cancel my subscription. I am very impressed with the "Stomping The Search Engines 2.0" package and the other DVD-Roms and I do not begrudge paying for 3 months subscription to the magazine to see if this is going to turn into an exceptional publication.

For those that have not received it yet, it will be on the way. I never received any tracking information as they said they would provide, it just arrived and all in all its worth the wait...

For those that got it already, what do you think?