Entering the IM niche and releasing a course

Why don't you set up a squeeze page on the domain you plan to use for the course and offer a free report? A few advantages here, you can build a targeted list pre-launch, you can pre-sell your course in the report (subtly of course) and you can SEO the domain ready for your main product...

Rhiannon

A list would be great, but DO NOT underestimate the power of Warrior Forum it self!

If you want to build a list fast, create a quality product and give it away for free as a WSO. This will also help in building your credibility to people on the forums which will make them more likely to try out the next product you put out (your membership site.)

Krull it's a great idea to leverage your successes, and leveraging your success in another niche and creating a product to sell to the IM crowd is a great idea.

Here's a few things to think about:

- As soon as you can you should think about creating a squeeze page to start building a list. If you have anything actionable which has already worked for you (could just be 1 little secret) then create a short report or video (better) on this and offer this on your squeeze page.

Add links to your squeeze page to any IM forums (i.e. Warrior Forum) signature to get a small amount of traffic to start you off. You could also setup a squeeze or optin on a blog if you have one in this market.

- Write a few follow up emails with some more ideas of strategies that you've built up from your time in the other niche. Also ensure you mention the free video again as not everyone will see this on the first email you send them..."have you watched the video revealing xxx secret yet...". You want them to consume your content

- By offering something actionable to your optins (from your squeeze) in advance you will build reciprocity, and when you then come to offer them something down the line, you will have a better response rate.

- One other thing to think about is your actual product content. Although it sounds great to offer a complete system - people want specifics. Don't try and be all things to all people - by targetting everyone you will effectively target no-one. So try and come up with a unique angle or focus for your product so it doesn't just get lost amongst all the other "systems" out there.

- As someone else mentioned above, the Warrior Forum special offer section is a great way to launch your product. If you're thinking about launching on Clickbank later, use them as your merchant account for your launch here too and build some initial gravity and sales.

I hope these tips help, and good luck with your product. Remember to document everything as you go through your launch process in your niche (take videos/screenshots/notes) as you can use this stuff in your product or sales materials.

~ James Dyson

I think that going the route of creating a WSO will allow you to create the initial momentum that you are looking for in launching your product. The idea of creating a report has already been mentioned, but what was not addressed is the fact that if your product is of great quality, this report has the ability to go viral and will start to generate the traffic that you're looking for. Good luck with your launch!

Dude... am I reading this wrong...

Or are you saying you're broke and haven't had any IM success yet?

Comments like this:

Make me believe the latter.

As a successful copywriter, I'll tell you right now... in the IM industry, you *need* to walk the talk. Without having actually achieved this yourself, you're screwed before you begin. People just won't buy.

And that's putting aside the whole ethical ramifications of you trying to teach people to do something you can't do yourself.

Look, I could have misread your post, and if so, I apologize.

But if not... I'd recommend you re-think this one.

-Dan