If you're into article marketing to get click-throughs to your site, then it's all about CTR. This tip isn't gonna be anything new to grizzled veterans, but for some of you just getting into it, this can save you a lot of frustration.
You have 3 goals with every article. Keep these handy to refer to until you get this ingrained and don't have to consciously think about them every time you write an article.
2. ReinforcementThis is all about your article title. It needs to inspire curiosity. That's how you get more views. Think of article views as traffic. You're gonna get more if you make people casually scanning a list of article titles stop on yours because something in the title seemed out of the ordinary.
3. The Promised LandThis might be the least understood part of successful article marketing. Your real purpose is NOT to give your readers all the answers to their questions/problems. If you do - and that's a very common mistake - why would they feel any need to click your link and visit your site? So your goal instead is to reinforce their need to get answers/solutions. Sure, you do want to include general answers, especially if you promise them in the article's title. Just don't give it all away. Entice them with generic solutions. Hold back on the specifics. The main focus of the body of any article should be to reinforce in the reader's mind that what they're seeking answers to is definitely worth getting answers to. Gin up their sense of urgency about finding a solution. That's the key, and it's what probably 90% of article marketers get wrong.
If you're not used to writing articles this way, I won't pretend it's easy at first. You'll have to practice and you'll fail a few times. You'll give too much away, or you won't give anything away and your article might get rejected for being too spammy. The trick is to give a little bit away that is genuinely helpful, but not really a solution. The main purpose of your article is to increase the reader's feeling that they really need a solution... and fast! If you get good at that, the rest falls nicely into place.By the time someone finishes your article, they need to be chomping at the bit to find that solution. That's what you give them in the form of a simple sentence or two with a link back to your site. You've convinced them that their problem is real and that it needs an immediate solution. Push that final button with a straightforward call to action (tell them to click your link). Tell them explicitly that if they do click that link, they'll find the ultimate answer they seek.